GIP Library icon

Marketing Made Simple Marketing Made Simple

Marketing Made Simple Order Printed Copy

  • Author: Donald Miller
  • Size: 5.56MB | 186 pages
  • |
Continue with
Google Twitter
LOG IN TO REVIEW
About the Book


"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.

Lecrae Moore

Lecrae Moore Lecrae Devaughn Moore, or simply Lecrae, is an American Christian rapper, songwriter, and record producer who performs both as a solo artist and as the leader of a group named ‘116 Clique’. He had a troubled beginning in life but all that changed after he found his faith at 19. Heavily influenced by 2Pac Shakur, and motivated by his new found faith, he ventured into a musical career. He and his friend Ben Washer set up their own independent record label ‘Reach Records’ and through it, he released his debut album ‘Real Talk’ in 2004. In the following years, he brought out six more studio albums, three mix tapes, and two EPs as a solo artist and three studio albums, one remix album, and one EP with his group. He has received six ‘GMA Dove Awards’, two Grammys, two ‘BET Awards’ and more. Lecrae is very active in the community and in 2005, he established ‘ReachLife Ministries’, the mission of which was to “bridge the gap between biblical truth and the urban context”. He is a vocal supporter of the preservation of responsibility and believes that fatherhood should be considered as a value to be installed among men in the United States. He has authored several op-ed articles on race relations in the modern-day America which were published by ‘Billboard’. Childhood & Early Life Lecrae Devaughn Moore was born on October 9, 1979, in Houston, Texas, USA. His father had always been absent from his life and later became a drug addict. He was raised by his poor but hardworking mother and grandmother. He attended services with them at their local church but the initial response to religion was indifferent at best. Growing up, he lived in San Diego, Denver, and Dallas. He suffered sexual molestation at the hands of a female baby sitter when he was eight, and according to Lecrae, it left a long-term negative impact on his views on sexuality. In a life full of abuse and violence, hip hop provided him with a refuge. Besides 2Pac who he admired for his rapping skills, he also looked up to his uncle who introduced him to a life of crime. He began doing drugs at 16 and soon started dealing as well. He kept a Bible with him that his grandmother had given him as a good luck charm. The turning point in his life came when he was arrested for drug possession. The officer let him go upon Lecrae’s promising that he would read and follow the Bible. He thus started visiting the church again. Upon an invitation from a friend, he also started attending Bible studies. He was once involved in an accident where he wrecked his car but he himself came out unscathed. This incident further strengthened his belief in Christ and he devoted his life fully to his faith. He returned to his college, the ‘University of North Texas’ and volunteered and sang at a juvenile detention centre. Career Six years after his conversion, Lecrae Moore released the album ‘Real Talk’ (2004) through ‘Reach Records’, a label he had founded with his friend Ben Washer. It reached #29 spot on the ‘Billboard Gospel Album’ chart after being re-released in 2005 by ‘Cross Movement Records’. In 2005, he formed ‘116 Clique’ with other artists who had signed with ‘Reach Records’. The group owes its name to the Bible Verse ‘Romans 1:16’. They debuted with ‘The Compilation Album’ in the same year. They have since released three more albums, ‘The Compilation Album: Chopped & Screwed’ (remix, 2006), ‘13 Letters’ (2007), and ‘Man Up’ (2011), and one EP, ‘Amped’ (2007). He was nominated for a ‘Stellar Award’ for the ‘Rap/Hip-Hop/Gospel CD of the Year’ for his second solo album ‘After the Music Stops’ (2006). In 