The Jelly Effect: How To Make Your Communication Stick Order Printed Copy
- Author: Andy Bounds
- Size: 3.87MB | 257 pages
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About the Book
"The Jelly Effect" by Andy Bounds is a guide to effective communication, focusing on how to make your message memorable and impactful. The book provides practical tips and techniques for improving your communication skills and influencing others in a positive way. Bounds uses the analogy of jelly to illustrate how communication should be clear, concise, and sticky to resonate with your audience. Ultimately, the book highlights the importance of connecting with others and delivering messages that truly stick.
Oral Roberts
Granville Oral Roberts was born January 24, 1918 in Pontotoc County, near Ada, in Oklahoma. His parents were deeply religious. His father was a farmer who also preached the gospel and established Pentecostal Holiness churches. His mother regularly prayed for the sick and led people to Christ. While she was still pregnant, Robert's mother committed Oral to God's service. Even though Oral had a very strong stutter his mother would tell him that one day God would heal his tongue and he would speak to multitudes.
The Roberts family was desperately poor. When Roberts was 16 he moved away from home, hoping for a better life. He rejected God and his upbringing. He started living a wild life and his health collapsed. Roberts had contracted tuberculosis. He returned home and eventually dropped to 120 pounds. He was a walking skeleton. God spoke to his older sister, Jewel, and told her that He was going to heal Oral. During this same time Oral turned his heart back to God and gave his life to Christ. A traveling healing evangelist named George Moncey came to Ada and held meetings in a tent. Oral's elder brother was touched when he saw friends of his healed in the meeting. He decided that he should get Oral and bring him to be healed. On the way to the meeting God spoke to Oral and said "Son, I'm going to heal you and you are to take my healing power to your generation. You are to build me a University and build it on My authority and the Holy Spirit." Once at the meeting Oral waited until the very end. He was too sick to get up and receive prayer, and so had to wait for Moncey to come to him. At 11:00 at night his parents lifted him so he could stand. When Moncey prayed for him the power of God hit him and he was instantly healed. Not only that but every bit of his stutter was gone!
After Roberts was healed he began to travel the evangelistic circuit. He met and married Evelyn Lutman, a school teacher from the same Holiness Pentecostal background as Roberts. They had their first child Rebecca and then the entire family began traveling as ministers. In 1942 they left the evangelistic field for a while and Roberts became a pastor. He also returned to college to further his education. While a pastor he prayed for a church member whose foot was crushed. The foot was instantly healed. God continued to speak to Roberts about his call to the multitudes. God called him to an unusual fast. Roberts was to read the four gospels and the book of Acts three times consecutively, while on his knees, for thirty days. God began to reveal Jesus as the healer in a new way. God also began to give Roberts dreams where he would see people's needs as God saw them. God called him to hold a healing meeting in his town. A woman was dramatically healed, several people were saved and Roberts' ministry changed overnight.
Roberts resigned his church in 1947 and began an itinerant ministry. Notable healings began to occur. One man tried to shoot Roberts. God used the story to bring him media attention, which expanded his ministry very quickly. Roberts felt called to purchase a tent and take his evangelistic ministry to larger cities. His first tent held 3,000 but he quickly exchanged it for a tent that held 12,000. In July 1948 The Oral Roberts Evangelistic Association was established. Oral began traveling continuously throughout the United States. Like many of his Pentecostal brethren Roberts held inter-racial meetings. This brought him a lot of negative attention from groups who didn't like his stand. He even received death threats for not holding segregated meetings. In 1956 Roberts was invited to Australia. He held meetings in Sydney and Melbourne. In Melbourne there were outright physical attacks and destructive gangs. He was literally driven out of the city for praying for the sick. Often when people discuss the healing revival of the 1950s Oral Roberts and William Branham are listed as the most widely recognized leaders of the movement. Others came along side and many emulated them, but they were the most widely recognized personalities.
Roberts was a man who understood and used the media for his benefit. Roberts began publishing a magazine almost immediately upon starting his ministry. He grasped the power of radio and television. In 1954 Roberts began filming his crusades. He began playing his sermons on radio and then airing the crusade tapes during evening television prime time. Unfortunately there is some evidence that healing meetings were scripted ahead of time, and not all healings were genuine. People began writing to the Ministry headquarters by the thousands. They were accepting Christ as their savior after seeing a person healed on TV. By 1957 the ministry was receiving 1,000 letters a day and he was getting thousands of phone calls. He established a round the clock prayer team to answer calls and pray for people who contacted the ministry. In 1957 Roberts claimed 1,000,000 salvations. Between 1947 and 1968 Roberts conducted over 300 major Crusades. Money was flowing into the organization at an unprecedented rate.
