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Marketing Made Simple Marketing Made Simple

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  • Author: Donald Miller
  • Size: 5.56MB | 186 pages
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About the Book


"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.

Robert Murray McCheyne

Robert Murray McCheyne Robert Murray M‘Cheyne (1813-43) was widely regarded as one of the most saintly and able young ministers of his day. Entering Edinburgh University in 1827, he gained prizes in all the classes he attended. In 1831 he commenced his divinity studies under Thomas Chalmers at the Edinburgh Divinity Hall. M‘Cheyne’s early interests were modern languages, poetry, and gymnastics. The death of his older brother David in July 1831 made a deep impression on him spiritually. His reading soon after of Dickson’s Sum of Saving Knowledge brought him into a new relationship of peace and acceptance with God. In July 1835 M‘Cheyne was licensed by the Presbytery of Annan, and in November became assistant to John Bonar at Larbert and Dunipace. In November 1836 he was ordained to the new charge of St Peter’s, Dundee, a largely industrial parish which did not help his delicate health. M‘Cheyne’s gifts as a preacher and as a godly man brought him increasing popularity. The Communion seasons at St Peter’s were especially noted for the sense of God’s presence and power. M‘Cheyne took an active interest in the wider concerns of the Church. In 1837 he became Secretary to the Association for Church Extension in the county of Forfar. This work was dear to M‘Cheyne’s heart. First and foremost he saw himself as an evangelist. He was grieved by the spiritual deadness in many of the parishes in Scotland and considered giving up his charge if the Church would set him apart as an evangelist. Writing to a friend in Ireland he revealed where his loyalties lay in the controversy that was then overtaking the Church: ‘You don’t know what Moderatism is. It is a plant that our Heavenly Father never planted, and I trust it is now to be rooted out.’ Towards the close of 1838 M‘Cheyne was advised to take a lengthy break from his parish work in Dundee because of ill-health. During this time it was suggested to him by Robert S. Candlish that he consider going to Israel to make a personal enquiry on behalf of the Church’s Mission to Israel. Along with Alexander Keith and Andrew Bonar, M‘Cheyne set out for Israel (Palestine). The details of their visit were recorded and subsequently published in the Narrative of a Mission of Enquiry to the Jews from the Church of Scotland, in 1819. This did much to stimulate interest in Jewish Mission, and led to pioneer work among Jews in parts of Europe, most notably Hungary. M‘Cheyne returned to St Peter’s to find that the work had flourished in his absence under the ministry of William Chalmers Burns. M‘Cheyne exercised a remarkably fruitful ministry in Dundee while in constant demand to minister in other places. Just prior to his death (in a typhus epidemic) he had been preparing his congregation for the coming disruption in the Church of Scotland, which he thought inevitable after the Claim of Right had been refused. [Ian Hamilton in Dictionary of Scottish Church History and Theology. See also Andrew Bonar’s Robert Murray M’Cheyne, and the same author’s influential Memoir and Remains of Robert Murray M’Cheyne, both published by the Trust. There is a short biography of M’Cheyne in Marcus L. Loane’s They Were Pilgrims (Banner of Truth, 2006).]

