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Obsessed - Building A Brand People Love From Day One Obsessed - Building A Brand People Love From Day One

Obsessed - Building A Brand People Love From Day One Order Printed Copy

  • Author: Emily Hayward
  • Size: 2.19MB | 174 pages
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About the Book


"Obsessed" by Emily Hayward is a guide that outlines the steps and strategies needed to create a successful and beloved brand from the very beginning. The book emphasizes the importance of understanding and connecting with your target audience, building a strong brand identity, and creating a compelling brand story that resonates with consumers. Through real-world examples and practical advice, "Obsessed" offers valuable insights for entrepreneurs and business owners looking to establish a brand that truly stands out and captivates their audience.

Joni Eareckson Tada

Joni Eareckson Tada Joni Eareckson Tada is a remarkable woman. Injured in a diving accident at the age of 17, Joni has had to endure more physical suffering than most of us ever will. Though she suffered a deep depression and lost the will to live in the aftermath of her accident, she gradually came back to a deeper relationship with God. Because of her early struggles, she has become strong in her faith and is a testimony to the world of how when we are weak, God is strong. Her story is not one of bitterness and despair, as we might imagine it to be, but one of love and victory. Joni Eareckson Tada was born in Baltimore, Maryland in 1950 to John and Lindy Eareckson. She was the youngest of four sisters, Linda, Jay, and Kathy. Her name is pronounced “Johnny”, being he named after her father. Joni inherited her father’s athletic and creative abilities, giving father and daughter a special bond. Her childhood was an extremely happy one. She grew into a young adult surrounded by love, happiness, and security in her parent’s home. The Eareckson family shared a great love for the outdoors, which promoted family togetherness. They shared in various outdoor activities such as camping trips, horseback riding, hiking, tennis, and swimming. In 1967, after graduating from high school, Joni had her fateful accident. It was a hot July day and she was to meet her sister Kathy and some friends at the beach on Chesapeake Bay to swim. When she arrived, she dove in quickly, and immediately knew something was wrong. Though she felt no real pain, a tightness seemed to encompass her. Her first thought was that she was caught in a fishing net and she tried to break free and get to the surface. Panic seized her as she realized she couldn’t move and she was lying face down on the bottom of the bay. She realized she was running out of air and resigned herself to the fact that she was going to drown. Her sister, Kathy, called for her. She ran to Joni and pulled her up. To Kathy’s surprise, Joni could not support herself and tumbled back into the water. Kathy pulled her out and Joni gasped for air. Joni was puzzled as to why her arms were still tied to her chest. Then to her dismay, Joni realized they were not tied, but were draped lifelessly across her sister’s back. Kathy yelled for someone to call an ambulance and Joni was rushed to the hospital. Joni’s life was changed forever that July day in 1967. She had broken her neck – a fracture between the fourth and fifth cervical levels. She was now a quadriplegic, paralyzed from the shoulders down. While her friends were busy sending out graduation announcements and preparing to go to college in the fall, Joni was fighting for her very life and having to accept the fact that she would have to live out the rest of her life in a wheelchair. Joni’s rehabilitation was not easy. As you might imagine she was angry and she raged against her fate. She struggled with depression and often times she wanted to end her life. She could not understand how God could let this happen to her. Before the accident she had felt that she wasn’t living the life she should be so she had prayed that God would change her life – that he’d turn it around. After months of staring at the ceiling and wallowing in her depression, Joni began to wonder if this was God’s answer to her prayer. This realization that God was working in her life was the beginning of Joni’s journey to wholeness as a disabled person. She participated in various rehabilitation programs that taught her how to live with her disabilities and she immersed herself in God’s Word to become spiritually strong. Joni’s life has been a full one. She has learned early on to compensate for her handicaps. Being naturally creative, she learned to draw and paint holding her utensils with her teeth. She began selling her artwork and the endeavor was a great success. There was a real demand for her work. She kept herself very busy with her artwork and gained for herself a degree of independence. She was also able to share Christ’s love in her drawings. She always signed her paintings “PTL” which stood for “Praise the Lord”. Joni has also become a sought after conference speaker, author, and actress, portraying herself in the World Wide Pictures production of “Joni”, the life story of Joni Eareckson in 1978. She has written several books including “Holiness in Hidden Places”, “Joni”, which was her autobiography, and many children’s titles. But her most satisfying and far-reaching work is her advocacy on behalf of the disabled. In 1979, Joni moved to California to begin a ministry to the disabled community around the globe. She called it Joni and Friends Ministries (JAF Ministries), fulfilling the mandate of Jesus in Luke 14:13,23 to meet the needs of the poor, crippled, and lame. Joni understood first-hand the loneliness and alienation many handicapped people faced and their need for friendship and salvation. The ministry was soon immersed with calls for both physical and spiritual help for the disabled. JAF Ministries thus uncovered the vast hidden needs of the disabled community and began to train the local church for effective outreach to the disabled, an often overlooked mission field. JAF Ministries today includes local offices in such major cities as Charlotte, Chicago, Dallas/Fort Worth, Phoenix, and SanFrancisco. The goal of the ministry is to have ten such offices in metropolitan areas by the year 2001. Through JAF Ministries, Joni tapes a five-minute radio program called “Joni and Friends”, heard daily all over the world. She has heart for people who, like herself, must live with disabilities. Her role as an advocate for the disabled has led to a presidential appointment to the National Council on Disability for over three years. Joni also serves on the board of the Lausanne Committee for World Evangelization as a senior associate for evangelism among disabled persons. Joni has also begun Wheels for the World, a ministry which involves restoring wheelchairs and distributing them in developing nations. Joni has won many awards and commendations throughout her life. In 1993 she was named Churchwoman of the Year by the Religious Heritage Foundation and the National Association of Evangelicals named her “Layperson of the Year”, making her the first woman ever to receive that honor. Also among the numerous awards she has received are the American Academy of Achievement’s Golden Plate Award, The Courage Award of the Courage Rehabilitation Center, the Award of Excellence from the Patricia Neal Rehabilitation Center, the Victory Award from the National Rehabilitation Hospital, and the Golden Word Award from the International Bible Society. In 1982, Joni married Ken Tada. Today, eighteen years later, the marriage is strong and committed and they are still growing together in Christ. Ken and Joni travel together with JAF Ministries speaking at family retreats about the day to day experiences of living with disabilities. At the helm of JAF Ministries, Ken and Joni strive to demonstrate in tangible ways that God has not abandoned those with disabilities. And they speak from experience.

