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The Jelly Effect: How To Make Your Communication Stick The Jelly Effect: How To Make Your Communication Stick

The Jelly Effect: How To Make Your Communication Stick Order Printed Copy

  • Author: Andy Bounds
  • Size: 3.87MB | 257 pages
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About the Book


"The Jelly Effect" by Andy Bounds is a guide to effective communication, focusing on how to make your message memorable and impactful. The book provides practical tips and techniques for improving your communication skills and influencing others in a positive way. Bounds uses the analogy of jelly to illustrate how communication should be clear, concise, and sticky to resonate with your audience. Ultimately, the book highlights the importance of connecting with others and delivering messages that truly stick.

Sophie Scholl

Sophie Scholl Sophia Scholl was a German student, active in the White Rose – a non-violent resistance group to Hitler and the Nazi party. In 1943, she was caught delivering anti-war propaganda and, with her brother Hans Scholl, was executed for high treason. Sophie Scholl has become an important symbol of anti-Nazi resistance in Germany. Sophie Scholl was born in Forchtenberg, Germany on 9 May 1921. She was the fourth out of six children. Her father Robert was the Burgermeister (Mayor) of Forchtenberg am Kocher, in Baden-Württemberg. She was brought up as a Lutheran Christian, and her childhood was relatively happy and carefree. However, in 1933, Hitler came to power and began controlling all aspects of German society. Initially, Sophie was unaffected, but her father and brothers were critical of the Nazi regime and this political criticism filtered through to leave a strong impression on the young Sophie. At the age of twelve, she joined a pseudo-Nazi organisation, the League of German Girls. Initially, Sophie enjoyed the activities of the group, and she was promoted to Squad Leader. However, after her initial enthusiasm with the activities of the group, Sophie became uneasy about the conflict between her conscience and the creeping Nazi ideology of the organisation. In 1935, Nuremberg Laws were passed which increased the discrimination against Jews, banning them from many public places. Sophie complained when two of her young Jewish friends were barred from joining the League of German Girls. She was also reprimanded for reading from the ‘Book of Songs’ by the banned Jewish writer Heinrich Heine. Scholl indicated her rebelliousness by replying, that Heine was essential for understanding German literature. These incidents and the bans against Jews led to Sophie taking a much more critical attitude to the Nazi regime. She began choosing friends more carefully – people who were politically sympathetic to her viewpoint. In 1937, her brothers and some of her friends were arrested for participating in the German Youth Movement. This incident left a strong impression on Sophie and helped to crystallise her opposition to the Nazi regime. In 1942, her father was later sent to prison for making a critical remark about Hitler. He referred to Hitler as “God’s Scourge.” Sophie was an avid reader and developed an interest in philosophy and theology. She developed a strong Christian faith which emphasised the underlying dignity of every human being. This religious faith proved an important cornerstone of her opposition to the increasingly all-pervading Nazi ideology of German society. Sophie also developed a talent for art – drawing and painting, and she became acquainted with artistic circles which, in Nazi terms, were labelled degenerate. In 1940, after the start of the Second World War, she graduated from her Secondary School and became a kindergarten teacher at the Frobel Institute. However, in 1941, she was conscripted into the auxiliary war service working as a nursery teacher in Blumberg. Sophie disliked the military regime of war service and started to become involved in passive resistance to the war effort. After six months in the National Labour Service, in May 1942, she enrolled in the University of Munich as a student of biology and philosophy. With her brother Hans, she became associated with a group of friends who shared similar artistic and cultural interests but also developed shared political views, which increasingly opposed the Nazi regime they lived in. She came into contact with philosophers such as Theodor Haecker, who posed questions of how individuals should behave under a dictatorship. The White Rose Movement The White Rose was an informal group who sought to oppose the war and Nazi regime. It was founded in early 1942 by Hans Scholl, Willia Graf and Christoph Probst. They wrote six anti-Nazi resistance leaflets and distributed them across Munich. Initially, Sophie was not aware of the group, but when she found out her brother’s activities, she was keen to take part. Sophie participated in distributing leaflets and carrying messages. As a woman, she was less likely to be stopped by