About the Book
"Great by Choice" by Jim Collins explores why some companies thrive in uncertain and chaotic environments while others falter. The book presents research-based strategies and practices that successful companies follow, such as disciplined decision-making, consistent innovation, and a focus on long-term goals. Collins and co-author Morten T. Hansen draw on historical and contemporary examples to provide valuable insights for businesses looking to achieve sustained success.
William Booth
General William Booth’s early life
William Booth was born in Nottingham in 1829 of well-bred parents who had become poor. He was a lively lad nicknamed Wilful Wil. At the age of fifteen he was converted in the Methodist chapel and became the leader of a band of teenage evangelists who called him Captain and held street meetings with remarkable success.
In 1851 he began full-time Christian work among the Methodist Reformers in London and later in Lincolnshire. After a period in a theological college he became a minister of the Methodist New Connexion. His heart however was with the poor people unreached by his church, and in 1861 he left the Methodists to give himself freely to the work of evangelism. Joined by Catherine, his devoted wife, they saw their ministry break out into real revival, which in Cornwall spread far and wide.
One memorable day in July 1865, after exploring the streets in an East End district where he was to conduct a mission, the terrible poverty, vice and degradation of these needy people struck home to his heart. He arrived at his Hammersmith home just before midnight and greeted his waiting Catherine with these words: “Darling, I have found my destiny!” She understood him. Together they had ministered God’s grace to God’s poor in many places.
Now they were to spend their lives bringing deliverance to Satan”s captives in the evil jungle of London”s slums. One day William took Bramwell, his son, into an East End pub which was crammed full of dirty, intoxicated creatures. Seeing the appalled look on his son”s face, he said gently, “Bramwell, these are our people—the people I want you to live for.”
William and Catherine loved each other passionately all their lives. And no less passionately did they love their Lord together. Now, although penniless, together with their dedicated children, they moved out in great faith to bring Christ”s abundant life to London”s poverty-stricken, devil-oppressed millions.
At first their organisation was called the Christian Mission. In spite of brutal opposition and much cruel hardship, the Lord blessed this work, and it spread rapidly.
William Booth was the dynamic leader who called young men and women to join him in this full-time crusade. With enthusiastic abandon, hundreds gave up all to follow him.
“Make your will, pack your box, kiss your girl and be ready in a week”, he told one young volunteer.
Salvation Army born
One day as William was dictating a report on the work to George Railton, his secretary, he said, “We are a volunteer army,”
“No”, said Bramwell, “I am a regular or nothing.”
His father stopped in his stride, bent over Railton, took the pen from his hand, and crossing out the word “volunteer”, wrote “salvation”. The two young men stared at the phrase “a salvation army”, then both exclaimed “Hallelujah”. So the Salvation Army was born.
As these dedicated, Spirit-filled soldiers of the cross flung themselves into the battle against evil under their blood and fire banner, amazing miracles of deliverance occurred. Alcoholics, prostitutes and criminals were set free and changed into workaday saints.
Cecil Rhodes once visited the Salvation Army farm colony for men at Hadleigh, Essex, and asked after a notorious criminal who had been converted and rehabilitated there.
“Oh”, was the answer, “He has left the colony and has had a regular job outside now for twelve months.”
“Well” said Rhodes in astonishment, “if you have kept that man working for a year, I will believe in miracles.”
Slave traffic
The power that changed and delivered was the power of the Holy Spirit. Bramwell Booth in his book Echoes and Memories describes how this power operated, especially after whole nights of prayer. Persons hostile to the Army would come under deep conviction and fall prostrate to the ground, afterward to rise penitent, forgiven and changed. Healings often occurred and all the gifts of the Spirit were manifested as the Lord operated through His revived Body under William Booth’s leadership.
Terrible evils lay hidden under the curtain of Victorian social life in the nineteenth century. The Salvation Army unmasked and fought them. Its work among prostitutes soon revealed the appalling wickedness of the white slave traffic, in which girls of thirteen were sold by their parents to the pimps who used them in their profitable brothels, or who traded them on the Continent.
“Thousands of innocent girls, most of them under sixteen, were shipped as regularly as cattle to the state-regulated brothels of Brussels and Antwerp.” (Collier).
