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About the Book
"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.
Oral Roberts
Granville Oral Roberts was born January 24, 1918 in Pontotoc County, near Ada, in Oklahoma. His parents were deeply religious. His father was a farmer who also preached the gospel and established Pentecostal Holiness churches. His mother regularly prayed for the sick and led people to Christ. While she was still pregnant, Robert's mother committed Oral to God's service. Even though Oral had a very strong stutter his mother would tell him that one day God would heal his tongue and he would speak to multitudes.
The Roberts family was desperately poor. When Roberts was 16 he moved away from home, hoping for a better life. He rejected God and his upbringing. He started living a wild life and his health collapsed. Roberts had contracted tuberculosis. He returned home and eventually dropped to 120 pounds. He was a walking skeleton. God spoke to his older sister, Jewel, and told her that He was going to heal Oral. During this same time Oral turned his heart back to God and gave his life to Christ. A traveling healing evangelist named George Moncey came to Ada and held meetings in a tent. Oral's elder brother was touched when he saw friends of his healed in the meeting. He decided that he should get Oral and bring him to be healed. On the way to the meeting God spoke to Oral and said "Son, I'm going to heal you and you are to take my healing power to your generation. You are to build me a University and build it on My authority and the Holy Spirit." Once at the meeting Oral waited until the very end. He was too sick to get up and receive prayer, and so had to wait for Moncey to come to him. At 11:00 at night his parents lifted him so he could stand. When Moncey prayed for him the power of God hit him and he was instantly healed. Not only that but every bit of his stutter was gone!
After Roberts was healed he began to travel the evangelistic circuit. He met and married Evelyn Lutman, a school teacher from the same Holiness Pentecostal background as Roberts. They had their first child Rebecca and then the entire family began traveling as ministers. In 1942 they left the evangelistic field for a while and Roberts became a pastor. He also returned to college to further his education. While a pastor he prayed for a church member whose foot was crushed. The foot was instantly healed. God continued to speak to Roberts about his call to the multitudes. God called him to an unusual fast. Roberts was to read the four gospels and the book of Acts three times consecutively, while on his knees, for thirty days. God began to reveal Jesus as the healer in a new way. God also began to give Roberts dreams where he would see people's needs as God saw them. God called him to hold a healing meeting in his town. A woman was dramatically healed, several people were saved and Roberts' ministry changed overnight.
Roberts resigned his church in 1947 and began an itinerant ministry. Notable healings began to occur. One man tried to shoot Roberts. God used the story to bring him media attention, which expanded his ministry very quickly. Roberts felt called to purchase a tent and take his evangelistic ministry to larger cities. His first tent held 3,000 but he quickly exchanged it for a tent that held 12,000. In July 1948 The Oral Roberts Evangelistic Association was established. Oral began traveling continuously throughout the United States. Like many of his Pentecostal brethren Roberts held inter-racial meetings. This brought him a lot of negative attention from groups who didn't like his stand. He even received death threats for not holding segregated meetings. In 1956 Roberts was invited to Australia. He held meetings in Sydney and Melbourne. In Melbourne there were outright physical attacks and destructive gangs. He was literally driven out of the city for praying for the sick. Often when people discuss the healing revival of the 1950s Oral Roberts and William Branham are listed as the most widely recognized leaders of the movement. Others came along side and many emulated them, but they were the most widely recognized personalities.
Roberts was a man who understood and used the media for his benefit. Roberts began publishing a magazine almost immediately upon starting his ministry. He grasped the power of radio and television. In 1954 Roberts began filming his crusades. He began playing his sermons on radio and then airing the crusade tapes during evening television prime time. Unfortunately there is some evidence that healing meetings were scripted ahead of time, and not all healings were genuine. People began writing to the Ministry headquarters by the thousands. They were accepting Christ as their savior after seeing a person healed on TV. By 1957 the ministry was receiving 1,000 letters a day and he was getting thousands of phone calls. He established a round the clock prayer team to answer calls and pray for people who contacted the ministry. In 1957 Roberts claimed 1,000,000 salvations. Between 1947 and 1968 Roberts conducted over 300 major Crusades. Money was flowing into the organization at an unprecedented rate.
