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About the Book
"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.
Lecrae Moore
Lecrae Devaughn Moore, or simply Lecrae, is an American Christian rapper, songwriter, and record producer who performs both as a solo artist and as the leader of a group named â116 Cliqueâ. He had a troubled beginning in life but all that changed after he found his faith at 19. Heavily influenced by 2Pac Shakur, and motivated by his new found faith, he ventured into a musical career. He and his friend Ben Washer set up their own independent record label âReach Recordsâ and through it, he released his debut album âReal Talkâ in 2004. In the following years, he brought out six more studio albums, three mix tapes, and two EPs as a solo artist and three studio albums, one remix album, and one EP with his group. He has received six âGMA Dove Awardsâ, two Grammys, two âBET Awardsâ and more. Lecrae is very active in the community and in 2005, he established âReachLife Ministriesâ, the mission of which was to âbridge the gap between biblical truth and the urban contextâ. He is a vocal supporter of the preservation of responsibility and believes that fatherhood should be considered as a value to be installed among men in the United States. He has authored several op-ed articles on race relations in the modern-day America which were published by âBillboardâ.
Childhood & Early Life
Lecrae Devaughn Moore was born on October 9, 1979, in Houston, Texas, USA. His father had always been absent from his life and later became a drug addict. He was raised by his poor but hardworking mother and grandmother. He attended services with them at their local church but the initial response to religion was indifferent at best. Growing up, he lived in San Diego, Denver, and Dallas.
He suffered sexual molestation at the hands of a female baby sitter when he was eight, and according to Lecrae, it left a long-term negative impact on his views on sexuality. In a life full of abuse and violence, hip hop provided him with a refuge.
Besides 2Pac who he admired for his rapping skills, he also looked up to his uncle who introduced him to a life of crime. He began doing drugs at 16 and soon started dealing as well. He kept a Bible with him that his grandmother had given him as a good luck charm.
The turning point in his life came when he was arrested for drug possession. The officer let him go upon Lecraeâs promising that he would read and follow the Bible. He thus started visiting the church again. Upon an invitation from a friend, he also started attending Bible studies.
He was once involved in an accident where he wrecked his car but he himself came out unscathed. This incident further strengthened his belief in Christ and he devoted his life fully to his faith. He returned to his college, the âUniversity of North Texasâ and volunteered and sang at a juvenile detention centre.
Career
Six years after his conversion, Lecrae Moore released the album âReal Talkâ (2004) through âReach Recordsâ, a label he had founded with his friend Ben Washer. It reached #29 spot on the âBillboard Gospel Albumâ chart after being re-released in 2005 by âCross Movement Recordsâ.
In 2005, he formed â116 Cliqueâ with other artists who had signed with âReach Recordsâ. The group owes its name to the Bible Verse âRomans 1:16â. They debuted with âThe Compilation Albumâ in the same year. They have since released three more albums, âThe Compilation Album: Chopped & Screwedâ (remix, 2006), â13 Lettersâ (2007), and âMan Upâ (2011), and one EP, âAmpedâ (2007).
He was nominated for a âStellar Awardâ for the âRap/Hip-Hop/Gospel CD of the Yearâ for his second solo album âAfter the Music Stopsâ (2006). In 2008, he put out his third studio album âRebelâ.
In his fourth studio album, âRehabâ (2010), Lecrae talks about freedom from inhibiting addictions and habits. Both Lecrae and his album received accolades in the 2010 âRapzilla.com staff picksâ, being hailed as the âArtist of the Yearâ and the âAlbum of the Yearâ, respectively.
His fifth studio album, âRehab: The Overdoseâ (2011) was a direct follow-up to âRehabâ, both being highly conceptual works. While âRehabâ was about the victory over addiction, âRehab: The Overdoseâ focused on attaining "grace, love, peace and hope" in Jesus. He won his first two Doves because of this album, one for the âRap/Hip Hop Album of the Yearâ and the other for the âRap/Hip Hop Recorded Song of the Yearâ for the track, âHallelujahâ.
âGravityâ, released on September 4, 2012, was his sixth studio album and had 15 songs with a total runtime of 57 minutes. It peaked on the âRap Albumsâ, âChristian Albumsâ, âGospel Albumsâ, and âIndependent Albumsâ charts.
