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About the Book
"Marketing Made Simple" by Donald Miller is a practical guide that simplifies marketing strategies for businesses, focusing on creating clear messaging, understanding customer needs, and building effective sales funnels. The book emphasizes the importance of storytelling and offers practical tips for creating a successful marketing plan that resonates with customers.
Lecrae Moore
Lecrae Devaughn Moore, or simply Lecrae, is an American Christian rapper, songwriter, and record producer who performs both as a solo artist and as the leader of a group named â116 Cliqueâ. He had a troubled beginning in life but all that changed after he found his faith at 19. Heavily influenced by 2Pac Shakur, and motivated by his new found faith, he ventured into a musical career. He and his friend Ben Washer set up their own independent record label âReach Recordsâ and through it, he released his debut album âReal Talkâ in 2004. In the following years, he brought out six more studio albums, three mix tapes, and two EPs as a solo artist and three studio albums, one remix album, and one EP with his group. He has received six âGMA Dove Awardsâ, two Grammys, two âBET Awardsâ and more. Lecrae is very active in the community and in 2005, he established âReachLife Ministriesâ, the mission of which was to âbridge the gap between biblical truth and the urban contextâ. He is a vocal supporter of the preservation of responsibility and believes that fatherhood should be considered as a value to be installed among men in the United States. He has authored several op-ed articles on race relations in the modern-day America which were published by âBillboardâ.
Childhood & Early Life
Lecrae Devaughn Moore was born on October 9, 1979, in Houston, Texas, USA. His father had always been absent from his life and later became a drug addict. He was raised by his poor but hardworking mother and grandmother. He attended services with them at their local church but the initial response to religion was indifferent at best. Growing up, he lived in San Diego, Denver, and Dallas.
He suffered sexual molestation at the hands of a female baby sitter when he was eight, and according to Lecrae, it left a long-term negative impact on his views on sexuality. In a life full of abuse and violence, hip hop provided him with a refuge.
Besides 2Pac who he admired for his rapping skills, he also looked up to his uncle who introduced him to a life of crime. He began doing drugs at 16 and soon started dealing as well. He kept a Bible with him that his grandmother had given him as a good luck charm.
The turning point in his life came when he was arrested for drug possession. The officer let him go upon Lecraeâs promising that he would read and follow the Bible. He thus started visiting the church again. Upon an invitation from a friend, he also started attending Bible studies.
He was once involved in an accident where he wrecked his car but he himself came out unscathed. This incident further strengthened his belief in Christ and he devoted his life fully to his faith. He returned to his college, the âUniversity of North Texasâ and volunteered and sang at a juvenile detention centre.
Career
Six years after his conversion, Lecrae Moore released the album âReal Talkâ (2004) through âReach Recordsâ, a label he had founded with his friend Ben Washer. It reached #29 spot on the âBillboard Gospel Albumâ chart after being re-released in 2005 by âCross Movement Recordsâ.
In 2005, he formed â116 Cliqueâ with other artists who had signed with âReach Recordsâ. The group owes its name to the Bible Verse âRomans 1:16â. They debuted with âThe Compilation Albumâ in the same year. They have since released three more albums, âThe Compilation Album: Chopped & Screwedâ (remix, 2006), â13 Lettersâ (2007), and âMan Upâ (2011), and one EP, âAmpedâ (2007).
He was nominated for a âStellar Awardâ for the âRap/Hip-Hop/Gospel CD of the Yearâ for his second solo album âAfter the Music Stopsâ (2006). In 2008, he put out his third studio album âRebelâ.
In his fourth studio album, âRehabâ (2010), Lecrae talks about freedom from inhibiting addictions and habits. Both Lecrae and his album received accolades in the 2010 âRapzilla.com staff picksâ, being hailed as the âArtist of the Yearâ and the âAlbum of the Yearâ, respectively.
His fifth studio album, âRehab: The Overdoseâ (2011) was a direct follow-up to âRehabâ, both being highly conceptual works. While âRehabâ was about the victory over addiction, âRehab: The Overdoseâ focused on attaining "grace, love, peace and hope" in Jesus. He won his first two Doves because of this album, one for the âRap/Hip Hop Album of the Yearâ and the other for the âRap/Hip Hop Recorded Song of the Yearâ for the track, âHallelujahâ.