In the late 1950s the healing movement was waning and ministries were under attack for their lack of financial accountability. Roberts began to move on the vision God gave him to build a University. It was chartered in 1963 and became open to students in 1965. Roberts was having a significant national impact in the late 1950s and early 1960s. For several years his named appeared in the Top 100 list of the nation's most respected people. Although Roberts continued to hold healing meetings his focus shifted to the University and the television programs.
The 1970s and 80s brought many crises to the Roberts family. Their daughter Rebecca and son-in-law Marshall were killed in a plane crash. Their son Ronnie struggled with depression after serving in Vietnam and also declaring himself gay. He grew despondent after losing his job and committed suicide. Richard Roberts got a divorce. After Richard remarried he and his wife lost a new born son within two days. Roberts began teaching a doctrine of "seed faith" where he claimed that if you gave to his ministry then God would pay you back in multiplied ways. The television ministry received heavy criticism for the constant requests for money. The Roberts were living an extravagance lifestyle while many of their supporters were not wealthy. Financial questions were raised in how Roberts used University endowment funds to purchase personal homes and cars.
In 1977 Roberts had a vision to build a hospital where people not only received care but received healing prayer. It was to be called City of Faith. Roberts put his heart and soul into the project, believing that God would build it as He had the University. The hospital struggled along and Roberts called his followers to give to the project, believing he had a vision from God to raise the money. Roberts even claimed twice that if money didn't come in that Jesus would "take him home." The hospital was built, but never succeeded financially, and finally closed in 1989. Financial giving was plummeting for both the Oral Roberts Evangelistic Association and Oral Roberts University.
Roberts retired in 1993, at the age of 75. Roberts, with his wife Evelyn, moved to California to live near the coast. Evelyn died in May 2005. Although Roberts influence waned after the problems of the 1970s and 1980s, he was still recognized for his pioneering work on the "sawdust trail", television evangelism, and building a Christian University. He often appeared on religious broadcasting networks as a recognized leader in the healing movement of the last half century. He died December 15, 2009 at the age of 91.
Oral Roberts' legacy is a mixed one. Roberts brought the truth of God's healing to the public in a way that few others accomplished in his lifetime. His financial and personal issues and increasingly extravagant claims eventually brought his ministry into disrepute. The University he established continued to have financial crises under the leadership of his son Richard Roberts. It was only after Richard stepped down in 2009 and new leadership took over the University that it stabilized financially. The University is no longer connected to the Oral Roberts Evangelistic Association.
Time Alone for God
“All of humanity’s problems stem from man’s inability to sit quietly in a room alone.” —Blaise Pascal (1623–1662) It’s a sweeping claim, but it might just be the kind of overstatement we need today to be awakened from our relentless stream of distractions and diversions. How hauntingly true might it be, that we are unable to sit quietly? Four hundred years after Pascal, life may be as hurried and anxious as it has ever been. The competition for our attention is ruthless. We not only hear one distracting Siren call after another, but an endless cacophony of voices barrages us all at once. And yet, long before Pascal, Jesus himself modeled for us the very kind of habits and rhythms of life we need in any age. Even as God in human flesh, he prioritized time alone with his Father. Imagine what “good” he might otherwise have done with all those hours. But he chose again and again, in perfect wisdom and love, to give his first and best moments to seeking his Father’s face. And if Jesus, even Jesus, carved out such space in the demands of his human life, shouldn’t we all the more? “How many of us have the presence of mind, and heart, to discern and prioritize prayer as Jesus did?” We may have but glimpses of Jesus’s habits and personal spiritual practices in the Gospels, but what we do have is by no accident, and it is not scant. We