Lecrae released his first mixtape âChurch Clothesâ on May 10, 2012, through digital download for free. It was followed by âChurch Clothes 2â (November 7, 2013), and âChurch Clothes 3â (January 15, 2016). He has also released two Extended Plays till date, the EP version of âChurch Clothesâ, and âGravity: The Remix EPâ, both released in 2012.
He has collaborated with the likes of Trip Lee, Tedashii, Canon, Mali Music, and Ty Dolla Sign. âColumbia Recordsâ signed him in May 2016, in a contract between them and his label. His most recent work, a track named âHammer Timeâ, which is a collaborative effort with 1k Phew, was released on June 23, 2017.
On May 3, 2016, he published his memoir titled âUnashamedâ through âBroadman & Holman Publishersâ. It debuted at #19 spot on the âNew York Times Best Sellersâ list.
Philanthropic Works
In 2011, Lecrae, through â116 Cliqueâ and the âReachLife Ministriesâ, instigated the campaign âMan Upâ, focused on providing guidance to young urban males on fatherhood and Biblical manhood. In March 2015, ReachLife was deactivated and â116 Cliqueâ shifted its attention to contribute to âPeace Preparatory Academyâ, a Christian school in Atlanta.
In May 2013, he worked alongside several other celebrities on a media initiative named âThis is Fatherhoodâ. Jay Z, Barack Obama, Joshua DuBois, Lecrae himself, and others have appeared in the initiativeâs promotional public service announcement videos.
Major Works
In a career marked by successful artistic ventures and awards, Lecraeâs greatest musical achievement is unarguably his seventh and the latest studio album âAnomalyâ, released on September 9, 2014. It was the first album in history to debut at #1 on both âBillboard 200â and âTop Gospel Albumsâ charts. It was also certified Gold by the RIAA.
Awards & Achievements
Lecrae Moore received a Grammy in 2013 for the âBest Gospel Albumâ for his sixth studio album âGravityâ. He won his second Grammy in 2015 for the âBest Contemporary Christian Music Performance/Songâ for the track âMessengersâ which also featured the Christian pop band âFor King & Countryâ.
He was named the best gospel artist at the â2015 BET Awardsâ. In 2017, he was the recipient of the âBET Best Gospel/ Inspirational Awardâ for the song âCanât Stop Me Now (Destination)â.
On March 14, 2016, he was conferred with an honorary doctorate from âCanada Christian Collegeâ.
Personal Life & Legacy
Lecrae Moore met his wife Darragh at a Bible study when they were both teenagers. They have three children together, two sons and a daughter. The family resides in Atlanta, Georgia.
In 2002, he was informed by his then girlfriend that she was pregnant with his child. The couple had an abortion, a decision which he has regretted since. The incident was the subject of the song âGood, Bad, Uglyâ from âAnomalyâ.
Trivia
Lecrae portrayed the character Dr. Darnall Malmquist in the 2014 independent film âBelieve Meâ.