âGravityâ, released on September 4, 2012, was his sixth studio album and had 15 songs with a total runtime of 57 minutes. It peaked on the âRap Albumsâ, âChristian Albumsâ, âGospel Albumsâ, and âIndependent Albumsâ charts.
Lecrae released his first mixtape âChurch Clothesâ on May 10, 2012, through digital download for free. It was followed by âChurch Clothes 2â (November 7, 2013), and âChurch Clothes 3â (January 15, 2016). He has also released two Extended Plays till date, the EP version of âChurch Clothesâ, and âGravity: The Remix EPâ, both released in 2012.
He has collaborated with the likes of Trip Lee, Tedashii, Canon, Mali Music, and Ty Dolla Sign. âColumbia Recordsâ signed him in May 2016, in a contract between them and his label. His most recent work, a track named âHammer Timeâ, which is a collaborative effort with 1k Phew, was released on June 23, 2017.
On May 3, 2016, he published his memoir titled âUnashamedâ through âBroadman & Holman Publishersâ. It debuted at #19 spot on the âNew York Times Best Sellersâ list.
Philanthropic Works
In 2011, Lecrae, through â116 Cliqueâ and the âReachLife Ministriesâ, instigated the campaign âMan Upâ, focused on providing guidance to young urban males on fatherhood and Biblical manhood. In March 2015, ReachLife was deactivated and â116 Cliqueâ shifted its attention to contribute to âPeace Preparatory Academyâ, a Christian school in Atlanta.
In May 2013, he worked alongside several other celebrities on a media initiative named âThis is Fatherhoodâ. Jay Z, Barack Obama, Joshua DuBois, Lecrae himself, and others have appeared in the initiativeâs promotional public service announcement videos.
Major Works
In a career marked by successful artistic ventures and awards, Lecraeâs greatest musical achievement is unarguably his seventh and the latest studio album âAnomalyâ, released on September 9, 2014. It was the first album in history to debut at #1 on both âBillboard 200â and âTop Gospel Albumsâ charts. It was also certified Gold by the RIAA.
Awards & Achievements
Lecrae Moore received a Grammy in 2013 for the âBest Gospel Albumâ for his sixth studio album âGravityâ. He won his second Grammy in 2015 for the âBest Contemporary Christian Music Performance/Songâ for the track âMessengersâ which also featured the Christian pop band âFor King & Countryâ.
He was named the best gospel artist at the â2015 BET Awardsâ. In 2017, he was the recipient of the âBET Best Gospel/ Inspirational Awardâ for the song âCanât Stop Me Now (Destination)â.
On March 14, 2016, he was conferred with an honorary doctorate from âCanada Christian Collegeâ.
Personal Life & Legacy
Lecrae Moore met his wife Darragh at a Bible study when they were both teenagers. They have three children together, two sons and a daughter. The family resides in Atlanta, Georgia.
In 2002, he was informed by his then girlfriend that she was pregnant with his child. The couple had an abortion, a decision which he has regretted since. The incident was the subject of the song âGood, Bad, Uglyâ from âAnomalyâ.
Trivia
Lecrae portrayed the character Dr. Darnall Malmquist in the 2014 independent film âBelieve Meâ.
