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Marketing Made Simple Marketing Made Simple

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  • Author: Donald Miller
  • Size: 5.56MB | 186 pages
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About the Book


"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.

Charles Hodge

Charles Hodge Scholar, educator, churchman, and distinguished American Presbyterian systematic theologian of the nineteenth century, Charles Hodge was born in Philadelphia in 1797. Following his father’s untimely death a few years after he was born, Charles and his brother were raised by their godly widowed mother. In 1812 Hodge’s mother moved the family to Princeton in hope of matriculating her sons at Princeton College. Charles Hodge graduated from Princeton College in 1815. During the 1814-15 school year a revival broke out on the college campus: Charles was one of a number of students converted during this time of spiritual refreshing. At the encouragement of Archibald Alexander, he enrolled at Princeton Theological Seminary, graduating with the class of 1819. Ordained in 1821, his scholarly gifts led to an appointment by his denomination in 1822 to serve as the seminary’s third faculty member. As Professor of Oriental and Biblical Literature, Hodge’s primary responsibility was instruction in biblical languages, hermeneutics, biblical criticism, and study of Old Testament texts. During 1826-28, he travelled to Europe to study with the leading European biblical and theological scholars. Hodge focused his studies on theology and biblical interpretation, with additional concentration in Semitic and cognate languages. His studies in Europe made him one of the leading Hebraists teaching in an American theological institution in the early nineteenth century. In the coming decade, Hodge would be assisted by the linguistic talent and philological expertise of Joseph Addison Alexander. With Addison’s arrival, Hodge concentrated his labours on New Testament texts and studies, serving as Professor of Exegetical and Didactic Theology from 1840 to 1854. From 1854 until his death in 1878, he served as Professor of Exegetical, Didactic, and Polemic Theology. During his half-century tenure at Princeton, Charles Hodge held several chairs, but is probably best remembered for the reputation he established as Professor of Systematic Theology. A stout Calvinist with a deep love for the Reformed confessions, his literary labours often involved a polemical thrust, as he sought to defend and expound the Reformed theology of the Protestant Reformation, and the teachings of the Westminster Confession and the Larger and Shorter Catechisms, as received and adopted by the Presbyterian Church in the United States of America. A prolific author, Hodge served for many years as editor of the seminary journal, Biblical Repertory and Princeton Review. Under his editorship, it became the leading theological journal of the nineteenth century: Hodge’s personal contributions included articles on biblical studies, spirituality, church history and historical theology, ecclesiological issues, philosophy, politics, slavery, abolition and the Civil War. An active churchman, he was at the forefront of ecclesiastical debates and discussion. In addition to articles and essays, Hodge published commentaries on Romans, 1 and 2 Corinthians, and Ephesians. A major historical work in defence of old-school Presbyterian doctrine and practice, The Constitutional History of the Presbyterian Church in the United States of America, appeared in 1840. His popular work on piety, The Way of Life, was published in 1841. His three-volume magnum opus, Systematic Theology, was published in 1872-73, and confirmed him as the outstanding Calvinistic systematic theologian of the nineteenth century. Additional publications on the relationship between Christianity and science, and a collection of essays delivered at the Sabbath Afternoon Conferences (published by the Trust as Princeton Sermons), served to further confirm the breadth of his academic competency and the depth of his Christian piety. [James M. Garretson in Princeton and the Work of the Christian Ministry, Volume 2 (Banner of Truth, 2012)]

