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Marketing Made Simple Marketing Made Simple

Marketing Made Simple Order Printed Copy

  • Author: Donald Miller
  • Size: 5.56MB | 186 pages
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Inspiring, I was much impacted.

- fairuj fahmida (3 months ago)

Inspiring, I was much impacted.

- fairuj fahmida (3 months ago)

Inspiring, I was much impacted.

- fairuj fahmida (3 months ago)

About the Book


"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.

C.T. Studd

C.T. Studd “If Jesus Christ be God and died for me, then no sacrifice can be too great for me to make for Him.” - C.T. Studd Charles Thomas Studd ("C.T. Studd") was born in England in 1860, the son of wealthy Edward Studd, who had made a fortune in India. Charles Studd liked sports just like most young men. He had a passion for cricket because it was the most popular sport in England at the time. His older brother Kynaston Studd, was a member of the Cambridge cricket team and well known. C.T., however, wasn't a great athlete but determined to master the sport. He would practice for hours, using a mirror to help him adjust his swing. He kept away from any harmful habits that may diminish his cricket ability. Soon he began to master the sport and became the captain of his high school cricket team. In 1879, when Studd entered Trinity College of Cambridge University, his popularity as a cricket star took off. He became what others have referred to as "the Michael Jordan of cricket," a household name throughout Great Britain. He soon became the captain of the Cambridge cricket team, an idol to students and legend in his time. and he had a particular passion for cricket, the most popular sport in England at the time. Studd was claimed then, and today as the greatest player to have ever played the game. But that is just a footnote compared to what has really marked C.T. Studd's life in history. C.T. was saved in 1878 at the age of 18 by the confrontation of a pastor, who really questioned him as to his personal relationship with Christ. Both his brothers gave their lives to Christ the same day that he did. His passion for Christ diminished as his cricket career grew in college and soon he was hardened to spiritual things. However, in November 1883, his younger brother George got very sick and was dying. As C.T. watched in horror and grief at the suffering of his brother, he reflected, "Now what is all the popularity of the world to George? What is all the fame and flattering? What is it worth to possess the riches of the world, when a man comes to face Eternity?" With a surprising turn, God miraculously healed George and C.T. was so dramatically changed through the event that he consecrated himself to the Lord's work. The things of this world were not worthy of his life, Studd would begin to invest himself in the eternal. C.T. was part of a small group of Christian men at Cambridge, mostly athletes, who were beginning to devote themselves to prayer and the evangelization of the world. Starting at their campus they began sharing their faith openly and telling all of the salvation found in Jesus Christ. Many were being won because of Studd's influence among other collegians. During this time, an influential missionary Hudson Taylor began to challenge the students of England to join him in reaching the millions of lost in China. His high calling and deep passion for China, captured the hearts of these young men at Cambridge, and there was discussion of joining Hudson's mission agency and pioneering to the unreached parts of China with the gospel. Despite a promising career in cricket and the life of comfort he had grown up in C.T. determined to follow God's heart for the world and join Him in reaching China. Studd's decision to go to China influenced the other seven men at Cambridge to live for God's glory and devote themselves to China also. From the rowing team at Trinity, Stanley Smith, Montague Beauchamp, and William Cassels joined. Two students, Dixon Hoste and Arthur Polhill-Turner, were officers who also left a promising career in the military to join Studd. And from C.T. Studd's own cricket team came Cecil Polhill-Turner. Studd faces opposition as well. His father, Edward passed away, causing the family to pressure C.T. not to leave his widowed mother at such a time. His older brother tried to talk him out of going and C.T. simply quoted Micah 7:6, "a man's enemies are the men of his own house." Before going to China, Hudson organized a tour of the college campuses in England, allowing the "Cambridge Seven," as they came to be known, to share their testimonies, and challenge students to consecrate their lives to the glory of God. Through these months traveling and speaking, God drew people to faith in Christ and awakened the church to His global cause. In the last meeting of the tour, C.T. Studd urged students saying, "Are you living for the day or are you living for life eternal? Are you going to care for the opinion of men here, or for the opinion of God? The opinion of men won't avail us much when we get before the judgment throne. But the opinion of God will. Had we not, then, better take His word and implicitly obey it?" Authenticity marked the power of the message of these seven that were on their way to the unreached. C.T. Studd admitted, "Had I cared for the comments of people, I should never have been a missionary." After calling students to obey the Great Commission, the Cambridge Seven, left for China, arriving in Shanghai on March 18, 1885. C.T. Studd had inherited a fortune from the death of his father Edward but gave most of it away, keeping only £3400 pounds. Keeping that only until his wife, Priscilla Livingstone Stewart said, "Charlie, what did the Lord tell the rich young man to do?" "Sell all." "Well then, we will start clear with the Lord at our wedding." And they gave the rest away to missions work. Studd would return to England and America occasionally because of ill health and challenge students to give their lives to the Great Commission. During the beginnings of the Student Volunteer Movement, in 1896 -1897, his brother J.E.K. Studd spoke at Cornell University, having a deep impact on the future point man for the SVM, John R. Mott. Mott walked in late for the meeting and heard J.K. Studd quote, "Young man, are you seeking great things for yourself? Seek them not! Seek first the Kingdom of God!" Mott gathered the courage to meet with him the next day and later said that the meeting with Studd was the "decisive hour of his life". Mott went on to become one of the greatest missions mobilizers in world history. C.T. Studd's work impacted China, India and Africa. Upon the last days of his life he reflected in his life's work saying, "As I believe I am now nearing my departure from this world, I have but a few things to rejoice in; they are these: That God called me to China and I went in spite of utmost opposition from all my loved ones. That I joyfully acted as Christ told that rich young man to act. That I deliberately at the call of God, when alone on the Bibby liner in 1910, gave up my life for this work, which was to be henceforth not for the Sudan only, but for the whole unevangelized World. My only joys therefore are that when God has given me a work to do, I have not refused it." One night in July,1931, C.T. Studd went to be with His Lord. The last word he spoke was "Hallelujah"! By Claude Hickman