the SS. The leaflets of the White Rose contained messages, such as “Nothing is so unworthy of a nation as allowing itself to be governed without opposition by a clique that has yielded to base instinct…Western civilization must defend itself against fascism and offer passive resistance, before the nation’s last young man has given his blood on some battlefield.” However, there was a pervasive police state which kept a high degree of surveillance on any resistance activity. After leaflets had been found at the University of Munich, the local Gestapo stepped up its efforts to catch the resistors. Hans, Willi and Alex also began painting anti-Nazi slogans on buildings in Munich. On 18 February 1943, Sophie and other members of the White Rose were arrested for distributing anti-war leaflets. The leaflets were seen by Jakob Schmidt, a local Nazi party member. Sophie and Hans were interrogated by Nazi officials and, despite trying to protect each other, just four days later were sent to court. The trial was presided over by Roland Freisler, chief justice of the People’s Court of the Greater German Reich. Freisler was an ardent Nazi; with great vigour and a manic intensity, he frequently roared denunciations at the accused. Despite the hostility and appearing in court with a broken leg after her interrogation. Sophie replied to the court: “Somebody, after all, had to make a start. What we wrote and said is also believed by many others. They just don’t dare express themselves as we did.” She also said: “You know the war is lost. Why don’t you have the courage to face it?” No defence witnesses were called and, after a very short trial, the judge passed a guilty verdict, with a sentence of death. The sentence was to be carried out early the next morning by guillotine. Walter Roemer, the chief of the Munich district court, supervised the execution, he later described Sophie’s courage in facing her execution. He reports that Sophie’s last words were: “How can we expect righteousness to prevail when there is hardly anyone willing to give himself up individually to a righteous cause. Such a fine, sunny day, and I have to go, but what does my death matter, if through us, thousands of people are awakened and stirred to action?” The guards were impressed with the courage of the resistors and relaxed the rules to allow Hans, Christoph and Sophie to meet before their execution. After the execution of Sophie, Hans and Christoph, the Gestapo continued their relentless investigation. Other members of the White Rose were caught and executed. Many students from the University of Hamburg were either executed or sent to concentration camps. Legacy of Sophie Scholl In a poll to find the greatest German, Sophie and her brother were voted to be fourth. Amongst the young generation, under 40, they were the most popular. On February 22, 2003, a bust of Sophie Scholl was unveiled by the government of Bavaria in the Walhalla temple. In 2005, a movie about Sophie Scholl’s last days was made featuring Julia Jentsch (Sophie Scholl: The Final Days) Motivations of Sophie Scholl Several factors inspired Sophie Scholl to take part in this highly dangerous resistance. Firstly, her family shared a dislike of the Nazi regime. Both her brothers and father had been arrested for making critical comments. Her father said to the family: “What I want for you is to live in uprightness and freedom of spirit, no matter how difficult that proves to be,” (link) She lived in a family environment which encouraged opposition to Hitler. Sophie had a strong Christian faith and was motivated after hearing speeches by anti-Nazi pastors. She read two volumes of Cardinal John Henry Newman’s sermons which made a strong impression on Sophie, especially his sermon on the ‘theology of conscience.’ During her interrogation, she referred to this ideology as a defence. “I am, now as before, of the opinion that I did the best that I could do for my nation. I, therefore, do not regret my conduct and will bear the consequences that result from my conduct.” Official examination transcripts (February 1943); Bundesarchiv Berlin, ZC 13267, Bd. 3 Her boyfriend Fritz Hartnagel was on the Eastern Front; he reported to Sophie the dreadful conditions of war, the German failure at Stalingrad and also witnessing war crimes undertaken by German and SS forces. Reports of mass killings of Jews were also widely shared amongst members of the White Rose. This features in the second White Rose pamphlet. “Since the conquest of Poland 300,000 Jews have been murdered, a crime against human dignity…Germans encourage fascist criminals if no chord within them cries out at the sight of such deeds. An end in terror is preferable to terror without end.” Sophie Scholl and other members of the White Rose remain a potent symbol of how people can take a courageous action to resist, even the most brutal totalitarian regime. Citation: Pettinger, Tejvan. “Biography of Sophie Scholl”, Oxford, UK – www.biographyonline.net. Published 12th Aug 2014. Last updated 8th March 2017.

