Obsessed - Building A Brand People Love From Day One Order Printed Copy
- Author: Emily Hayward
- Size: 2.19MB | 174 pages
- |
Others like obsessed - building a brand people love from day one Features >>
Half Time (Moving From Success To Significance)
Building A Millionaire Mindset
Goal Setting
Futureboards
Attitude Is Everything: 10 Life-Changing Steps To Turning Attitude Into Action
Make Today Count
Eat That Frog
Great By Choice
How To Stop Worrying And Start Living
How To Stop Worrying And Start Living
About the Book
"Obsessed" by Emily Hayward is a guide that outlines the steps and strategies needed to create a successful and beloved brand from the very beginning. The book emphasizes the importance of understanding and connecting with your target audience, building a strong brand identity, and creating a compelling brand story that resonates with consumers. Through real-world examples and practical advice, "Obsessed" offers valuable insights for entrepreneurs and business owners looking to establish a brand that truly stands out and captivates their audience.
Susannah Wesley
If a passing stranger walking through the rural village of Epworth, England, on any given day between 1700 and 1720 had peered through the window of the home of the rector of the local Anglican church, he might have caught sight of something quite strange. Depending on the time of day, this observer might have seen a woman sitting in a chair with her kitchen apron pulled up over her head while ten children read, studied, or played all around her.
Two of those ten children would have been little boys â John and Charles â who would grow up to shape the course of Christian history and thus change the world. The woman under the apron would have been Susanna Wesley, who assumed this odd posture for two hours almost every day. In a moment you will understand why.
Susanna understood the dynamics of large families. Born the twenty-fifth of twenty-five children in 1669, Susanna Annesley grew up the daughter of a prominent, highly educated minister in cosmopolitan London. She had little formal education, but growing up in an academic household with so many older siblings left her well-read and well-rounded intellectually. She met Samuel Wesley, an aspiring Anglican minister, and married him in 1688, when she was nineteen years old.
Susannaâs remaining fifty-three years were far from easy ones. They were characterized by loss, hardship, and struggle. Yet she became a woman of immense legacy, largely through the dual virtues of organization and prayer.
Susanna delivered nineteen children, but nine â including two sets of twins â died in infancy. Another was accidentally smothered in the night by a nurse as Susanna recovered from labor and delivery.
Her husband, Samuel, did not succeed in his thirty-nine-year assignment as rector of the church at Epworth. An intellectual academic, he simply did not understand or identify with the rural villagers in his parish. Nor did they care for him. When he involved himself from the pulpit in a highly divisive political matter inflaming the entire nation in that era, he earned the hatred of a vast segment of the populace. On two occasions the Wesleysâ parsonage burned down, most likely because of arson on the part of Epworthâs embittered parishioners. Susanna and the children were seldom spared harassment and insults.
Samuel was not good with money, and he once spent several months in debtorsâ prison. The parsonage came with a small farm, but Samuel was uninterested in and ill-suited for farm work, so this too was left for Susanna to manage. This was in addition to the huge task of homeschooling all of the children, with their varying ages and gifts.
For decades, Samuel expended all of his energies and most of the familyâs meager wealth working on an exegetical treatise on the book of Job. The sad irony is that while he was away for long periods of time studying and writing about Jobâs intense sufferings, his living, breathing wife was enduring real pain and hardship, largely on her own.
Susannaâs household organizational skills are the stuff of legend. She knew from personal experience that quality one-on-one time with a parent is hard to come by in a family with many children, yet powerfully important. So she set a rotating schedule through which each of her children spent an hour with her alone before bedtime on a designated night each week.
