The Jelly Effect: How To Make Your Communication Stick Order Printed Copy
- Author: Andy Bounds
- Size: 3.87MB | 257 pages
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About the Book
"The Jelly Effect" by Andy Bounds is a guide to effective communication, focusing on how to make your message memorable and impactful. The book provides practical tips and techniques for improving your communication skills and influencing others in a positive way. Bounds uses the analogy of jelly to illustrate how communication should be clear, concise, and sticky to resonate with your audience. Ultimately, the book highlights the importance of connecting with others and delivering messages that truly stick.
Emerson Andrews
His Early life
Emerson Andrews was born in Mansfield, Bristol County, Massachusetts in 1806 to godly parents, James and Mercy Andrews. They were from English stock and were strict Puritans in faith and lifestyle. Although young Emerson was raised in the Congregational Church he was far from God in his teens and twenties.
Nevertheless, periodically, he experienced intense conviction, usually through his parents’ counsels and prayers but particularly through two unforgettable sermons delivered by the eccentric revivalist, Lorenzo Dow. Soon after this he was converted under the ministry of another revival preacher, Asahel Nettleton.
He was a very educated man formerly studying at Chesterfield Academy and, at the time of his conversion, at Plainfield Kimball Union Academy, in New Hampshire. In the spring of 1832 whilst studying further at Union College in Schenectady, New York, he was baptised by immersion in the Mohawk River. It was his convictions about the Bible’s teaching on water baptism that caused him to join the Baptist’s instead of the Congregationalists or Presbyterians.
A Lover of Revival
He wrote “Many revivals and protracted meetings of one, two, or more days, and some for weeks and months, have been held, in New England and elsewhere, within, my personal remembrance. These have sent out their hallowed influences, as the light of the world and salt of the earth. Just before and at the time of my second birth, many sweeping and glorious revivals, under the celebrated Dr. Netteton, John Leland, Jedediah Burchard, C. G. Finney, were hailed, enjoyed, and sounded all around and over the country.
As soon as I was converted I cherished the good news of revivals; and I sought a place and portion with live Christians, that I might speak for Christ and win souls to salvation. I asked God for direction and help, and was answered.
His first visit to a Revival
He describes his first visit to a Revival “The first meeting that I attended after my regeneration was held in the town of Windsor, Vt. It was called a “four days’ meeting.” But many such were held in different places about that time. This came off in the summer of l830. I was much delighted, fed, and strengthened by such a sight, experience, exercise, and spiritual supper. It was a precious banquet, adapted to develop and enlarge the young convert’s soul.
The four pastors of the town, with their respective churches and congregations, and some from neighboring towns, met with the Baptist church, of which Elder Leland Howard was the long-honored pastor. Some twenty other pastors also came in from adjacent towns, and a few Lawyers and teachers, who took leading parts in the services. Large congregations were constantly in attendance, and all the various exercises and meetings were interesting and profitable.
Some of the sermons and prayers were most powerful, melting, and effective. Sinners often arose, requesting prayers, or sent up short petitions to be read. A lawyer by the name of Shepherd, from New York, was found to be very able, pointed, and specific in prayer, and so effective and precise in noting each different request more perfectly than the ministers, that he was often invited to lead in prayer — especially when there were some ten or twenty different, or some difficult requests presented.
He seemed to be full of the Spirit, and was especially gifted and successful. Ministers learned something valuable from his wisdom and tact. I confess that his pointedness made a powerful and lasting impression on my mind and practice.
The professors and ministers were much blessed, and many sinners were converted in the meetings. The gospel was preached and the Spirit poured out, prayer and sacrifices made. Novelty and wonder attracted many. Here God crowned the effort.”
Mentored by Jacob Knapp
He writes. ” ROCHESTER, N.Y. 1839. Here I assisted in a powerful meeting, under the preaching of the celebrated Elder Jacob Knapp, for three weeks. Marvellous things were done. The wicked raged, the Spirit worked, grace prevailed, and hundreds were converted — a glorious triumph over rum, gambling, and infidelity. Jesus reigned.” This exposure to revival power whetted his appetite for an evangelistic ministry.