Though Dead, He Still Speaks - How Satan Remembers C.S. Lewis

The scene is in hell at the annual dinner of the Tempters’ Training College for young devils. The principal, Dr. Snufftub, has just proposed a toast to the health of the guests. Grimgod, a very experienced devil, who is the guest of honor, rises to reply: Headmaster, favorite Decadents, Ghouls, Fiends, and Imps, to my Intolerable Tempters, Ghastly Graduates, and Gentledevils: Gladly do I assume my place in our great tradition to charge our recent graduates towards highest malevolence, mischief, and devilry. I could begin my remarks by dribbling on about how honored I am to have been invited — but you, my lowly esteemed guests, are not humans to be flattered, and I, not a man to feign humility. I tell you plainly: I both deserve and expected to address you this evening. If but for that incompetent Dr. Slubgob — whose faults and failings (and finish) you are all keenly aware — I would have said my piece centuries ago. You would search in vain to find one more suitable in all of Satandom to enflame you in such crucial times as ours. Now that I have your attention, let me direct it to the point of my address: As the tide begins to turn decisively in our favor, we must not let the enemy regain his footing. To initiate a final push, to rally the closing campaign, we must do what young devils tend to relax: We must sever the humans from voices of the past. Now is the time to dispel the great cloud of witnesses, silence those terrible men and women who, though they died, still speak — should they continue to make fools of us? In the name of all that is unholy, they will not! Some of you — and this to your disgrace — do not mind old books lying peacefully upon nightstands. Some of these (and check the registry to recall which ones) cast light upon our shadows, point out ancient traps, inform them of our designs, and thus threaten to rouse this otherwise slumbering generation — but there they lie, tolerated. Many of you are too young to have grown already so careless. As we feast in celebration, I for one agitate to hear their voices sound disgracefully, mockingly outside of our gates. Can you not hear them? For every scrap of the damned that lies upon your plate, for every bite that inspires your snorts and howls, awaken to the fact that negligence in this matter allows the dead to steal meat from our bellies and drink from our cups. Gnash your teeth to realize that they caused us — during this past shortage — to sup on the relatives of most in this room. Their shrieks of protest, still fresh in my mind, commission us all to exorcise these voices from the earth. Should our war efforts continue to be frustrated by ghosts? Appraise one such a phantom — whose birthday happens to fall on this very day — that Irksome Irishman whose very name has become a curse: C.S. Lewis. Stories of Aslan First recall, with trembling voice, that embarrassment, Soretongue, who lost the patient after so many decades in his grasp. A blunder, young Graduates, that few listening to my voice could hope to surpass. His influence took a staunch atheist, a reviler of the faith, and turned him into one of these haunting voices of which I now warn you. Consider the error in full. Consider what this Lewis became. For one thing, this man — unlike so many of their drab ministers and colorless academics whose work we most heartily support — made ghastly impressions upon even our most prized possessions: the children. Through that otherwise terribly useful faculty, the imagination, he corrupted boys and girls across the globe with stories containing the Enemy’s horrible Echo scribbled across their pages. In a make-believe world, with a make-believe lion, and all sorts of other bumbling characters, he captured more than their attention. Can you believe that after losing the man, this dimwitted Tempter actually laughed over Clive’s shoulder as he wrote? “Pure rubbish,” I believe he called it. He could not discern the Enemy’s propaganda smuggled into fictional stories featuring the children, princes, rats, dragons, magical kingdoms, white witches, curses, and fauns. “As threatening to our designs as an old, blind, toothless tiger,” Soretongue reported. But this seducer beckoned into Narnia to show them earth. He introduced Edmund, Lucy, Peter, Eustace, Reepicheep to introduce them to themselves. He told of Aslan — and excuse me for my exasperation — to bring them to that nasty Uncreated One of Judah. He discovered how to preach sermons to children, and Soretongue smiled at it. The Enemy plundered our keepsake through the back of a wardrobe. Wicked Leaks In another turn, that logic, which we knew those many years only as an ally, betrayed us in the end. With each passing essay, with each published book, with each responded letter, radio broadcast, and sermon, he toured them up the mountain to look above to the Enemy and then below upon the labyrinths we so carefully devised for their destruction. Soretongue grossly underestimated the danger of this topographer in our war efforts. Our twisted and turned paths, knotted by delicious deceits and half-truths, began to be spoiled by his mapping out our temptations and pits. Our smoke of relativism, atheism, materialism — and our other favorite isms — availed minimally against this crow who made his nest above the fog. In the last, you might have thought, after Soretongue was through with him, that this fattened pig turned wizard to have broken so many of our spells of worldliness. So often did he — with great exaggeration and deceit, to be sure — appeal to that other world beyond, that many of our enticements fell useless against the bewitched souls of his hearers. His many embellishments about the “weight of glory” and other such nonsense, gross as such slobber stands to us, moved countless humans to take seriously the Enemy’s lies about such things as eternal life. He, pirating the Enemy’s horrible Book, talked often and much of holidays at sea, the country beyond, about the scent, the sight, the longing for a land that they were “made for” — a home standing just over the hill, just around the bend. And something called Joy with a capital J. He fooled the vermin, with pretty colors and poetic potpourri, that the Enemy’s torture and death somehow ensured that his followers — who also take up their own crosses and endure their own sufferings after him — might be the better off in the end. May it never be! Should not the mere existence of our established kingdom below expose the slight of hand? If heaven was as the Enemy so shamelessly boasts it is, why should a host of us so violently leave? But Lewis, with his wand in hand doodling fictions, compelled the swine towards the true ruin we so narrowly escaped. They will find him out eventually. Yet, though they will be sorely and deliciously disappointed at the road’s end, we will still remain the hungrier for it. Silence the Skunks But, enough of the man. I do not mean to honor the vermin by speaking too much of him. The point is this: Do not let the message of the departed saints survive. Should we, of all beings, not know how to silence the dead? Cut out the tongues of the mischief-makers. Six feet below is too shallow — dig deeper. A toast, then. You have studied. You have hungered. You have tempted, watched, and waited for this day. Each of you has, with the indispensable help of your more fiendish advisor, damned one human soul. The dish prepared so perversely before you contains remnants of your spoil — the lion’s share going, of course, to your mentor. May it be the beginning of uninterrupted success — for you know what awaits any alternative. Raise your glasses. To a future brim-filled with courage, cruelty, and conviction. To the setting of sun and the fleeing of the light. To the return of the age of devils. To the silencing of the skunks — to one we mock, “Happy birthday!” Onward and downward! Article by Greg Morse

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