In the late 1950s the healing movement was waning and ministries were under attack for their lack of financial accountability. Roberts began to move on the vision God gave him to build a University. It was chartered in 1963 and became open to students in 1965. Roberts was having a significant national impact in the late 1950s and early 1960s. For several years his named appeared in the Top 100 list of the nation's most respected people. Although Roberts continued to hold healing meetings his focus shifted to the University and the television programs.
The 1970s and 80s brought many crises to the Roberts family. Their daughter Rebecca and son-in-law Marshall were killed in a plane crash. Their son Ronnie struggled with depression after serving in Vietnam and also declaring himself gay. He grew despondent after losing his job and committed suicide. Richard Roberts got a divorce. After Richard remarried he and his wife lost a new born son within two days. Roberts began teaching a doctrine of "seed faith" where he claimed that if you gave to his ministry then God would pay you back in multiplied ways. The television ministry received heavy criticism for the constant requests for money. The Roberts were living an extravagance lifestyle while many of their supporters were not wealthy. Financial questions were raised in how Roberts used University endowment funds to purchase personal homes and cars.
In 1977 Roberts had a vision to build a hospital where people not only received care but received healing prayer. It was to be called City of Faith. Roberts put his heart and soul into the project, believing that God would build it as He had the University. The hospital struggled along and Roberts called his followers to give to the project, believing he had a vision from God to raise the money. Roberts even claimed twice that if money didn't come in that Jesus would "take him home." The hospital was built, but never succeeded financially, and finally closed in 1989. Financial giving was plummeting for both the Oral Roberts Evangelistic Association and Oral Roberts University.
Roberts retired in 1993, at the age of 75. Roberts, with his wife Evelyn, moved to California to live near the coast. Evelyn died in May 2005. Although Roberts influence waned after the problems of the 1970s and 1980s, he was still recognized for his pioneering work on the "sawdust trail", television evangelism, and building a Christian University. He often appeared on religious broadcasting networks as a recognized leader in the healing movement of the last half century. He died December 15, 2009 at the age of 91.
Oral Roberts' legacy is a mixed one. Roberts brought the truth of God's healing to the public in a way that few others accomplished in his lifetime. His financial and personal issues and increasingly extravagant claims eventually brought his ministry into disrepute. The University he established continued to have financial crises under the leadership of his son Richard Roberts. It was only after Richard stepped down in 2009 and new leadership took over the University that it stabilized financially. The University is no longer connected to the Oral Roberts Evangelistic Association.
What Is Life’s Ultimate Good
Dear Dan, I agree; any view that has God as the foundation of morality — like the Christian view I described in my last letter — will have further, serious issues to address. In fact, your two objections get at the most central ones. Let me respond to both. What Makes God’s Laws Good? Your first objection has a great pedigree and can be traced all the way back to Plato. Namely, what makes God’s moral laws — his moral values — good? Does he like these laws because they are good? Or are they good because he likes them? Either way seems to spell trouble for Christianity. Take the first option. Are God’s laws good because they meet some separate standard of good, one “outside” of God? If so, God has to defer to — is beholden to — some higher authority. And that’s impossible, according to Christianity. But the alternative seems just as bad. If God’s laws are good because he likes them, it makes morality seem arbitrary, dependent merely on his personal tastes or whims. After all, what if he had preferred things like murder, rape, and torture? Would these therefore be good? Do we really want to define “good” as “what God likes,” similar to the way “coolness” is just whatever the cool kids like? Wouldn’t this rob statements like “God is good” of all significance, reducing them to saying merely that “God is the way he is”? Again, neither choice looks very promising. So, which horn of the dilemma should the Christian choose? Goodness Is Godness I think the second option is the right one: God’s laws are good because he likes them. That is, anything that God likes or values is good by definition. Goodness just is Godness. So then, is the phrase “God is good” nothing but an empty tautology, saying no more than “God is God”? “Anything that God likes or values is good by definition. Goodness just is Godness.” Well, no. In this specific context, where we’re defining “good,” “God is good” tells us something informative — namely, that God’s values are what make things morally good. But in most other contexts, when we say, “God is good” we can generally take for granted which properties or characteristics go on the “good” list. In these ordinary cases, “God is good” expresses something different — for example, “Here’s what God is like: he hates lying, murder, stealing — things we all agree are bad.” But then, if goodness is defined as whatever God likes, doesn’t my view mean that murder and rape would have been good if God had liked them? In a sense, perhaps; at least their advocacy would have been included in his moral laws. But remember that we’re currently defining “good,” and I think some of the rhetorical force of the wouldn’t-rape-therefore-be-good objection comes from ignoring this context. After all, it