we cannot cling to bitterness and god

Forgiveness . Even the word can make us bristle. Past wounds instinctively spring to mind, making forgiveness feel impossible (or at least unnatural). What feels natural is dwelling on the horrible things that others have done to us, rehearsing their wrongs and plotting our retaliation, if only in our imagination. I know. I have nursed my anger as I have lingered over the ways people have hurt me. A close friend who ended our long-standing relationship over a misunderstanding. A woman whom I mentored for years who slandered me to others. My husband who unexpectedly left me for someone else. The doctor whose careless mistake ended my son’s life. “We cannot hold on to bitterness and hold on to God.” I remember sitting in a counselor’s office, talking about a deep betrayal. When the counselor mentioned forgiveness, I was furious. It felt like he was suggesting I offer that person a “get out of jail free” card, which was unthinkable after all I had suffered. Just hearing the word made me angry.  Why should I forgive?  Especially when the person didn’t even seem sorry. But as my counselor unpacked the biblical principles of forgiveness, I couldn’t ignore his words. I realized I had not fully understood what forgiveness was — and what it was not. What Forgiveness Is and Is Not There are many definitions of forgiveness, but a simple one is  to surrender the right to hurt others in response to the way they’ve hurt us . Forgiveness means refusing to retaliate or hold bitterness against people for the ways they have wounded us. It is a unilateral act — not conditional on the person being repentant or even willing to acknowledge what they’ve done. Forgiveness is  not  saying that sin doesn’t matter. It is not approving of what the other person has done, minimizing the offense, or denying we’ve been wronged. Forgiveness  is  acknowledging that the other person has sinned against us and may never be able to make it right. The apostle Paul writes, “Be kind to one another, tenderhearted, forgiving one another,  as God in Christ forgave you ” (Ephesians 4:32). If God in Christ forgave us, then forgiving someone  cannot  mean diminishing the wrong they’ve done. God could never do that with sin and remain just. Forgiveness doesn’t always mean reconciliation or restoration. And it does not require restoring trust or inviting the people who hurt us back into a relationship. Forgiveness is unconditional, but meaningful reconciliation and restoration are conditional (in the gospel and in human relationships) on the offender’s genuine repentance, humble willingness to accept the consequences of his actions, and a desire by both parties to work on the relationship. Forgiving people also doesn’t mean they won’t experience consequences for their sin. When we forgive them, however, we leave those consequences to God, who says, “Vengeance is mine, I will repay” (Romans 12:19). This doesn’t mean we may not pursue legal action, if warranted, against someone who has hurt us. In certain circumstances, that may be vital for the rehabilitation of the offender or for protecting other potential victims. Forgiveness is costly. In the Bible, it involves shedding blood (Hebrews 9:22). Sacrifice. Death. Honestly, the first step of forgiveness still often feels like death. I want to cling to my right to be angry and often resent being asked to give that up. It all seems so unfair. My flesh still demands some type of retribution. My resistance shows me I need God’s help to understand forgiveness and to truly forgive. Where Do We Begin? I have often had to say,  Lord, I don’t want to forgive now, but could you make me willing to forgive? You have forgiven all my sins and I know anything I forgive others is small by comparison  (Matthew 18:21–35).  But I cannot do this without you. Please help me. Often, I have to repeat this prayer until God changes my heart. When he does, he usually helps me see the wounds of the person who has hurt me — wounds that do not diminish, justify, or excuse the offense, but that do soften my attitude toward the person. Once I am engaged in wanting to forgive, I begin the process of forgiveness by naming what has happened and all the negative repercussions from the person’s actions and words. I include everything. What I’ve lost. What’s been hard. How it’s made me feel. I want to know what I’m letting go of before I forgive so I can move forward, knowing I have counted the cost. For most offenses, forgiveness is both an initial decision to let go of bitterness as well as a long, ongoing process. When offenses come to mind and painful memories resurface, I must intentionally stop rehearsing them and ask the Lord to help me release those thoughts and practice forgiveness. Why Forgiveness Is Vital to Joy For years I didn’t realize the importance of forgiveness and somehow assumed it was optional; now I see it as a command. “As the Lord has forgiven you,” Colossians 3:13 says, “so you also  must  forgive.” So to truly forgive those who have wronged us, we must first receive God’s forgiveness, acknowledging our need before him, which empowers us to forgive others. Christian forgiveness is vertical before it is horizontal. Throughout Scripture, our Lord intertwines his forgiveness of us with our forgiveness of others (Matthew 6:14–15). And like all of his commands, it is always for our good. “Joy and sorrow often coexist, but joy and bitterness cannot.” Forgiving those who have hurt us sets us free. It keeps bitterness from taking root, bitterness that would defile us and everyone around us (Ephesians 4:31). When we cling to resentment, we unknowingly give our offender ongoing power over our hearts, which keeps us enslaved to our anger. This prison we have created pulls us away from our Lord because we cannot hold on to bitterness and hold on to God. Correspondingly, forgiving those who have wronged us releases the hold of bitterness on us. God, who has forgiven our enormous debt, gives us the power to forgive others. It is his power, not ours. This is the miracle of Christian forgiveness: when we forgive, Christ does something profound in us and for us. Those wounds inflicted by others firmly graft us into Christ, the vine, and his life flows all the more powerfully through us. The process unleashes God’s power in our lives in an unparalleled way, making forgiveness one of the most life-changing steps we ever take. Forgiveness, Freedom, and Peace Joy and sorrow often coexist, but joy and bitterness cannot. Bitterness and unforgiveness rob our lives of vitality, peace, and the refreshing joy of God’s presence. We see the power of forgiveness and grace in the lives of Joseph (Genesis 50:15–21) and Job (Job 42:7–10), who both forgave those who wronged them. And we see the hold of unforgiveness and rage on others like Joash, who murdered the priest who disagreed with him (2 Chronicles 24:20–22), and even on Jonah, who was angry at God’s compassion (Jonah 4:1–3). Being able to forgive not only changes our present; it changes our future. When we forgive, we can begin walking in freedom and joy. I don’t know where you are in your journey of forgiveness. Perhaps the wound for you is still fresh, and you need time to process all that’s happened. Maybe you’ve been holding on to bitterness for a long time, and God is asking you to let go. If that’s you, I encourage you to pray. To trust God. To forgive your offender. You won’t regret it. And after you have forgiven, after you’ve been released from the prison of bitterness, you may be amazed at how quickly God begins to flood your life with the joy and peace you lost.

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