Obsessed - Building A Brand People Love From Day One Order Printed Copy
- Author: Emily Hayward
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About the Book
"Obsessed" by Emily Hayward is a guide that outlines the steps and strategies needed to create a successful and beloved brand from the very beginning. The book emphasizes the importance of understanding and connecting with your target audience, building a strong brand identity, and creating a compelling brand story that resonates with consumers. Through real-world examples and practical advice, "Obsessed" offers valuable insights for entrepreneurs and business owners looking to establish a brand that truly stands out and captivates their audience.
Jerry Bridges
Jerry Bridges entered into the joy of his Master on Sunday evening, March 6, 2016, at Penrose Hospital in Colorado Springs, the day after he suffered cardiac arrest. He was 86 years old.
Childhood
Gerald Dean Bridges was born on December 4, 1929, in a cotton-farming home in Tyler, Texas, to fundamentalist parents, six weeks after the Black Tuesday stock market crash that led to the Great Depression.
Jerry was born with several disabilities: he was cross-eyed, he was deaf in his right ear (which was not fully developed), and he had spine and breastbone deformities. But given his family’s poverty, they were unable to afford medical care for these challenges.
The separatist church in East Texas where the Bridges were members had an altar call after every service. Jerry walked the aisle three times, at the ages of 9, 11, and 13. But he later realized that he had not been born again.
His mother Lillian passed away in 1944 when he was 14.
Conversion
In August of 1948, as an 18-year-old college student right before his sophomore year began, Jerry was home alone one night in bed. He acknowledged to the Lord that he was not truly a Christian, despite growing up in a Christian home and professing faith. He prayed, ”God whatever it takes, I want Christ to be my Savior.”
The next week in his dorm room at the University of Oklahoma he was working on a school assignment and reached for a textbook, when he noticed the little Bible his parents had given him in high school. He figured that since he was now a Christian, he ought to start reading it daily, which he did (and never stopped doing for the rest of his days).
The Navy
After graduating with an engineering degree on a Navy ROTC scholarship, he went on active duty with the Navy, serving as an officer during the Korean conflict (1951-1953). A fellow officer invited him to go to a Navigator Bible study. Jerry went and he was hooked. He had never experienced anything like this before.
When stationed on ship in Japan, he got to know several staff members of the Navigators quite well. One day, after Jerry had been in Japan for six months, a Navy worker asked him why he didn’t just throw in his lot with the Navigators and come to work for them. The very next day, December 26, 1952, Jerry failed a physical exam due to the hearing loss in his right ear, and he was given a medical discharge in July 1953, after being in the Navy for only two years. Jerry was not overly disappointed, surmising that perhaps this was the Lord’s way of steering him to the Navigators.
When he returned to the U.S., he began working for Convair, an airplane manufacturing company in southern California, writing technical papers for shop and flight line personnel. It was there that he learned to write simply and clearly—skills the Lord would later use to instruct and edify thousands of people from his pen.
The Navigators
Jerry was single at the time, living in the home of Navigator Glen Solum, a common practice in the early days of The Navigators. In 1955 Jim invited Jerry to go with him to a staff conference at the headquarters of The Navigators in Glen Eyrie at Colorado Springs. It was there that Jerry sensed a call from the Lord to be involved with vocational ministry. He was resistant to the idea of going on staff, but felt conviction and prayed to the Lord, “Whatever you want.” The following day he met Dawson Trotman, the 49-year-old founder of The Navigators, who wanted to interview Jerry for a position, which he received and accepted. Jerry was put in charge of the correspondence department—answering letters, handling receipts, and mainly the NavLog newsletter to supporters.
When Trotman died in June of 1956 (saving a girl who was drowning), Jim Downing took a position equivalent to a chief operations operator. A Navy man, Jim Downing knew that Jerry had also served in the Navy and tapped him to be his assistant.
Jerry struggled at times in his role, unsure if this was his calling since his position was so different from the typical campus reps. After ten years on staff he told the Lord, “I’m going to do this for the rest of my life. If you want me out of The Navigators you’ll have to let me know.”