2008, he put out his third studio album ‘Rebel’. In his fourth studio album, ‘Rehab’ (2010), Lecrae talks about freedom from inhibiting addictions and habits. Both Lecrae and his album received accolades in the 2010 ‘Rapzilla.com staff picks’, being hailed as the ‘Artist of the Year’ and the ‘Album of the Year’, respectively. His fifth studio album, ‘Rehab: The Overdose’ (2011) was a direct follow-up to ‘Rehab’, both being highly conceptual works. While ‘Rehab’ was about the victory over addiction, ‘Rehab: The Overdose’ focused on attaining "grace, love, peace and hope" in Jesus. He won his first two Doves because of this album, one for the ‘Rap/Hip Hop Album of the Year’ and the other for the ‘Rap/Hip Hop Recorded Song of the Year’ for the track, ‘Hallelujah’. ’Gravity’, released on September 4, 2012, was his sixth studio album and had 15 songs with a total runtime of 57 minutes. It peaked on the ‘Rap Albums’, ‘Christian Albums’, ‘Gospel Albums’, and ‘Independent Albums’ charts. Lecrae released his first mixtape ‘Church Clothes’ on May 10, 2012, through digital download for free. It was followed by ‘Church Clothes 2’ (November 7, 2013), and ‘Church Clothes 3’ (January 15, 2016). He has also released two Extended Plays till date, the EP version of ‘Church Clothes’, and ‘Gravity: The Remix EP’, both released in 2012. He has collaborated with the likes of Trip Lee, Tedashii, Canon, Mali Music, and Ty Dolla Sign. ‘Columbia Records’ signed him in May 2016, in a contract between them and his label. His most recent work, a track named ‘Hammer Time’, which is a collaborative effort with 1k Phew, was released on June 23, 2017. On May 3, 2016, he published his memoir titled ‘Unashamed’ through ‘Broadman & Holman Publishers’. It debuted at #19 spot on the ‘New York Times Best Sellers’ list. Philanthropic Works In 2011, Lecrae, through ‘116 Clique’ and the ‘ReachLife Ministries’, instigated the campaign ‘Man Up’, focused on providing guidance to young urban males on fatherhood and Biblical manhood. In March 2015, ReachLife was deactivated and ‘116 Clique’ shifted its attention to contribute to ‘Peace Preparatory Academy’, a Christian school in Atlanta. In May 2013, he worked alongside several other celebrities on a media initiative named ‘This is Fatherhood’. Jay Z, Barack Obama, Joshua DuBois, Lecrae himself, and others have appeared in the initiative’s promotional public service announcement videos. Major Works In a career marked by successful artistic ventures and awards, Lecrae’s greatest musical achievement is unarguably his seventh and the latest studio album ‘Anomaly’, released on September 9, 2014. It was the first album in history to debut at #1 on both ‘Billboard 200’ and ‘Top Gospel Albums’ charts. It was also certified Gold by the RIAA. Awards & Achievements Lecrae Moore received a Grammy in 2013 for the ‘Best Gospel Album’ for his sixth studio album ‘Gravity’. He won his second Grammy in 2015 for the ‘Best Contemporary Christian Music Performance/Song’ for the track ‘Messengers’ which also featured the Christian pop band ‘For King & Country’. He was named the best gospel artist at the ‘2015 BET Awards’. In 2017, he was the recipient of the ‘BET Best Gospel/ Inspirational Award’ for the song ‘Can’t Stop Me Now (Destination)’. On March 14, 2016, he was conferred with an honorary doctorate from ‘Canada Christian College’. Personal Life & Legacy Lecrae Moore met his wife Darragh at a Bible study when they were both teenagers. They have three children together, two sons and a daughter. The family resides in Atlanta, Georgia. In 2002, he was informed by his then girlfriend that she was pregnant with his child. The couple had an abortion, a decision which he has regretted since. The incident was the subject of the song ‘Good, Bad, Ugly’ from ‘Anomaly’. Trivia Lecrae portrayed the character Dr. Darnall Malmquist in the 2014 independent film ‘Believe Me’.

