About the Book
"Great by Choice" by Jim Collins explores why some companies thrive in uncertain and chaotic environments while others falter. The book presents research-based strategies and practices that successful companies follow, such as disciplined decision-making, consistent innovation, and a focus on long-term goals. Collins and co-author Morten T. Hansen draw on historical and contemporary examples to provide valuable insights for businesses looking to achieve sustained success.
Oral Roberts
Granville Oral Roberts was born January 24, 1918 in Pontotoc County, near Ada, in Oklahoma. His parents were deeply religious. His father was a farmer who also preached the gospel and established Pentecostal Holiness churches. His mother regularly prayed for the sick and led people to Christ. While she was still pregnant, Robert's mother committed Oral to God's service. Even though Oral had a very strong stutter his mother would tell him that one day God would heal his tongue and he would speak to multitudes.
The Roberts family was desperately poor. When Roberts was 16 he moved away from home, hoping for a better life. He rejected God and his upbringing. He started living a wild life and his health collapsed. Roberts had contracted tuberculosis. He returned home and eventually dropped to 120 pounds. He was a walking skeleton. God spoke to his older sister, Jewel, and told her that He was going to heal Oral. During this same time Oral turned his heart back to God and gave his life to Christ. A traveling healing evangelist named George Moncey came to Ada and held meetings in a tent. Oral's elder brother was touched when he saw friends of his healed in the meeting. He decided that he should get Oral and bring him to be healed. On the way to the meeting God spoke to Oral and said "Son, I'm going to heal you and you are to take my healing power to your generation. You are to build me a University and build it on My authority and the Holy Spirit." Once at the meeting Oral waited until the very end. He was too sick to get up and receive prayer, and so had to wait for Moncey to come to him. At 11:00 at night his parents lifted him so he could stand. When Moncey prayed for him the power of God hit him and he was instantly healed. Not only that but every bit of his stutter was gone!
After Roberts was healed he began to travel the evangelistic circuit. He met and married Evelyn Lutman, a school teacher from the same Holiness Pentecostal background as Roberts. They had their first child Rebecca and then the entire family began traveling as ministers. In 1942 they left the evangelistic field for a while and Roberts became a pastor. He also returned to college to further his education. While a pastor he prayed for a church member whose foot was crushed. The foot was instantly healed. God continued to speak to Roberts about his call to the multitudes. God called him to an unusual fast. Roberts was to read the four gospels and the book of Acts three times consecutively, while on his knees, for thirty days. God began to reveal Jesus as the healer in a new way. God also began to give Roberts dreams where he would see people's needs as God saw them. God called him to hold a healing meeting in his town. A woman was dramatically healed, several people were saved and Roberts' ministry changed overnight.
Roberts resigned his church in 1947 and began an itinerant ministry. Notable healings began to occur. One man tried to shoot Roberts. God used the story to bring him media attention, which expanded his ministry very quickly. Roberts felt called to purchase a tent and take his evangelistic ministry to larger cities. His first tent held 3,000 but he quickly exchanged it for a tent that held 12,000. In July 1948 The Oral Roberts Evangelistic Association was established. Oral began traveling continuously throughout the United States. Like many of his Pentecostal brethren Roberts held inter-racial meetings. This brought him a lot of negative attention from groups who didn't like his stand. He even received death threats for not holding segregated meetings. In 1956 Roberts was invited to Australia. He held meetings in Sydney and Melbourne. In Melbourne there were outright physical attacks and destructive gangs. He was literally driven out of the city for praying for the sick. Often when people discuss the healing revival of the 1950s Oral Roberts and William Branham are listed as the most widely recognized leaders of the movement. Others came along side and many emulated them, but they were the most widely recognized personalities.