know exactly what God means for us to know, in just the right detail — and we have far more about Jesus’s personal spiritual rhythms than we do about anyone else in Scripture. And the picture we have of Christ’s habits is not one that is foreign to our world and lives and experience. Rather, we find timeless and transcultural postures that can be replicated, and easily applied, by any follower of Jesus, anywhere in the world, at any time in history. Retreat and Reenter For two thousand years, the teachings of Christ have called his people into rhythms of retreating from the world and entering into it. The healthy Christian life is neither wholly solitary nor wholly communal. We withdraw, like Jesus, to “a desolate place” to commune with God (Mark 1:35), and then return to the bustle of daily tasks and the needs of others. We carve out a season for spiritual respite, in some momentarily sacred space, to feed our souls, enjoying God there in the stillness. Then we enter back in, as light and bread, to a hungry, harassed, and helpless world (Matthew 9:36). Quiet Times Without a Bible Before rehearsing Jesus’s patterns in retreating for prayer and then reentering for ministry, we should observe the place of Scripture in his life. Jesus did not have his own personal material copy of the Bible, like almost all of us do today. He heard what was read aloud in the synagogue, and what his mother sang, and he rehearsed what he had put to memory. And yet throughout his recorded ministry, we see evidence of a man utterly captivated by what is written in the text of Scripture. And like Christ, we will do well to make God’s own words, in the Bible, to be the leading edge of our own seeking to draw near to him. At the very outset of his public ministry, Jesus retreated to the wilderness, and there, in the culminating temptations before the devil himself, he leaned on what is written (Matthew 4:4, 6–7, 10; Luke 4:4, 8, 10). Then returning from the wilderness, to his hometown of Nazareth, he stood up to read, took the scroll of Isaiah (61:1–2), and announced, “Today this Scripture has been fulfilled in your hearing” (Luke 4:21). Jesus identified John the Baptist as “he of whom it is written” (Matthew 11:10; Luke 7:27), and he cleared the temple of moneychangers on the grounds of what is written in Isaiah 56:7 (Matthew 21:13; Mark 11:17; Luke 19:46). He rebuked the proud by quoting Scripture (Mark 7:6; Luke 20:17). At every step of the way to Calvary, over and over again, he knew everything would happen “as it is written” (see especially the Gospel of John, 6:31, 45; 8:17; 10:34; 12:14, 16; 15:25). “The Son of Man goes as it is written of him” (Mark 14:21), he said. “See, we are going up to Jerusalem, and everything that is written about the Son of Man by the prophets will be accomplished” (Luke 18:31). “Solitude is an opportunity to open up our lives and souls to him for whom we were made.” Even though Jesus didn’t have his own Bible to page through in his quiet times, let there be no confusion about the central place of God’s written word in his life. He lived by what was written. What an amazing opportunity we now have today, with Old and New Testaments in paper and ink (and with us, everywhere we go, on our phones), to daily give ourselves to the word of God. How Often He Withdrew For Christ, “the wilderness” or “desolate place” often became his momentarily sacred space. He regularly escaped the noise and frenzy of society to be alone with his Father, where he could give him his full attention. After “his fame spread everywhere” (Mark 1:28), and “the whole city was gathered together at the door” (Mark 1:33), Jesus took a remarkable step. He slipped away the following morning to restore his soul in “secret converse” with his Father: Rising very early in the morning, while it was still dark, he departed and went out to a desolate place, and there he prayed. (Mark 1:35) What a ministry opportunity he left behind, some might say. Surely some of us would have skipped or shortened our private disciplines to rush and bless the swelling masses. To be sure, other times would come (as we’ll see) when Jesus would delay his personal habits to meet immediate needs. But how many of us, in such a situation, would have the presence of mind, and heart, to discern and prioritize prayer as Jesus did? Luke also makes it unmistakable that this pattern of retreat and reentry was part of the ongoing dynamic of Christ’s human life. Jesus “departed and went into a desolate place” (Luke 4:42) — not just once but regularly. “He