His first revival efforts
“WHITE DEER, PENN. 1839. In this rich farming district I had a revival meeting of five weeks, with a feeble Baptist church. We began at the close of the Association; but, with all the eloquent pastoral preaching in it, the brethren were not aroused, nor sinners much convicted.
Here my first sermon was from the text, “O Lord, revive thy work!” And he did so immediately. Some half a dozen persons were convicted and converted, and the church was revived by the power of God on that evening’s effort. The whole region, then, for seven miles around, was awakened, and some forty converts were immersed by Elder Spratt, D.D.
Here, too, we experienced severe opposition and much persecution from outside professors and sinners, but God strengthened our hands for a triumphant work. This was a blessed era with the church, and it is fragrant still.
“CLINTON, PENN. I had a revival meeting in this township. It was very great and powerful. Satan and sinners raged, at times, terribly, but the cross was triumphant. Many were immersed by the beloved pastor, Elder Spratt, D.D.
Hugh Donelly, the postmaster, rum-selling merchant, and an avowed infidel, who had slandered me and ridiculed the meeting, crept in away back, then into the middle seats; then, after a few nights, fell on his knees groaning and crying for mercy. I soon aided him in coming forward.
Then out came his wife and sister. We all prayed, and soon the three rejoiced in hope, and spoke boldly for Jesus. Brother Donelly has made a noble record in Pennsylvania and Indiana for Jesus and his cause…..
PARMA, N.Y. In this western village, in mid-winter, I preached night and day, for three weeks, to overflowing houses and attentive hearers. Christians renewed their “first love and vows,” and many sinners were converted and baptized.
An infidel, hearing a few sermons, was struck under conviction, and fled away thirty miles for comfort; but, feeling worse and worse, returned like the prodigal, feeling wretched and lost. He came forward, prayer was offered, and he soon yielded and believed, giving glory to God. Then he told his experience, and exhorted his old Universalist and infidel friends to repent and be saved from hell.
Emerson Andrews Preaching
His preaching zeal and effectiveness were quickly recognised and he was soon licensed to preach and for a four year period served brief pastorates in New York State – Waterford, West Troy, Lansingburg and Rome (1834-1838)
In 1838 began an itinerant evangelist for thirty-five years, mainly in America, but also in Europe, Africa, Asia and Canada. His estimates were that 40,000 were converted through his ministry.
triune decision-making - how god guides tough choices
When we face a big decision, sometimes the decision-making process can feel more like a game show than a guided path. We can easily slip into the thinking that God is hosting “Let’s Make a Deal,” where we have to choose one of a slew of suitcases, hoping we pick the right one. When we face multiple doors and potential pathways, the freedom to choose can feel like crippling anxiety and pressure. Thankfully, our God does not play games with us, nor does he leave us to our own devices when making decisions. Contrary to popular belief, decisions are not puzzles to solve, but privileges to steward with the guidance of our triune God. Triune Guidance God offers triune guidance to his children as we face the decisions of life, from the minute to the monumental. Rather than stand far off from us, watching as we make decisions in consternation, he comes near to us, offering to guide us gently through a process that ultimately leads to more of himself. “Contrary to popular belief, decisions are not puzzles to solve, but privileges to steward.” As the Father who stands outside of time, God knows all that will happen and assures us that none of his plans will be thwarted (Isaiah 14:27; Job 42:2). He providentially steers all of creation, even the decisions of humans made in his image, working all things according to his everlasting and good purposes (Ephesians 1:11; Romans 8:28). He knows the number of hairs on our heads, the length of our days, and the tears we shed as we wrestle to make decisions (Luke 12:7; Psalm 139:16; Psalm 56:8). As the Son who stepped into time, Jesus is the pioneer and perfecter of our faith (Hebrews 12:1–3). He knows what it feels like to live within the limits of time and space, as he made decisions daily during his time on earth. While the first Adam led the way into disastrous, self-centered decision-making, as the second Adam, Christ always made decisions in light of the goodness of his Father (Romans 6:17–21). His perfect decisions cleared the path so that we can make our present decisions in the presence of the triune God. As the Spirit who makes his home within us, the Holy Spirit guides us into all truth, convicting us of our selfish propensities and pointing us to God’s promises as we make decisions (John 16:12–15). He offers us comfort and peace when we feel dizzied by the sheer amount of decisions we make daily. Triune Perspective In addition to these timeless truths that anchor our souls in the sea of decisions, a Trinitarian perspective can also serve as a practical