Roberts was a man who understood and used the media for his benefit. Roberts began publishing a magazine almost immediately upon starting his ministry. He grasped the power of radio and television. In 1954 Roberts began filming his crusades. He began playing his sermons on radio and then airing the crusade tapes during evening television prime time. Unfortunately there is some evidence that healing meetings were scripted ahead of time, and not all healings were genuine. People began writing to the Ministry headquarters by the thousands. They were accepting Christ as their savior after seeing a person healed on TV. By 1957 the ministry was receiving 1,000 letters a day and he was getting thousands of phone calls. He established a round the clock prayer team to answer calls and pray for people who contacted the ministry. In 1957 Roberts claimed 1,000,000 salvations. Between 1947 and 1968 Roberts conducted over 300 major Crusades. Money was flowing into the organization at an unprecedented rate.
In the late 1950s the healing movement was waning and ministries were under attack for their lack of financial accountability. Roberts began to move on the vision God gave him to build a University. It was chartered in 1963 and became open to students in 1965. Roberts was having a significant national impact in the late 1950s and early 1960s. For several years his named appeared in the Top 100 list of the nation's most respected people. Although Roberts continued to hold healing meetings his focus shifted to the University and the television programs.
The 1970s and 80s brought many crises to the Roberts family. Their daughter Rebecca and son-in-law Marshall were killed in a plane crash. Their son Ronnie struggled with depression after serving in Vietnam and also declaring himself gay. He grew despondent after losing his job and committed suicide. Richard Roberts got a divorce. After Richard remarried he and his wife lost a new born son within two days. Roberts began teaching a doctrine of "seed faith" where he claimed that if you gave to his ministry then God would pay you back in multiplied ways. The television ministry received heavy criticism for the constant requests for money. The Roberts were living an extravagance lifestyle while many of their supporters were not wealthy. Financial questions were raised in how Roberts used University endowment funds to purchase personal homes and cars.
In 1977 Roberts had a vision to build a hospital where people not only received care but received healing prayer. It was to be called City of Faith. Roberts put his heart and soul into the project, believing that God would build it as He had the University. The hospital struggled along and Roberts called his followers to give to the project, believing he had a vision from God to raise the money. Roberts even claimed twice that if money didn't come in that Jesus would "take him home." The hospital was built, but never succeeded financially, and finally closed in 1989. Financial giving was plummeting for both the Oral Roberts Evangelistic Association and Oral Roberts University.
Roberts retired in 1993, at the age of 75. Roberts, with his wife Evelyn, moved to California to live near the coast. Evelyn died in May 2005. Although Roberts influence waned after the problems of the 1970s and 1980s, he was still recognized for his pioneering work on the "sawdust trail", television evangelism, and building a Christian University. He often appeared on religious broadcasting networks as a recognized leader in the healing movement of the last half century. He died December 15, 2009 at the age of 91.
Oral Roberts' legacy is a mixed one. Roberts brought the truth of God's healing to the public in a way that few others accomplished in his lifetime. His financial and personal issues and increasingly extravagant claims eventually brought his ministry into disrepute. The University he established continued to have financial crises under the leadership of his son Richard Roberts. It was only after Richard stepped down in 2009 and new leadership took over the University that it stabilized financially. The University is no longer connected to the Oral Roberts Evangelistic Association.