Imprisoned
In order to expose this vile trade, W. T. Stead (editor of The Pall Mall Gazette) and Bramwell Booth plotted to buy such a child in order to shock the Victorians into facing the fact of this hidden moral cancer in their society. This thirteen-year-old girl, Eliza Armstrong, was bought from her mother for ÂŁ5 and placed in the care of Salvationists in France.
W. T. Stead told the story in a series of explosive articles in The Pall Mall Gazette which raised such a furore that Parliament passed a law raising the age of consent from thirteen to sixteen. However, Booth and Stead were prosecuted for abduction, and Stead was imprisoned for three months.
William Booth always believed the essential cause of social evil and suffering was sin, and that salvation from sin was its essential cure. But as his work progressed, he became increasingly convinced that social redemption and reform should be an integral part of Christian mission.
So at the age of sixty he startled England with the publication of the massive volume entitled In Darkest England, and the Way Out. It was packed with facts and statistics concerning Britain’s submerged corruption, and proved that a large proportion of her population was homeless, destitute and starving. It also outlined Booth’s answer to the problem — his own attempt to begin to build the welfare state.
All this was the result of two years” laborious research by many people, including the loyal W. T. Stead. On the day the volume was finished and ready for publication, Stead was conning its final pages in the home of the Booths. At last he said, “That work will echo round the world. I rejoice with an exceeding great joy.”
“And I”, whispered Catherine, dying of cancer in a corner of the room, “And I most of all thank God. Thank God!” As the work of the Salvation Army spread throughout Britain and into many countries overseas, it met with brutal hostility. In many places Skeleton Armies were organised to sabotage this work of God. Hundreds of officers were attacked and injured (some for life). Halls and offices were smashed and fired. Meetings were broken up by gangs organised by brothel keepers and hostile publicans.
One sympathiser in Worthing defended his life and property with a revolver. But Booth’s soldiers endured the persecution for many years, often winning over their opponents by their own offensive of Christian love.
The Army that William Booth created under God was an extension of his own dedicated personality. It expressed his own resolve in his words which Collier places on the first page of his book:
“While women weep as they do now, I’ll fight; while little children go hungry as they do now, I’ll fight; while men go to prison, in and out, in and out, as they do now, I’ll fight—I’ll fight to the very end!”
Toward the end of his life, he became blind. When he heard the doctor’s verdict that he would never see again, he said to his son: “Bramwell, I have done what I could for God and the people with my eyes. Now I shall see what I can do for God and the people without my eyes.”
But the old warrior had finally laid down his sword. His daughter, Eva, head of the Army’s work in America, came home to say her last farewell. Standing at the window she described to her father the glory of that evening’s sunset.
“I cannot see it,” said the General, “but I shall see the dawn.”
seven prayers for christian dating
If we refuse to pray in dating, we refuse to receive the precious resources we need most in dating. Too many of us struggle in dating — to discern our hearts, to communicate with one another, to balance priorities and responsibilities, to reject sexual temptation — without ever asking God for his wisdom, strength, and help. We wonder why we make the same mistakes and fall into sin over and over again, while we leave the King sitting on the bench. We may talk about praying, but we rarely actually talk to  God. We read articles, text friends, listen to podcasts, even ask for advice, but put off kneeling at the feet of our Father in heaven. If we want to date well, we will need to pray more. The invitation to pray in dating is not another burden heaped onto the back of single men and women. It is the path into having our feelings and desires tested, confirmed, and fulfilled. It’s not another gen. ed. course we have to pass before God gives us a husband or a wife. It is the 747 big enough, strong enough, and safe enough to carry us through these single years, and if God wills, into the new country of marriage. Don’t start dating without praying, and don’t stop praying while you’re waiting. If you don’t know what to pray, here are seven prayers for any not-yet-married relationship. 1. Free us to date differently. “Whether you eat or drink” — or date or marry — “or whatever you do, do all to the glory of God.” (1 Corinthians 10:31) Our Father in heaven, so much in the dating scene today seems so broken — unnecessary ambiguity, unhealthy communication, fear of commitment, boundaries crossed, messy breakups. Because we are yours, we desperately want our dating to be different. Set our relationship apart from every fallen example around us. Allow our love and respect for one another to say something profound and beautiful about your Son, even when we make mistakes or sin against each other. 