What is more, she somehow found a way to manage the household and give her large brood of children a world-class education that included both classical and biblical learning. Her girls got the same rigorous education as did her boys, something virtually unheard of in that day. Traditionally, girls of that place and time were taught âfeminineâ skills such as needlework and music before undertaking the most basic education, such as learning to read. Susanna firmly believed this was wrong-headed. Her girls were taught the same curriculum as her boys. Among the âbylawsâ by which she ran her home school was this: â8. That no girl be taught to work till she can read very well; and then that she be kept to her work with the same application, and for the same time, that she was held to in reading. This rule also is much to be observed; for the putting of children to learn sewing before they can read perfectly, is the very reason why so few women can read fit to be heard, and never to be well understood.â1
School hours were from 9:00 a.m. to noon and then 2:00 p.m. to 5:00 p.m., six days a week. All but the smallest children completed their assigned chores promptly before the start of the school day. As in many one-room schoolhouses in generations past, older children helped teach the younger.
No Excuse for Not Praying!
Susanna took her relationship to God as seriously as she did her duties as a wife and mother.
Early in her life, she vowed that she would never spend more time in leisure entertainment than she did in prayer and Bible study. Even amid the most complex and busy years of her life as a mother, she still scheduled two hours each day for fellowship with God and time in His Word, and she adhered to that schedule faithfully. The challenge was finding a place of privacy in a house filled to overflowing with children.
Mother Wesleyâs solution to this was to bring her Bible to her favorite chair and throw her long apron up over her head, forming a sort of tent. This became something akin to the âtent of meeting,â the tabernacle in the days of Moses in the Old Testament. Every person in the household, from the smallest toddler to the oldest domestic helpers, knew well to respect this signal. When Susanna was under the apron, she was with God and was not to be disturbed except in the case of the direst emergency. There in the privacy of her little tent, she interceded for her husband and children and plumbed the deep mysteries of God in the Scriptures. This holy discipline equipped her with a thorough and profound knowledge of the Bible.
Prayer Leads to Teaching
When husband Samuel was away, as was often the case, a substitute minister brought the Sunday morning sermon at the church. Susanna found these messages uninspiring and lacking in spiritual meat. She had a good-sized congregation of her own at home, so she began teaching them the Bible in her kitchen on Sunday afternoons. Soon neighbors began asking if they could attend. Word circulated and others from the area began asking permission to attend as well. So thorough was Susannaâs knowledge of the Bible, and so gifted was she at communicating its truths, that on any given Sunday after church, Susanna would have as many as two hundred people in attendance at her informal family Bible study, which started in her home but soon moved to a larger venue.
Susanna passed away in 1742 at the age of seventy-three, living long enough to see her sons John and Charles become world-renowned leaders of the global Christian movement. This is her legacy, forged in large part in those diligent hours of intercession under that makeshift apron tent.
The Lasting Legacy of Prayer
John Wesley is estimated to have preached to nearly a million people in his long, fruitful life.
His powerful, evangelistic services were frequently held in the open air to accommodate audiences in the tens of thousands. Traveling on horseback, he regularly preached three or more times a day, often beginning before daybreak. Even at the age of seventy he preached, without the assistance of modern amplification, to an estimated throng of thirty-two thousand people.
It is hard to overstate John Wesleyâs theological impact. He remains the dominant theological influence on Methodists and Methodist-heritage groups the world over, including the United Methodist Church, the Methodist Church of Great Britain, and the African Methodist Episcopal Church, all of which played a pivotal role in the abolitionist movement of the nineteenth century.
Wesleyan theology also formed the foundation for the holiness movement in the United States, which includes denominations like the Wesleyan Church, the Free Methodist Church, the Church of the Nazarene, the Christian and Missionary Alliance, the Church of God (Anderson, Indiana), and other groups which compose the colorful mosaic of Pentecostalism and the charismatic movement in North America.
As prolific a writer as he was busy as a preacher, John Wesley has been called the Father of the Religious Paperback. His published sermons, tracts, pamphlets, and booklets number roughly five thousand items. In addition to theology, Wesley wrote about music, marriage, medicine, science, abolitionism, and current events.