the friend we all need
âA friend loves at all times, and a brother is born for adversityâ (Proverbs 17:17). What a joy it is to have a friend, one we can confide and trust in, receive help and encouragement from, one who knows and loves us just as we are. To have a friend walk beside us in the darkest times is a great blessing. But friendship, like all things in this fallen world, is broken. Because of sin, we have conflicts with others. We seek our own way. We hurt and betray one another. We know what it is like to have a friend fail us and let us down. Weâve probably had friends betray our confidences with others. Perhaps weâve even had friends turn their backs and reject us. Certainly we know what itâs like when close friends from the past fade farther away through time and distance. Some of us may know the heartache of losing a friend through death. As a result, it can be easy to grow cynical about friendship. We can be distrusting and cautious. We might find relationships online or through social media to be more appealing than flesh and blood friendships. We may keep the relationships we do have at a distance, never trusting enough to share whatâs really going on in our heart. And some may give up on friendship altogether, preferring to handle life on our own. Yes, friendship is hard and sometimes even hurtful. But Jesus came to redeem and restore all things, including our relationships with one another. Our Perfect Friend Thereâs an old hymn titled that says, Jesus! What a Friend for sinners! Jesus! Lover of my soul; Friends may fail me, foes assail me, He, my Savior, makes me whole. Charles Spurgeon once said, âOh! To be able to say âChrist is my friend,â is one of the sweetest things in the world.â While Jesus was mocked for being a friend of sinners (Luke 7:34), those who have been rescued from sin through Jesusâs sacrifice on the cross know the sweet taste of singing the words, âJesus! What a friend for sinners!â Though our earthly friends may fail us and earthly foes assail us, Jesus stands by us, our perfect friend. His love for us is unconditional; itâs not based on who we are and what weâve done. His love is not fickle or temporary. He doesnât make promises and then fail to keep them. He wonât turn on us and reject us. Jesusâs love for us is eternal, extending all the way back in eternity past, before time even began (Ephesians 1:4â5). And nothing can separate us from his love (Romans 8:38â39). Even now, he is at work for us, interceding before the Father on our behalf: âConsequently, he is able to save to the uttermost those who draw near to God through him, since he always lives to make intercession for themâ (Hebrews 7:25). As our friend, Jesus not only wants the best for us, but he knows what is best for us and ensures that only the best ever happens to us. He works out all the details of our life for our good and his glory. He comforts us, guides us, hears our every cry, knows what we need even before we do, and works in us at all times, transforming us into his own righteous image. He is the friend we never had, the friend we never deserved, the one friend we all need â our perfect friend. Our First Friend The friendships we have with other believers are rooted in our friendship with Christ. They blossom and bear fruit out of our relationship with him. In fact, our friendship with Jesus creates and shapes our friendships with others. Jesus describes himself as the vine and us as the branches, âAbide in me, and I in you. As the branch cannot bear fruit by itself, unless it abides in the vine, neither can you, unless you abide in me. I am the vine; you are the branches. Whoever abides in me and I in him, he it is that bears much fruit, for apart from me you can do nothing.â (John 15:4â5) Through faith in what Jesus did for us in his perfect life, sacrificial death, and triumphant resurrection, we are united to him. Through this union, we receive all the benefits of what he has done for us â justification, adoption, sanctification, glorification, and more. Just as a branch receives its life and sustenance from the vine, we too receive our spiritual life and health through our union with Christ. We grow and bear fruit from what he provides. One Friendship Shapes Every Friendship Every other friendship a Christian makes or maintains stems from this friendship. When we are adopted by the Father through Jesus, we are united to every other believer; they are our brothers and sisters in the Lord. Believers past, present, and even those yet to be born are our siblings in Christ. We are united to them just as the parts of a human body are connected to one another. In fact, we are so tightly woven together that when one part of the body hurts, we all hurt (1 Corinthians 12:26). We can only love one another because God loved us first (1 John 4:19). Biblical friendship begins with Christ and extends outward, not the other way around. His love flows into us, and out of that love, we love others. As we abide in him, we are fueled to love and serve our brothers and sisters. We receive the nourishment we need from Christ, and then share that spiritual nourishment with others. And because they are drinking from the same vine, they do the same for us. We all come to faith the same way, by grace through faith. Not one of us has it all together; we all rely upon the grace and favor of God. Because we know the mercy and forgiveness of Jesus, we can be patient and forbearing with one another (Ephesians 4:32). Jesusâs constant grace toward us when we sin and fail him enables us to forgive others when they fail or sin against us. Jesus is our first friend, creating and shaping our friendships with others. We love out of the overflow of his love for us. Jesus is also our perfect friend, the one who loves at all times. When friends fail us and let us down, we can continue to love them because we know we have been loved with a perfect and unfailing love. Because â as the old hymn says â Jesus is with us to the end.