2. Give us a passion for each other’s faith and joy in you. I know that I will remain and continue with you all, for your progress and joy in the faith, so that in me you may have ample cause to glory in Christ Jesus. (Philippians 1:25–26) It will be too easy to focus our attention and energy on each other — the status of our relationship, the nature of our conflict, the trajectory of our feelings — but the most important dynamic in our relationship will be its influence on our relationship with you. I am naturally more concerned with what my girlfriend (or boyfriend) thinks and feels about me, when I should be far more concerned with what she (or he) thinks and feels about you. God, inspire in us a passion for each other’s faith and joy in you. 3. Keep our affection for each other from blinding us to sin. I feel a divine jealousy for you, since I betrothed you to one husband, to present you as a pure virgin to Christ. But I am afraid that as the serpent deceived Eve by his cunning, your thoughts will be led astray from a sincere and pure devotion to Christ. (2 Corinthians 11:2–3) The line between affection and infatuation can blur quickly in a relationship, blinding us to you and to ourselves. Having “fallen in love,” we lose touch with our fallenness. Satan steps into the euphoria and deceives us into ignoring, overlooking, or excusing sin. We compromise in relationships in ways we never would otherwise. God, blow away the fog of any infatuation, and fill our eyes with your truth and beauty. When every fiber of every muscle in our bodies wants to give into temptation, ignite our hearts to reject sin’s filthy promises and to prefer you and your righteousness. 4. Remind us our bodies were bought with a precious and infinite price. Flee from sexual immorality. Every other sin a person commits is outside the body, but the sexually immoral person sins against his own body. Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body. (1 Corinthians 6:18–20) Sadly and tragically, sexual immorality seems to be the norm — even, in some cases, among relationships claiming to be Christian. But when everyone else is giving in, we refuse to give up. Whenever we are tempted to cross boundaries you have lovingly set for us, carry our minds to the cross, where Jesus died to liberate us from every ounce of sexual sin. It will be one of the most radical, countercultural, Spirit-enabled feats of our lives: choosing to deny the impulse to experiment or express ourselves sexually in dating because we trust you and treasure Jesus. 5. Weave our dating relationship into other meaningful relationships. Take care, brothers, lest there be in any of you an evil, unbelieving heart, leading you to fall away from the living God. But exhort one another every day, as long as it is called “today,” that none of you may be hardened by the deceitfulness of sin. (Hebrews 3:12–13) Father, guard us from isolating ourselves and our relationship from other believers. The more time we spend one-on-one with each other, the less time we spend with other important people in our lives. That distance is one of the greatest dangers in dating. Draw the men and women we need into our feelings, our communication, and our decision-making. Bring us other Christians who love us enough to ask hard questions. When the temptation will be to date off in a corner, weave our relationship into real, consistent, and engaged community. 6. In your perfect timing, give us clarity about whether we should marry. Commit your way to the Lord; trust in him, and he will act. . . . Be still before the Lord and wait patiently for him. (Psalms 37:5, 7) If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him. (James 1:5) We feel how vulnerable we are in dating — the uncertainty, the fragility, the volatility. It is not a safe love yet, because it is not yet sealed with our promises. If we are to truly, deeply, exclusively, freely, and passionately love each other, it must be as husband and wife. It must be inside the beautiful and mysterious oneness of marriage. So, give us clarity, God. We are waiting for you to make clear whether we should marry. We don’t want to date one day longer than you would have us. We’re pleading for wisdom in dating because we know how much you love to give it to those who ask. 7. At every step, remain our first and greatest love. “You shall love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind.” (Luke 10:27) “I have this against you, that you have abandoned the love you had at first.” (Revelation 2:4) Above all, forbid that any love would begin to overshadow or replace our love for you. If either of us consistently draws us away from you, give us enough faith and love to walk away. Guard us from anyone who wants your place in our heart, and lead us to a husband or wife who has already given all of their heart, soul, mind, and strength to you. Whether we ever marry or not, we pledge our love first and forever to you — from this day forward, for better, for worse, for richer, for poorer, in sickness and health — until death once and for all marries us to you.