Although John married, he and his wife, Mary, had no children. Because of his giving nature toward the poor, the oppressed, and the unevangelized, he left little of material wealth behind when he died in 1791 at the age of eighty-seven. One biographer said John Wesley âwas carried to his grave by six poor men âleaving behind him nothing but a good library of books, a well-worn clergymanâs gown⌠and â the Methodist Church.ââ2 The same writer observed that Johnâs impact was so profound that he in effect âsupplied a new starting-point to modern religious history.â3
Johnâs younger brother Charles was very much a partner in and vital contributor to these accomplishments. A brilliant musician and lyricist, he wrote more than 6,600 hymns, many of which are still in hymnals the world over today.
Charles and his wife, Sarah, had three children who survived infancy, including two boys, Samuel and Charles Jr., who were musical prodigies. Charles Jr. grew up to serve as the personal organist of the English royal family. His brother, Samuel Sebastian Wesley, became one of the most accomplished British composers of the nineteenth century. A contemporary of Mozart, Samuel is sometimes called âThe English Mozart.â4
John and Charles Wesley were passionate lovers of God and powerful persuaders of people.
As a result, the brothers were viewed by many of their contemporaries as religious fanatics. History has been far kinder in its verdict. It views them as world changers. And every one of the changes they wrought is part of the legacy of Susanna Wesley. In his 1864 biography, John Kirk wrote of Susanna, âHer name has been everywhere received with respect; and by a large and influential Christian Community it has been cherished with strongest affection. Her success in the education of her children has been the theme of universal admiration; and no one has yet ventured to hazard even a conjecture as to how much the cause of religion and the well-being of the human race are indebted to her steady piety and extraordinary talents.â5
We hope that as you read [the story of] Susanna Wesley, youâll grab on to the power of them. For Susanna Wesley, there was no amount of distraction that could keep her from prayer and the Bible. That kind of life, deeply rooted, produced great fruit, as evidenced not only by the people who came to hear her teach but also by the children she influenced. The great truth in her story is how prayer does not occupy the stage of activity. Its power is in the quiet trust of gentle souls who are willing to pull away from the everyday to commune with God.
John Wesley, The Heart of Wesleyâs Journal, ed. Ed Hughes and Hugh Price (Peabody, MA: Hendrickson, 2008), 127.
William Henry Fitchett, Wesley and His Century: A Study in Spiritual Forces (London: Smith, Elder & Co., 1906), 1.
Ibid.
Peter Matthews, Whoâs Buried Where in London (London: â¨Bloomsbury, 2017), 37.
John Kirk, The Mother of the Wesleys: A Biography (Ambler, MA: â¨Tresidder, 1864), vii.
Excerpted with permission from Only One Life by Jackie Green and Lauren Green McAfee, copyright Jackie Green, Lauren Green McAfee, Bill High.
Act Like Men of God
How do men who believe in Jesus become more like Jesus? What is a man of God really like? When the apostle Paul wrote to a younger man, casting vision for what he might become in Christ, he charged him, Let no one despise you for your youth, but set the believers an example in speech, in conduct, in love, in faith, in purity. (1 Timothy 4:12) While the qualities in this verse may apply to young men and women alike, I find that they provide a simple yet challenging paradigm for becoming men of God. Previously, I addressed the first of these qualities, speech, with seven lessons for what men say. Now I want to press in to a godly manâs conduct. What does it mean for a man to set an example in his conduct? Itâs an intentionally broad, all-encompassing term in Scripture, and it is often paired with speech (for example, Romans 15:18 and Colossians 3:17) â so, what we say and what we do. When it comes to our conduct, we might ask, What does the way we live say about Jesus? What kinds of conclusions would people draw about our Lord after watching us closely for a week, a month, a year? Uncommon Lifestyle In one sense, most of Paulâs letters address our conduct (directly or indirectly). In the immediate context of 1 Timothy, though, the elder qualifications in chapter 3 name and unpack some critical qualities of a godly man, including his conduct. While the qualifications are given for aspiring elders, they are not exclusive to these men â except, perhaps, for the ability to teach. Even with teaching, however, every man should aspire to handle Godâs word faithfully, with accuracy and care. The qualities in the qualifications are simply what every Christian