But Have You Prayed

What hasn’t yet changed in your life because you haven’t started praying for it? Prayerlessness, of course, comes in varieties. Some almost never pray, proving that prayer is nothing more than a formality, a greeting card to God when they have time. Others only pray when they have some desperate and immediate need, treating prayer like a crisis-response line (and largely neglecting prayer otherwise). Others may pray regularly, but their prayers slowly devolve into repeated phrases that taste stale, impersonal, removed from real life. Even the best among us can sometimes swing between treasuring prayer when we think we really need it and skipping prayer when life seems to be going well. Prayer, however, is not a last resort, but a first line of defense, because God is not a last resort, but the one to whom we look first. Prayer is powerful because God is the most powerful agent of change in any of our lives. Oh, what peace we often forfeit Oh, what needless pain we bear All because we do not carry Everything to God in prayer. Jesus confronted the threat of prayerlessness in his disciples, and in a way that should land with gravity and hope in the midst of our own trials and burdens. Desperate Situation In Mark 9, a man had come, bearing his self-destructive, demon-oppressed son, searching desperately for Jesus — for healing. “Teacher, I brought my son to you,” the father says, “for he has a spirit that makes him mute. And whenever it seizes him, it throws him down, and he foams and grinds his teeth and becomes rigid” (Mark 9:17–18). Parents of young children can at least begin to imagine how excruciating and debilitating this suffering was. Is there anything this father would not do to see his son whole again? “What hasn’t yet changed in your life because you haven’t yet prayed for it?” By the time Jesus arrives on the scene, his disciples have been attempting to drive out the demon. But they were not able (Mark 9:18), even though they had been given authority over unclean spirits (Mark 6:7). And as they struggled over the helpless boy, the religious leaders emerge with crowds to argue with them (Mark 9:14), surely making the situation all the more stressful and tragic. Nothing but Prayer Jesus asks his father, “How long has this been happening to him?” “From childhood” (Mark 9:21). Not just for several weeks or months, but over years, potentially decades. “And it has often cast him into fire and into water, to destroy him. But if you can do anything, have compassion on us and help us” (Mark 9:22). Jesus, of course, can do anything, literally anything. “‘If you can’! All things are possible for one who believes,” he replies (Mark 9:23). “I believe,” the father famously responds, “help my unbelief!” (Mark 9:24). So, Jesus heals the boy: “You mute and deaf spirit, I command you, come out of him and never enter him again” (Mark 9:25). The same spirit that evaded and overpowered the disciples surrenders immediately (and violently) (Mark 9:26), and at just the sound of his voice. When he is alone with his disciples, who are feeling confused and defeated by their failures, they ask him, “Why could we not cast it out?” (Mark 9:28). A penetrating and ageless question. “This kind,” Jesus says, “cannot be driven out by anything but prayer” (Mark 9:29). Maybe they didn’t pray at all, or maybe they prayed very little, or maybe they prayed formal, empty, heartless prayers, but either way Jesus says prayer — actually asking God — is what was missing. He could have said, This kind cannot be driven out by anyone but me, but instead he said, “This kind cannot be driven out by anything but prayer.” And as surprised as we might be that the disciples didn’t think to pray (or pray more), how often might Jesus say the same to us? What Kept Them from Praying? So, why didn’t the disciples pray? Why didn’t they ask God to help, to intervene, to do what was beyond the disciples’ own ability? We don’t know for sure, but the scene gives us a surprising number of potential reasons, many which might feel surprisingly relevant (and sobering) for own our prayer lives. DISTRACTED BY NOISE “How often have we given up praying because too many days or months or years have passed?” First, a great crowd had gathered to watch (and interfere with) their ministry (Mark 9:14). They weren’t doing spiritual warfare in the privacy of a home. The painful scene had become a stage, and the more the disciples failed and the longer the boy suffered, the more people came to watch. How many of