the friend we all need

“A friend loves at all times, and a brother is born for adversity” (Proverbs 17:17). What a joy it is to have a friend, one we can confide and trust in, receive help and encouragement from, one who knows and loves us just as we are. To have a friend walk beside us in the darkest times is a great blessing. But friendship, like all things in this fallen world, is broken. Because of sin, we have conflicts with others. We seek our own way. We hurt and betray one another. We know what it is like to have a friend fail us and let us down. We’ve probably had friends betray our confidences with others. Perhaps we’ve even had friends turn their backs and reject us. Certainly we know what it’s like when close friends from the past fade farther away through time and distance. Some of us may know the heartache of losing a friend through death. As a result, it can be easy to grow cynical about friendship. We can be distrusting and cautious. We might find relationships online or through social media to be more appealing than flesh and blood friendships. We may keep the relationships we do have at a distance, never trusting enough to share what’s really going on in our heart. And some may give up on friendship altogether, preferring to handle life on our own. Yes, friendship is hard and sometimes even hurtful. But Jesus came to redeem and restore all things, including our relationships with one another. Our Perfect Friend There’s an old hymn titled that says, Jesus! What a Friend for sinners! Jesus! Lover of my soul; Friends may fail me, foes assail me, He, my Savior, makes me whole. Charles Spurgeon once said, “Oh! To be able to say ‘Christ is my friend,’ is one of the sweetest things in the world.” While Jesus was mocked for being a friend of sinners (Luke 7:34), those who have been rescued from sin through Jesus’s sacrifice on the cross know the sweet taste of singing the words, “Jesus! What a friend for sinners!” Though our earthly friends may fail us and earthly foes assail us, Jesus stands by us, our perfect friend. His love for us is unconditional; it’s not based on who we are and what we’ve done. His love is not fickle or temporary. He doesn’t make promises and then fail to keep them. He won’t turn on us and reject us. Jesus’s love for us is eternal, extending all the way back in eternity past, before time even began (Ephesians 1:4–5). And nothing can separate us from his love (Romans 8:38–39). Even now, he is at work for us, interceding before the Father on our behalf: “Consequently, he is able to save to the uttermost those who draw near to God through him, since he always lives to make intercession for them” (Hebrews 7:25). As our friend, Jesus not only wants the best for us, but he knows what is best for us and ensures that only the best ever happens to us. He works out all the details of our life for our good and his glory. He comforts us, guides us, hears our every cry, knows what we need even before we do, and works in us at all times, transforming us into his own righteous image. He is the friend we never had, the friend we never deserved, the one friend we all need — our perfect friend. Our First Friend The friendships we have with other believers are rooted in our friendship with Christ. They blossom and bear fruit out of our relationship with him. In fact, our friendship with Jesus creates and shapes our friendships with others. Jesus describes himself as the vine and us as the branches, “Abide in me, and I in you. As the branch cannot bear fruit by itself, unless it abides in the vine, neither can you, unless you abide in me. I am the vine; you are the branches. Whoever abides in me and I in him, he it is that bears much fruit, for apart from me you can do nothing.” (John 15:4–5) Through faith in what Jesus did for us in his perfect life, sacrificial death, and triumphant resurrection, we are united to him. Through this union, we receive all the benefits of what he has done for us — justification, adoption, sanctification, glorification, and more. Just as a branch receives its life and sustenance from the vine, we too receive our spiritual life and health through our union with Christ. We grow and bear fruit from what he provides. One Friendship Shapes Every Friendship Every other friendship a Christian makes or maintains stems from this friendship. When we are adopted by the Father through Jesus, we are united to every other believer; they are our brothers and sisters in the Lord. Believers past, present, and even those yet to be born are our siblings in Christ. We are united to them just as the parts of a human body are connected to one another. In fact, we are so tightly woven together that when one part of the body hurts, we all hurt (1 Corinthians 12:26). We can only love one another because God loved us first (1 John 4:19). Biblical friendship begins with Christ and extends outward, not the other way around. His love flows into us, and out of that love, we love others. As we abide in him, we are fueled to love and serve our brothers and sisters. We receive the nourishment we need from Christ, and then share that spiritual nourishment with others. And because they are drinking from the same vine, they do the same for us. We all come to faith the same way, by grace through faith. Not one of us has it all together; we all rely upon the grace and favor of God. Because we know the mercy and forgiveness of Jesus, we can be patient and forbearing with one another (Ephesians 4:32). Jesus’s constant grace toward us when we sin and fail him enables us to forgive others when they fail or sin against us. Jesus is our first friend, creating and shaping our friendships with others. We love out of the overflow of his love for us. Jesus is also our perfect friend, the one who loves at all times. When friends fail us and let us down, we can continue to love them because we know we have been loved with a perfect and unfailing love. Because — as the old hymn says — Jesus is with us to the end.

Feedback
Suggestionsuggestion box
x