man should strive to be â and several of them speak specifically to how we live. The word that Paul uses for conduct also shows up a number of times in the apostle Peterâs letters (much more than in Paul), so we might also look to Peter to understand more fully what Paul charged Timothy (and us) to be and do. Between the elder qualifications and Peterâs instruction, we can isolate some specific ways men who believe in God become greater men of God in our conduct. This list of qualities is not exhaustive, but gives aspiring young men specific spiritual qualities to pursue. Men of Holiness Above all else, the lives of godly men are marked by holiness. âDo not be conformed to the passions of your former ignorance, but as he who called you is holy, you also be holy in all your conduct, since it is written, âYou shall be holy, for I am holyââ (1 Peter 1:14â16). Some men continue to nurture and indulge the cravings of their flesh â lust, anger, greed, laziness, selfishness. Others wisely and joyfully seek to put to death their remaining sin (Romans 8:13). They strive to conform their conduct â all of their conduct â to the conduct of Christ (Romans 8:29). âWhat sort of men should we be? Holy men. Temptation-defying men. Sin-crucifying men.â âSince all these things [that is, heaven and earth] are thus to be dissolved,â Peter writes elsewhere, âwhat sort of people ought you to be in lives of holiness and godliness?â (2 Peter 3:11). We might translate the phrase âin lives of holinessâ more literally as âin holy conductâ (the same word weâve seen so far). So, in light of who Jesus really is, and the reality that he is coming again, what sort of men should we be? Holy men. Temptation-defying men. Sin-crucifying men. Not self-righteous men, but humble men who long to live like Jesus. Men of Self-Control Pursuing holiness will mean developing self-control. Women, of course, need self-control too (Titus 2:3â5). But given what God expects of heads of households and shepherds in the church, the cultivation of self-control is of particular importance for young men (1 Timothy 3:2; Titus 1:8). âThis is the will of God, your sanctification: that you abstain from sexual immorality; that each one of you know how to control his own body in holiness and honorâ (1 Thessalonians 4:3â4). If we want our conduct to magnify the worth of our Savior, we have to learn how to control unholy and dishonorable impulses within us. And not just with our bodies, but with our time, our spending, even our attention. Growing in godliness will mean regularly saying no (and often to good things). âMake every effort to supplement your faith with virtue, and virtue with knowledge, and knowledge with self-control . . .â (2 Peter 1:5â6). Where do you need to grow in self-control? What do you struggle to say no to, even when you know you should? Men of Sincerity Men of God also pursue God with sincerity. âOur boast is this, the testimony of our conscience, that we behaved in the world with simplicity and godly sincerityâ (2 Corinthians 1:12). Sincerity is freedom from pretense or hypocrisy. A sincere man is the same in secret as he is everywhere else. His conduct is not a concerted effort to cover or compensate for his immaturities. It is the natural and consistent (not perfect) fruit of an increasingly healthy and holy soul. Paulâs counsel to servants applies well to all our conduct: âObey in everything those who are your earthly masters, not by way of eye-service, as people-pleasers, but with sincerity of heart, fearing the Lordâ (Colossians 3:22). This kind of man does not live and work to be seen a certain way, but lives and works knowing he is always seen by God. He fears God more than he fears the disapproval or rejection of others. And so those who know him well â those in his home, those in church, those he works with day in and day out at the office â know him to be the man he claims to be. Again, he is not perfect, but he is consistent, honest, and humble. Men Who Make Peace Another countercultural pattern among godly men is their commitment to pursue and keep peace. The qualifications say it negatively: a man must not be âquarrelsomeâ (1 Timothy 3:3). The clear message, though, is not simply an avoidance of petty disagreements, but a pursuit and protection of God-honoring peace. As Paul says elsewhere, âLet us pursue what makes for peace and for mutual upbuildingâ (Romans 14:19). Or 2 Corinthians 13:11: âAim for restoration, comfort one another, agree with one another, live in peace.