us, with so many curious and suspicious eyes trained on us, would be courageous enough to stop and look toward heaven and pray? Or, how often does the sound of the crowds around us (constantly clawing at our attention through our devices), keep us from hearing Jesus say, “Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you” (Matthew 7:7)? Distractions, which come in many kinds and ways, often keep us from praying. DOUBTED BY MAN Not all had come simply to watch, though. Religious experts joined the crowd, arguing with the disciples and saying it couldn’t be done (Mark 9:14, 16). The spiritual enemy was obvious, but they had human enemies, as well — doubters, detractors, scoffers. They’re not waiting, like the rest of the crowd, for the disciples to heal the boy; they want nothing more than for followers of Jesus to fail (Mark 11:18). We may not face the same immediate opposition (though many Christians do), but wherever we are in the world, many want our prayers to fail — to prove that Jesus was just a man, the Bible just a book, and our prayers just wishful thinking. We know that faithfulness to Christ will cost us favor and approval from the world, and so the fear of man often keeps us from praying. DEFIED BY SATAN But the scribes were nothing compared with their unseen enemies. The disciples were dealing with an actual demon oppression — a real, destructive, spiritual enemy. A spiritual enemy strong enough to hurl the boy into fire and water, “to destroy him” (Mark 9:22). Maybe worst of all, he made the boy mute (Mark 9:17), unable to cry for help or even explain what was happening to him. What would you do while you watched him being torn apart? Even if we are not experiencing this kind of manifest demonic opposition, we do wrestle, every day, “against the spiritual forces of evil” (Ephesians 6:12). We pray into a downpour of fiery hostility. How often does Satan keep us from praying, doing all he can to keep us from our knees? DISCOURAGED BY INEFFECTIVENESS Though the disciples tried, really tried, to heal the boy, nothing changed. We don’t know what they tried, but we know that they tried (Mark 9:18) and that they had tried everything they knew to do (Mark 9:28). When Jesus says, “This kind cannot be driven out by anything but prayer,” he hints at all their failed attempts. And the boy still writhed and foamed and groaned on the ground — like he had for so long. A sense of futility surely began to set in. They had healed many before, but this spirit wouldn’t surrender. Maybe no one can heal this boy. How often have we given up praying because the outcome seems decided, because too many days or months or years have passed? Discouragement over unanswered prayer often keeps us from praying. Jesus Really Prayed Many barriers keep us from praying, but nothing kept Jesus from asking his Father, because Jesus knew that nothing was more vital and powerful than prayer. And he knew nothing was more vital and powerful than prayer because no one was more vital and powerful than his Father. “Some things will not change unless we humble ourselves, kneel, and plead with our Father in heaven.” When Jesus says, “This kind cannot be driven out by anything but prayer,” he knew so from personal and persistent experience. He was tempted in every way as we are, but without ever indulging in prayerlessness. We know how dependent he was on God — rising early in the morning (Mark 1:35), getting alone with his Father (Mark 6:46), and pouring out his heart (Mark 14:35). And we know he did this regularly (Luke 5:16). He was not distracted by the crowds or undone by the fear of man. He was not intimidated by demonic warfare or discouraged by God’s timing. He knew the soul-sustaining, demon-defeating, mountain-moving power of prayer — and he wanted us to know it too. Some oppression will not lift without prayer. Some wounds will not heal without prayer. Some trials will not end without prayer. Some sins will not die without prayer. Some relationships will not mend without prayer. Some things will not change, things we desperately want to change, unless we consistently and persistently humble ourselves, kneel, and plead with our Father in heaven. The all-wise, all-loving, all-powerful God has chosen to do much in the world through our prayers, because prayer is part of his precious relationship with his children and exalts him as the listening and answering God. So, what hasn’t yet changed in your life because you haven’t yet prayed?

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