help in the process. When we face decisions large or small, we are limited by our own perspective as embodied creatures. We simply cannot see or imagine all the possible angles, try as we may. God does not live within these limitations. As John Frame wisely notes, God “sees all things from every possible perspective” ( Theology in Three Dimensions , 4–5). While the Trinity is a unity (meaning all of God does all that God does), Frame’s triperspectivalism creates a framework that helps us approach complex truths from three different angles or perspectives within the Trinity. The normative, the situational, and the existential perspectives (which correlate to Father, Son, and Holy Spirit) can serve as different entry points for considering decisions. The normative  perspective relates to God’s authority. God acts as our loving authority, providing principles and revealing truths by which we can understand the normative human experience. As Creator and Father, God sets the standards by which his creatures operate best in his world. When we approach a decision from the normative perspective, we ask, “What does God’s word say about the decision set before me?” The situational  perspective relates to God’s control. Through his eternal Word, God perfectly controls and orders the movement of every proton and every person. If God is in complete control over all things (which he is), then we can trust that he has perfectly ordered our present circumstances with their opportunities, challenges, and limitations. When we approach a decision from the situational perspective, we assess the realities and circumstances in which we find ourselves. The existential  perspective relates to God’s presence. The triune God has always sought to be close to his people, and by the Holy Spirit, he now lives within every believer. He is closer than even the air we breathe. The Spirit searches and permeates the deep waters of human hearts and personalities (1 Corinthians 2:10–13; Proverbs 20:5). When we approach a decision from the existential perspective, then, we are asking more internal questions about personal desires and feelings. Three Perspectives in Action If we can get past the length of the word triperspectivalism , we will begin to see the depth of practical wisdom we can glean from this approach to decisions. For example, when a couple is praying through a potential marriage, walking through the decision from the normative, the situational, and the existential can provide helpful insight. In Scripture, God is clear that marriage is between a man and a woman and that believers are to be equally yoked spiritually ( normative ). If the couple’s friends and family are not opposed to the union, and present circumstances seem to allow it ( situational ), the couple is then free to consider whether they desire to commit to each other in the covenant of marriage ( existential ). Let’s consider a different example. A young couple is eager to grow their family and has prayed and processed through adoption. They know that physical adoption is one of the most powerful pictures of the spiritual adoption we have received through Christ into the household of God (normative). They have been going through the prerequisite steps of training, they have conducted a home study, and they have even begun to check out agencies. There are countless options in their county, all of which they are able to pursue (situational); however, they both feel especially pulled toward the foster-care system, even though they know it will likely present unique challenges (existential). While God is pleased with all forms of adoption, they plan to forgo international and private adoption after much praying and processing within their local church. “God promises to use the decision-making process as a means to make us more like him and to give us more of him.” Finally, let’s look at a more ordinary, everyday decision through these three perspectives. A child has been invited to play in a sports tournament on a Sunday. The family has already prioritized worship in the local church (normative). The child knows that he will miss the first game because attendance at worship is a high point of the family’s weekly rhythms; however, he really wants to play in the afternoon game (existential). The parent of another player offers a ride to the second game that does not interfere with the rest of the plans for the day (situational). The parents are left to discuss what the child thinks is the best way to serve as a team member (existential). Guided Process to More of God When we are facing a significant decision, it is natural to be overwhelmed at the various paths set before us. But no matter which of the potential pathways you choose, remember that Jesus has opened up the most significant pathway for us already: he has opened up the path to fellowship with God through his own body (John 14:6). He has not left us alone to see how we fare in our decisions, as if he were a game show host. Rather, he takes us by the hand and leads us toward glory (Psalm 73:23–24). And along the way, he promises to use the decision-making process as a means to make us more like him and to give us more of him, who is our great reward (Genesis 15:1).