What Keeps Couples Apart
Several months ago, as my wife’s birthday approached, I was thrilled to discover that a band she likes had plans to play next year in a nearby city. I booked good seats, spending a bit more than I normally would on birthdays, and began anticipating her reaction. On the morning of her birthday, she opened my gift, saw the concert tickets, and immediately began (to my surprise and consternation) to laugh. Hard. When she could draw a breath again, she reminded me that we had already booked tickets for this exact concert: same night, same venue. At which point I remembered that, oh yes, we had indeed done so months earlier. A long COVID postponement had pushed the concert entirely out of my mind. Now we had four expensive tickets. And — to add insult to injury — the birthday seats I had booked weren’t quite as good as the ones we had already booked together. Thankfully, my wife was able to laugh at my mistake. But of course, it was also a bit hurtful, given that I had entirely forgotten a special plan we had made together. Resilient Intimacy As my wife and I reflected later, we realized that we know married couples for whom my gaffe would have resulted not in laughter but in a blow-out argument — for whom it would have become not an amusing story but a major incident. For the wives, it would have constituted Exhibit A of her husband’s callous disregard, and the story would have been repeated (often) with bitterness, anger, and disgust. For their part, the husbands likely would have doubled down, not apologizing or daring to admit fault. We wondered what makes the difference in our case, why our marriage can weather small slights, stupid oversights, inconveniences, poorly chosen words, clashes of opinion, and sins of attitude and action against one another. And I think an important part of the answer is marital intimacy. By marital intimacy, I mean a depth of mutual knowledge and affection between a husband and wife, a marriage in which both spouses enjoy sharing experiences, emotions, ideas, and sexual romance with one another. Our own marriage is certainly a work in progress, and I’m not half the husband I ought or want to be, but through God’s goodness we have tasted this intimacy and desire more. Obstacle to Intimacy: Busyness Despite the beauty and blessedness of true intimacy, I’ve encountered numerous obstacles to it — both in my own marriage, and in years of counseling married couples. One of the most common is busyness. If intimacy involves shared experiences, emotions, ideas, and sexual romance, it’s going to require significant time together. You can’t fit it into fifteen-minute increments here and there. For many married couples, however, time is in short supply. Work commitments, household chores, church involvement, transporting kids to their activities — all these good responsibilities fill our lives and keep us traveling in different directions. When a husband and wife pass like ships in the night, there’s not sufficient time to go deep beneath the surface. Obstacle to Intimacy: Lack of Effort A closely related obstacle is a lack of effort invested in cultivating intimacy. Perhaps this is, in part, a function of our culture’s misguided idealization of relationships, in which the dream scenario is to find our soul mate and experience an instant, magical, effortless depth of relationship. We’re disillusioned when we find it doesn’t work that way. A more realistic guide for marriage comes from Hebrews 10:24, which speaks generally of relationships within the Christian community. The English Standard Version translates the verse as, “Let us consider how to stir up one another to love and good works.” But a more literal translation would be, “Let us consider one another, unto the stirring up of love and good works.” Note the subtle but significant difference. The author of Hebrews urges us to consider not mainly a project (how to stir up others) but people (“one another”). The word consider suggests direct observation of something, together with deliberate thought about it. Since Christian community requires such careful thought toward one another, surely marriage does all the more. We’re to consider our spouse, to observe and ponder this person, to become world experts so that no one knows him or her better. Like any field of research, this long-term course of spousal study requires energy, focus, and attention. Failure to put in the work rules out the reward of intimacy. Obstacles Under the Obstacles Although lack of time and lack of effort are both significant obstacles, they’re not the only ones, and certainly not the deepest. In general, barring other factors, we allocate time and effort to the pursuits we really care about. If we’re passionate about the latest Netflix show, the model railroading club, or the soccer league, we make time and engage deeply. So what prevents this same investment in our marriage? I’ve found that there are usually obstacles under the obstacles. One of the deepest is selfishness. True intimacy with a spouse requires time, work, vulnerability, and sacrifice. It’s a whole lot easier to avoid those costs, particularly if they obstruct our other aims and desires. Sometimes, at the end of a day, when I’m tired of talking and prefer to be silent, the best way to serve my wife is through