would withdraw to desolate places and pray” (Luke 5:16). So also Matthew. After the death of John the Baptist, Jesus “withdrew from there in a boat to a desolate place by himself” (Matthew 14:13). But even then, the crowds pursued him. He didn’t despise them (here he puts his desire to retreat on hold) but had compassion on them and healed their sick (Matthew 14:14). Then after feeding them, five thousand strong, he withdrew again to a quiet place. “After he had dismissed the crowds, he went up on the mountain by himself to pray” (Matthew 14:23). Praying, Fasting, Teaching What was written animated his life, and when he withdrew, he went to speak to his Father in prayer. At times, he went away by himself, to be alone (Matthew 14:23; Mark 6:46–47; John 6:15). “He went out to the mountain to pray, and all night he continued in prayer to God” (Luke 6:12). His disciples saw him leave to pray, and later return. He also prayed with others. The disciples saw him model prayer at his baptism (Luke 3:21), and as he laid his hands on the children (Matthew 19:13), and when he drove out demons (Mark 9:29). He prayed with his men, and even when he prayed alone, his men might be nearby: “Now it happened that as he was praying alone, the disciples were with him” (Luke 9:18; also 11:1). He took Peter, John, and James “and went up on the mountain to pray” (Luke 9:28). On the night before he died, he said to Peter, “I have prayed for you that your faith may not fail” (Luke 22:32). All of John 17 is his prayer for his disciples, in their hearing. Then they went out from that upper room and saw him pray over and over in the garden (Matthew 26:36, 39, 42, 44). He not only modeled prayer, but instructed them in how to pray. “Pray then like this . . .” (Matthew 6:9–13). “Christ himself modeled for us the very kind of habits and rhythms of life we need in any age.” And he not only assumed they would pray (Matthew 21:22; Mark 11:24–25; Luke 11:2) but commanded it (Matthew 24:20; 26:41; Mark 13:18; 14:38; Luke 21:36; 22:40, 46). “Pray for those who persecute you” (Matthew 5:44). “Pray for those who abuse you” (Luke 6:28). “Pray earnestly to the Lord of the harvest” (Matthew 9:38; Luke 10:2). Pray without show and without posturing (Matthew 6:5–7). He warned against those who “for a pretense make long prayers” (Mark 12:40; Luke 20:47). “He told them a parable to the effect that they ought always to pray and not lose heart” (Luke 18:1). And to accompany prayer, he not only modeled fasting (Matthew 4:2), but assumed his men would fast as well (“when you fast,” not if, Matthew 6:16–18), and even promised they would (“then they will fast,” Matthew 9:15; Mark 2:20; Luke 5:35). Come Away with Me Jesus didn’t only retreat to be alone with God. He also taught his disciples to do the same (Mark 3:7; Luke 9:10). In Mark 6:31–32, he invites his men to join him, saying, “Come away by yourselves to a desolate place and rest a while.” Mark explains, “For many were coming and going, and they had no leisure even to eat. And they went away in the boat to a desolate place by themselves.” So also, in the Gospel of John, Jesus, as his fame spread, retreated from more populated settings to invest in his men in more desolate, less distracting places (John 11:54). In his timeless Sermon on the Mount, Jesus taught all his hearers, including us today, not only to give without show (Matthew 6:3–4), and fast without publicity (Matthew 6:17–18), but also to find our private place to seek our Father’s face: “When you pray, go into your room and shut the door and pray to your Father who is in secret. And your Father who sees in secret will reward you” (Matthew 6:6). And how today might our Father reward us any better than with more of himself through his Son? Converse with God in the Quiet In it all — in receiving his Father’s voice in Scripture, and praying alone (and with company), and at times, when faced with particularly pressing concerns, adding the tool of fasting — Jesus sought communion with his Father. His habits were not demonstrations of will and sheer discipline. His acts of receiving the word, and responding in prayer, were not ends in themselves. In these blessed means, he pursued the end of knowing and enjoying his Father. And so do we today. We don’t retreat from life’s busyness and bustle as an end in itself. “To sit quietly in a room alone,” in Pascal’s words, is not an achievement but an instrument — an opportunity to open up our lives and souls to him for whom we were made. To know him and enjoy him. Article by David Mathis