seems that regardless of what we say ultimately “makes” something good, if that “good-maker” were different, good would be different. And in any case, the traditional Christian view of God holds that he couldn’t have liked these things, that it’s logically impossible for God to be different than he is, just as a square couldn’t fail to have four equal sides. It turns out, therefore, that things aren’t as nearly as bad as the objection initially implied. Why Follow God’s Moral Law? Then there’s your second objection: why should we follow God’s laws? Is it because, if we don’t, he’ll submit us to everlasting punishment? Should we follow God’s laws simply to avoid pain? Does it turn out, after all, that morality is merely a matter of might makes right? Well, I think Christians should acknowledge that avoiding pain and suffering is a good reason to follow God’s moral laws. Moreover, I concede that this would be a genuine problem — if this were the only reason for obeying God. And as I said, even this reason isn’t without its virtues. After all, if we think of God as a parent — which the Bible encourages us to do — it’s a perfectly good reason, morally as well as rationally. As children we often obeyed our parents, in part, to avoid discipline. In fact, this was the reason for discipline in the first place — to help motivate us to obey. But of course, our obedience wasn’t merely motivated by a fear of discipline. We also obeyed our parents because we loved and trusted them. We knew that their requirements were an integral part of their deep love and affection for us, that they gave us these rules to benefit us. Their laws were evidence of our parents’ love. This interweaving of love and law, this close relation between our love for our parents, their love for us, and their moral values (that is, their moral loves) usually resulted in us adopting their morals; their values naturally became our values. We liked these values. And it didn’t stop with moral values; we sometimes adopted our parents’ values about sports teams, movies, and music — again, sometimes simply because we loved them. So, according to my view, we ought to follow God’s laws because, ultimately, we want to — and the main reason we want to is that we love him. In this way, morality is ultimately personal and grounded in what we love. Meaning of Life The personal aspect of value isn’t limited to moral value; it’s a component of all value, including life’s ultimate value. What we might call life’s ultimate meaning or purpose is perhaps the most important topic of all. So, what is our ultimate value, meaning, purpose, or goal in life? Well, suppose you’re right that there’s no God. The meaning of life, then, would be like all value in a godless cosmos: subjective and relative. And because each person has his own values, there would be as many meanings of life as there are persons. In such a world, there would be no objective meaning that life has. But according to Christianity, humans have been made for something, for a purpose. Moreover, this purpose does not depend on us, and so, in this sense, it’s objective, human-independent. And because we were designed for a specific purpose, humans will only truly flourish and thrive by fulfilling this purpose. Fulfilling God’s purpose for us is life’s ultimate meaning. That doesn’t mean that, in a world without God, humans could not find some measure of meaning or value in things like family, work, art, gardening, or whatever. But unless these individual goods are put into the context of the much larger, overall purpose, they will never be as meaningful (to us) as they could be. Only by fulfilling this ultimate purpose is our meaning of life maximized. What Are Humans For? What is this larger context or purpose? What were we made for? We find a hint by noticing that, for many of us, relationships and community are what we most value, where we find our greatest fulfillment. We flourish best in community with people we love. And this fact is entirely in line with the Christian view that our ultimate purpose is to know and love the ultimate Person, God himself. Christianity is of one voice on this. As one famous confession says, our ultimate purpose “is to glorify God and enjoy him forever.” Indeed, God is a loving relationship, as odd as that sounds. The mysterious doctrine of the Trinity says that the Godhead is an intimate community of three (divine) persons. That’s what he is. (This is one reason why monistic religions can’t truly make sense of the view that God is love: Who was God loving before he created persons other than himself? Such a being couldn’t essentially be love; at best, he would need creatures in order to love.) “Our ultimate purpose is to know and love the ultimate Person, God himself.” Notice that the centrality of relationships is also evident when Jesus sums up all of God’s laws in just two: love God and love your neighbor. The moral law — and, not coincidentally, life’s ultimate meaning — is about relationships, both human and divine. God, then, created humans for his own purpose. Our purpose — the meaning of life — is also importantly objective, just as morality is: it is human-independent. Yet it’s obvious that we can and do reject God’s purpose for us. In fact, the gospel message — and the entire Bible — is predicated on such rejection. But God has given us another chance to truly flourish, to find ultimate meaning through the life, death, and resurrection of Jesus Christ. He has made this possible at an immense cost to himself. Dan, I get why you would reject Christianity, viewing it as you do from the outside. I hope you’ll continue to consider all this and at least begin to sense that genuine atheism might be a lot different from your current “kinder, gentler” version. I also hope that in the process you’ll reconsider Christianity’s claims — in particular, Jesus’s offering of himself and the relationship you were made for. Article by Mitch Stokes