Blessed Are the Unoffendable

I remember the flush of embarrassment that came to my face as I realized that my friend was letting me know I hadn’t been invited to be a part of the group of women she was meeting with regularly — and not by accident. I tried to navigate the moment, relieving the tension by telling her not to worry about it. I let her know that my plate was full with doctors’ appointments and kids’ activities. “I couldn’t join the group even if I were asked!” I laughed, doing all I could to keep her from feeling sorry for me. And my words were true. I really did have a plate too full to add anything else. I really didn’t want her to worry about it. Yet my hot cheeks and thumping heart told the secret I was trying to conceal — I was fighting the impulse to take offense. Shutting the Gates I knew well enough how destructive becoming offended can be. Proverbs 18:19 says, “A brother offended is more unyielding than a strong city.” What horrible strength there is in taking up an offense! Offended people can become unassailable. Recalcitrant. Too hard-hearted to hear an appeal. When we are offended, we believe ourselves to have the moral high ground; therefore, we feel justified in making the one who has offended us a villain. I thought I was on the inside of this particular group of friends, only to discover I was not. My sense of where I fit in with others was challenged in a painful way. I could choose to accept it with goodwill toward these sisters and lean on my Savior who has called me his friend, or I could get tough — hard as nails — like an unyielding strong city whose gates have been shut and whose pride has locked out the offending parties. “Offended people become unassailable. Recalcitrant. Too hard-hearted to hear an appeal.” The Scriptures show us many instances of Jesus causing offense. He offends his hometown crowd. He offends Pharisees and scribes. He is the stone of stumbling and rock of offense. This is no big surprise to Christians. We aren’t shocked that the Pharisees or the hometown crowd are resentful and outraged by his superior understanding and his mighty deeds. From our vantage point, it isn’t too hard to see that when Jesus challenges their view of reality, he’s always right. We can see their blind spots and pride and how that pride makes them easily offended. But it’s much harder to spot the pride when we’re the one being offended, and when the offender is someone other than the perfect Jesus. The Drug of Offendedness What do we do when we’re offended by one another? What do we do if the offense given or taken is a result of carelessness, or thin skin, or personality differences, or unintentionally missing the mark, or sinfulness in ourselves or others? First, remember that when others are offensive in a truly sinful way, their offense is against God first and foremost. Sin against us feels personal, because it often is personal. But it’s significantly more personal to God, who doesn’t just relate to us, but who created us. God is patient with those who have offended his holiness. But he will not wait forever. And for those who are united to his Son through faith, their offenses against him have been extinguished at the cross. Second, it is good to remember that God has made a way for us to deal with a legitimate offense. We can follow the instructions of our Lord and go to that person directly in the hopes of gaining our brother (Matthew 18:15). We don’t ever need to stay offended. Even when we don’t gain our brother by going to him, we don’t have to live in our offended state; we can lay that down at the cross. And laying our offense there, we can take a posture that is eager for reconciliation, should God grant it. But what about when there is no intentional or discernible sin? What about the kind of situation that I found myself in — the one where I had not been sinned against, yet my hurt feelings were poised to harden into offendedness? It helps to acknowledge that taking offense is a powerful drug. It’s a powerful drug precisely because it gives us power. Remember the proverb — the offended brother is more unyielding than a strong city! “Taking offense is a powerful drug. It’s a powerful drug precisely because it gives us power.” When we turn hurt feelings into offendedness, we go from vulnerable to impenetrable. When we’re hurt by someone else’s words or actions, it’s tempting to try to protect ourselves with anger or self-righteousness that masquerades as having been offended. It’s easier to imagine the ones who have hurt us as villains rather than own that our hurt often has to do with our insecurities and fragility more than with the objective sinfulness of others. Good Sense and Glory Proverbs 19:11 says, “Good sense makes one slow to anger, and it is his glory to overlook an offense.” Good sense and glory are in short supply these days. Rather than slow down and give our rational minds a chance to inform our wildly thumping hearts, we let our feelings inform our response. Rather than overlook an offense, we go conjuring them up from every possible infraction, mounting chips on our shoulders. Everything another person says that we disagree with is a devilish opportunity for taking up an offense. Anything another person does that is different than how we would do it strengthens the resolve of the unyielding, hardened heart. Too often, we can’t merely disagree with people; we are personally offended by the words, opinions, and actions of others, even when they have no bearing on our personal lives. And if we can’t find a way to be personally offended ourselves, too many have begun taking up an offense on behalf of another. Rather than cover an offense in the interest of love and refusing to repeat a matter (Proverbs 17:9), the society around us urges us to lend and borrow offenses as a currency of backward virtue. Blessed Are the Unoffendable There is more than insecurity and fragility underneath our proclivity to take up an offense, although those problems are constantly feeding it. At root, our easily offended hearts are full of pride and idolatry. We have set ourselves as the standard of what is right and good and what must be honored — any perceived challenge to that assumption results in anger, resentment, and the taking up of an offense. But we’re not the standard; God is — which is wonderful news for sinners. Because he is the standard, because only he can see into hearts and discern the motives of each of us, we can be free to assume the best of others, trusting that he will judge perfectly in the end. We can have the good sense to be slow to anger. We can become gloriously unoffendable. Won’t you lay down the offendedness you’ve nursed against others, and rest in the salvation of the God who is slow to anger and abounding in steadfast love? He is patient in delaying judgment, but judgment will come. Today is the day to crucify the counterfeit power of offendedness and take hold of the gospel — which is the power of God for salvation to all who believe (Romans 1:16). Article by Abigail Dodds

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