conversation. At other times, the situation is reversed, and I’m the one who needs a listening ear. Our responses in such moments (and in thousands of other ones) will move us either toward or away from intimacy. “True intimacy with a spouse requires time, work, vulnerability, and sacrifice.” Ignorance also cripples intimacy. We may long for emotional, relational, and sexual intimacy in marriage, but we’ve never seen such intimacy modeled or learned about it from others. To many, intimacy is a mystery, a foreign land, and we have no map, no idea of how to get beneath pleasantries or functional conversations in order to explore another person’s heart. When we find time alone with our spouse, we remain in the rut of “calendar and kid” conversations. Or perhaps the obstacle we face isn’t ignorance but insecurity; we’ve been badly hurt in other relationships and have walled off certain areas of emotional intimacy as no-go zones in order to protect ourselves. We’re not sure how (or if) we could ever open those corners of our lives to another person again. Finally, one of the most serious obstacles to intimacy is a lack of forgiveness. When one or both spouses have been hurt by the other, and that hurt hasn’t been addressed, repented of, and covered with grace, resentment rankles. Each subsequent interaction is freighted with past pain, interpreted through a lens of suspicion. Bitterness accumulates, undercutting intimacy. How to Pursue Marital Intimacy So then, in the face of several significant obstacles, how might we move toward marital intimacy? VISION FOR INTIMACY A crucial first step is seeing and celebrating intimacy in marriage as a precious and desired goal. We would do well to remind ourselves that marriage is a picture of the relationship between Christ and the church, and that therefore the emotional, intellectual, experiential, and sexual intimacy of husband and wife reflects and expresses the intimate love between Christ and his people. Ephesians 5:28–31 teaches that Christ “nourishes and cherishes” the church, that husbands are to “love their wives as their own bodies,” and that husbands and wives become “one flesh” with one another. These are attractive and compelling visions of intimacy. SOURCE OF INTIMACY Once we desire this intimacy, how do we attain it? We can start by asking God for help. He is glorified when our marriages express the intimate love between his Son and his people. So, when we ask him for help in this area — sincerely and persistently — he will answer. Sometimes he’ll grow us in pleasant ways, and sometimes in painful ways. Seasons of suffering can deepen and sweeten our relationships. “God is glorified when our marriages express the intimate love between his Son and his people.” Early in our marriage, my insecurities and anxieties were exposed to my wife in a particularly painful way over the course of months, and she consistently responded to my vulnerability with tenderness and compassion. Her patient love set a tone for our entire marriage that continues to this day. INTIMACY IN COMMUNITY God will act on our behalf, but he also calls us to action. It may seem paradoxical, but one of the most important means of pursuing marital intimacy is surrounding our marriages with other people. True marital intimacy requires an inner core of the gospel and an outer context of Christian community; intimacy must be sourced by good news and surrounded by church. In community, our sins of selfishness and unforgiveness are lovingly identified, prayed for, and challenged. In community, we’re given examples of healthy, intimate marriages from which we can learn, and that we can imitate. Those marriages provide a road map for ours. Marriage counseling with a wise and godly couple is great, but so is simply spending time with them and observing their interactions in everyday life. We can see for ourselves how communication happens, conflicts are resolved, courtesies are extended, and collaboration in ministry is enjoyed. If your marriage is stale and superficial, why not commit to diving deeper into the gospel and into a gospel-saturated community of believers? What’s Wrong in My Marriage? If Christian community is the nurturing context for marital intimacy, the gospel is the necessary core. Only the gospel can fully address our in-built selfishness, lack of forgiveness, and insecurity — those obstacles under the other obstacles. The gospel draws our hearts to Christ, who surrendered himself to death for our sake and took our punishment upon himself. As we soak in that good news, we experience the magnificence of God’s love and the magnitude of our own sin. I once asked a warring couple to identify the main problem in their marriage, and then listened for 45 minutes as each spouse pinpointed the failings of the other. For each, their spouse’s sin was the real problem. The other’s failings were big; theirs were small. The gospel devastates that warped view, because it tells us that the Son of God had to die for our sin. But the gospel also announces that, in Christ, we’re forgiven, cleansed, and treasured by God. God sees, knows, and loves us. So maybe it’s possible for another human being to do the same. True marital intimacy is a precious jewel to be prayed for, prized, and pursued. It’s worth the work. Article by Stephen Witmer