â In what relationships does this hit home most for you? In the polarized and hostile climate we live in, peacemaking will set men of God apart all the more. They are men who savor the promise, âBlessed are the peacemakers, for they shall be called sons of Godâ (Matthew 5:9). These are men who disagree charitably and patiently, who initiate difficult private conversations, who take responsibility, who persevere in pursuing peace when others give up and walk away. They are quick to confess and apologize when they have sinned, and even quicker to forgive and restore when sinned against. They know that peace is not cheap, easy, or superficial, but costly, hard-earned, and profound, even miraculous. And so, as far as it depends on them, they pursue it (Romans 12:18). Men of the Home Before a man can lead the church, âhe must manage his own household wellâ (1 Timothy 3:4). How could he shepherd a flock of dozens (or hundreds) if he canât shepherd the few in his own home? Again, however, this ambition is not only for men aspiring to ministry, but for any man aspiring to maturity. Everything the godly man is and does in the world begins and springs from how he loves at home. Does he love his wife as Christ loved the church (Ephesians 5:25)? Does he train up his children in the way they should go (Proverbs 22:6), without provoking them to anger (Ephesians 6:4), treating them with dignity (1 Timothy 3:4)? âA sincere man is the same in secret as he is everywhere else.â This godly man is also hospitable (1 Timothy 3:2). Meaning, he not only cares well for those within his home, but he also welcomes others into his home. Home, for him, is not a place merely for rest and comfort, but for serving the kingdom of God â first, toward those of the household of faith (Romans 12:13), but also toward those who might yet believe (Hebrews 13:2). All of this is relevant to single men as well. First of all, if you eventually marry and have children, you are becoming now the man you will be then. Marriage will not make you a different man overnight; but it will soon reveal the kind of man you are. And even if you never marry, the heart of what is required here still applies. Are you the kind of man who cares for the needs of others â for roommates, for neighbors, for extended family, for the young and the old in your church? Singleness does not keep us from spiritual fatherhood and brotherhood. If anything, it may make us all the more available to those in need. Men Who Do Good In some ways, this last thread may help tie together the others. How do we set an example with our conduct? What does God want us to do? In the end, the man of God stands out for doing good. What Paul says to the rich applies to us all: âThey are to do good, to be rich in good worksâ (1 Timothy 6:18). And not just rich in good works â so, doing lots of good works â but âzealous for good worksâ (Titus 2:14). The good of others, especially the eternal good of others â the good of knowing and enjoying Jesus â is an ambition these men bring to each day. It is the ambition of all their ambitions. These men know that just as God chose them before the foundation of the world (Ephesians 1:4), he also prepared good works for them to walk in (Ephesians 2:10). They know that thousands and thousands of years before they were born, God laid out good for them to do â and not just over their lifetime, but today and tomorrow and next Tuesday. And they do not assume the good will just happen, but they give careful thought to how that good will happen (Titus 3:8; see also 3:14). The Man You Once Were Maybe the best way to assess what kind of men we are would be to assess what kind of men we once were. How much has knowing Christ changed you? Paul does not use the word for conduct in 1 Timothy 4:12 often, but when he does, he is describing who he was and how he lived before grace made him someone new: âYou have heard of my former life in Judaism, how I persecuted the church of God violently and tried to destroy itâ (Galatians 1:13). Or he is describing who we once were: â[You were taught in Christ] to put off your old self, which belongs to your former manner of life and is corrupt through deceitful desiresâ (Ephesians 4:22; see also 2:3). So how does your current manner of life â your time, your attention, your spending â correspond with your former manner of life? And if you came to faith younger than most, how does your current life correspond to the life you might have lived apart from Christ? Whoever you were, and whoever you are, Peterâs charge is a good one to end with: Conduct yourselves with fear throughout the time of your exile, knowing that you were ransomed from the futile ways inherited from your forefathers, not with perishable things such as silver or gold, but with the precious blood of Christ. (1 Peter 1:17â19) Conduct yourself with a healthy, trusting, joyful fear of God. Conduct yourself as if Christ delivered you from the futility of worldliness. Conduct yourself as if your life was bought with the blood of heaven. Conduct yourself as a man chosen, saved, and sent by God. Article by Marshall Segal