Our God Listens
You have been invited to speak to the God of the universe, the Almighty. Not just the mightiest, but the all-mighty. All power is his, and under his control. And he is the one who made you, and keeps you in existence. This God, the one God â almighty, creator, rescuer â speaks to us to reveal himself, that we might genuinely know him, but he doesnât only speak. In one of the great wonders in all the world and history, this God listens. First he speaks, and bids us respond. Then he pauses. He stoops. He bends his ear toward his people. And he hears us in this marvel we so often take for granted, and so flippantly call prayer. What Comes Before Prayer The wonder of prayer might lead us to rush past a critical reality before we start âdialing upâ the God of heaven. There is an order to his speaking and listening, and to ours. He is God; we are not. Mark it well every day, and forever. He speaks first, then listens. We first listen, then speak. âHe is God; we are not. Mark it well every day, and forever. He speaks first, then listens. We first listen, then speak.â Prayer is not a conversation we start. Rather, God takes the initiative. First, he has spoken. He has revealed himself to us in his world, and in his word, and in the Word. And through his word, illumined by his Spirit, he continues to speak. âSee that you do not refuse him who is speakingâ (Hebrews 12:25). His word is not dead and gone but âliving and active, sharper than any two-edged sword, piercing to the division of soul and of spirit, of joints and of marrow, and discerning the thoughts and intentions of the heartâ (Hebrews 4:12). And in his word, and by his Word, he extends to us this stunning offer: to have his ear. Golden Scepter When Esther learned of Hamanâs plot to destroy the Jews, a great barrier stood before her. Mordecai directed her âto go to the king to beg his favor and plead with him on behalf of her peopleâ (Esther 4:8). Easier said than done. Esther knew these were life-and-death stakes, not just for the Jews but for her: âIf any man or woman goes to the king inside the inner court without being called, there is but one law â to be put to death, except the one to whom the king holds out the golden scepter so that he may live.â And she knew the threat that lay before her: âBut as for me, I have not been called to come in to the king these thirty daysâ (Esther 4:11). Yet in the end, in faith and courage, she resolved, âI will go to the king, though it is against the law, and if I perish, I perishâ (Esther 4:16). One does not simply saunter into the presence of a great king âwithout being called.â And all the more with God Almighty. Not simply because itâs a great risk, as with an earthly king, but with God itâs not even physically possible. He is no man on earth, that one might slip past the palace guards and approach him. He is utterly unapproachable â âwithout being called.â Yet in Christ, the throne of heaven has taken the initiative, and now holds out the golden scepter. Why We Can Come Near The two great bookends (4:14â16; 10:19â25) of the heart of the epistle to the Hebrews (chapters 5â10) make clear why we can draw near and how. Hebrews is set against the backdrop of Godâs first covenant with his people, through Moses. What Exodus, Leviticus, and Numbers say about âdrawing nearâ or âcoming nearâ to God is sobering. For one, the tabernacle, and the whole system of worship given at Mount Sinai, taught the people of their distance from God, with barriers between them, because of their sin. The people must stay back, lest Godâs righteous anger break out against their sin (Exodus 19:22, 24). First, Moses alone is permitted to come near (Exodus 24:2), and then Mosesâs brother, Aaron, and his sons, serving as priests, may âcome nearâ (Exodus 28:43; 30:20). No outsider may come near (Numbers 1:51; 3:10), nor any priest with a blemish (Leviticus 21:18, 21). Only the ordained priests may âdraw near to the altarâ to make atonement for themselves and for the people (Leviticus 9:7) â and only in the way God has instructed, as memorably taught in the horrors of Nadab and Abihu (Leviticus 10) and Korahâs rebellion (Numbers 16; also 17:13; 18:3â4, 7, 22). âIt is almost too good to be true â almost â that we have access to God.â But now, in Christ, âwe have a great high priest who has passed through the heavens, Jesus, the Son of Godâ (Hebrews 4:14). In him, âwe have a great priest over the house of God,â a priest who is ours by faith, and so we âenter the holy places by the blood of Jesus, by the new and living way that he opened for us through the curtain, that is, through his fleshâ (Hebrews 10:19â21). Not only does Christ enter Godâs presence on our behalf, but he welcomes us in his wake. He is our pioneer, who blazes our trail. We now may âdraw nearâ to God, âcome nearâ to heavenâs throne of grace, because of Christâs achievements for us, in his life and death and resurrection. How We Can Come Near Then, to add wonder to wonder, we not only draw near to God himself in Christ, but we are invited, indeed expected, to do so with confidence â with boldness and full assurance. Since we have such a high priest as Christ, âlet us then with confidence draw near to the throne of grace, that we may receive mercy and find grace to help in time of needâ (Hebrews 4:16). In him, âwe have confidence to enter the holy places by the blood of Jesusâ (Hebrews 10:19). Not by our own value, status, or achievements, but his. We âdraw near with a true heart in full assurance of faithâ (Hebrews 10:22), a faith looking outside ourselves to ask not âAm I worthy?â to approach Godâs throne, but âIs Jesus worthy?â Wait No Longer It is almost too good to be true â almost â that we have access to God (Ephesians 2:18) and âaccess with confidenceâ at that (Ephesians 3:12). In Christ, the King of the universe holds out the golden scepter. The question is no longer whether we can come, but will we, and how often? We have access. God expects us to take hold on his Son by faith, and approach his throne with confidence. Our God listens. He hears our prayers. What are you waiting for? Article by David Mathis