Meeting Christ in Aslan

Over the next five years, the seven installments of C.S. Lewis’s The Chronicles of Narniaseries will turn seventy. Generations of children have found delight in stepping through the wardrobe door to this mythical world, filled with magic, meaning, and a whole cast of fantastic characters. Still, in the end, the appeal of The Chronicles comes back to a single character. Aslan, the Great Lion, who calls the children into Narnia, plays the central role in each adventure. It’s not exactly correct to call Aslan an “allegory” of Jesus. Lewis might prefer that we instead think of Aslan as Christ transposed into a Narnian key, a Creator and Lord fit for a world primarily inhabited by talking animals. Throughout The Chronicles, Aslan often emphasizes that he really is a lion and not an illusion or symbol. “Touch me,” he tells one character in “The Horse and His Boy”. “Smell me. Here are my paws, here is my tail, these are my whiskers. I am a true Beast.” True to Lewis’s genius and his love of myth, Aslan’s purpose in calling children from our world into Narnia is the same as Lewis’s purpose in writing The Chronicles. Through the Great Lion, Lewis gives us a glimpse of the character of the Savior and King he called “myth become fact,” and whom Scripture calls “the Lion of Judah.” Two moments in the Narnia series are particular favorites of my colleague Shane Morris, and illustrate Aslan’s mission with particular clarity. One takes place during the third Chronicle (the fifth in publication order), “The Horse and His Boy.” Shasta, the main character, has ridden through the night and is lost in the mountains. Having grown up in a foreign country and just returned to Narnia, he doesn’t realize he is royalty. After running and riding for his life for so long, he’s tired and discouraged, and concludes that he must be the unluckiest boy alive. Suddenly, a great Voice confronts him out of the darkness, and asks to know his sorrows. A very frightened Shasta, not knowing what else to do, relays how he and his companions fled from their captors across the desert, how fear and danger have stalked them at every turn, and how he’s been threatened by at least four lions. “There was only one lion,” replies the Voice. “But he was swift of foot.” Aslan reveals that he was the lion, and that his intervention at these crucial moments saved the boy’s life, as well as the lives of his fellow travelers and his native kingdom. What Shasta saw as bad luck was Aslan’s providential paw guiding him through danger toward his rightful throne, and even introducing him to his future wife. The second scene takes place at the end of “The Voyage of the Dawn Treader.” Lucy, Edmund, and Eustace have just come to the edge of the world after months at sea. The rest of the characters have gone home or paddled into Aslan’s Country, and the three children are left alone. They encounter Aslan on a grassy shore, who’s taken the form of a lamb and invites them to breakfast. There, he tells the children that it’s time for them to go home and, for Edmund and Lucy, there will be no returning to Narnia. They don’t take the news well. “It isn’t Narnia, you know,” cries Lucy. “It’s you. We shan’t meet you there. And how are we to live, never meeting you?” “But you shall meet me, dear one,” Aslan replies. “But there I have another name. You must learn to know me by that name. This was the very reason why you were brought to Narnia, that by knowing me here for a little, you may know me better there.” Like Jesus revealing Himself to His disciples at the breaking of bread, here Lewis has Aslan shed the disguise to allow readers to fully recognize him. When Aslan reveals his role in Shasta’s story, it brings to mind how Jesus, on the road to Emmaus, revealed to His disciples everything concerning Himself in the Law and Prophets. It’s no wonder that, like those disciples, many who have met Aslan in The Chronicles of Narnia have also felt their hearts burning within them. Seventy years on, C.S. Lewis’s stories deserve every bit of their status as classics, filled as they are with spiritual treasures for young and old alike. But the lion’s share of the credit goes to Aslan. In him we meet a character too good to be just a story. And, like Lucy, we long to know his true name—not in spite of the mane and tail, but because of them. Publication date: October 20, 2021 John Stonestreet

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