Beginning in 1960, Jerry served for three years in Europe as administrative assistant to the Navigators’ Europe Director. In January of 1960, he read a booklet entitled The Doctrine of Election, which he first considered heresy but then embraced the following day.
In October of 1963, at the age of 34, he married his first wife, Eleanor Miller of The Navigators following a long-distance relationship. Two children followed: Kathy in 1966, and Dan in 1967. From 1965 to 1969 Jerry served as office manager for The Navigators’ headquarters office at Glen Eyrie.
From 1969 to 1979 Jerry served as the Secretary-Treasurer for The Navigators. It was during this time that NavPress was founded in 1975. Their first publications began by transcribing and editing audio material from their tape archives and turning them into booklets. They produced one by Jerry on Willpower. Leroy Eims—who started the Collegiate ministry—encouraged Jerry to try his hand at writing new material. Jerry had been teaching at conferences on holiness, so he suggested a book along those lines.
In 1978, NavPress published The Pursuit of Holiness, which has now sold over 1.5 million copies. Jerry assumed it would be his only book. A couple of years later, after reading about putting off the old self and putting on the new self from Ephesians 4, he decided to write The Practice of Godliness—on developing a Christlike character. That book went on to sell over half a million copies, and his 1988 book on Trusting God has sold nearly a million copies.
Jerry served as The Navigators’ Vice President for Corporate Affairs from 1979 to 1994. It was in this season of ministry that Eleanor developed non-Hodgkin’s lymphoma. She went to be with the Lord on November 9, 1988, just three weeks after their 25th wedding anniversary. On November 24, 1989, Jerry married Jane Mallot, who had known the Bridges family since the early ’70s.
Jerry’s final position with The Navigator’s was in the area of staff development with the Collegiate Mission. He saw this ministry as developing people, rather than teaching people how to do ministry. In addition to his work with The Navigators, he also maintained an active writing and teaching ministry, traveling the world to instruct and equip pastors and missionaries and other workers through conferences, seminars, and retreats.
Lessons
In 2014, Jerry published a memoir of his life, tracing the providential hand of God through his own story: God Took Me by the Hand: A Story of God’s Unusual Providence (NavPress, 2014). He closes the work with seven spiritual lessons he learned in his six decades of the Christian life:
The Bible is meant to be applied to specific life situations.
All who trust in Christ as Savior are united to Him in a loving way just as the branches are united to the vine.
The pursuit of holiness and godly character is neither by self-effort nor simply letting Christ “live His life through you.”
The sudden understanding of the doctrine of election was a watershed event for me that significantly affected my entire Christian life.
The representative union of Christ and the believer means that all that Christ did in both His perfect obedience and His death for our sins is credited to us.
The gospel is not just for unbelievers in their coming to Christ.
We are dependent on the Holy Spirit to apply the life of Christ to our lives.
His last book, The Blessing of Humility: Walk within Your Calling, will be published this summer by NavPress.
Legacy
One of the great legacies of Jerry Bridges is that he combined—to borrow some titles from his books—the pursuit of holiness and godliness with an emphasis on transforming grace. He believed that trusting God not only involved believing what he had done for us in the past, but that the gospel empowers daily faith and is transformative for all of life.
In 2009 he explained to interviewer Becky Grosenbach the need for this emphasis within the culture of the ministry he had given his life to:
When I came on staff almost all the leaders had come out of the military and we had pretty much a military culture. We were pretty hard core. We were duty driven. The WWII generation. We believed in hard work. We were motivated by saying “this is what you ought to do.” That’s okay, but it doesn’t serve you over the long haul. And so 30 years ago there was the beginning of a change to emphasize transforming grace, a grace-motivated discipleship.
In the days ahead, many will write tributes of this dear saint (see, e.g., this one from his friend, prayer partner, and sometimes co-author Bob Bevington). I would not be able to improve upon the reflections and remembrances of those who knew him better than I did. But I do know that he received from the Lord the ultimate acclamation as he entered into the joy of his Master and received the words we all long to hear, “Well done, my good and faithful servant.” There was nothing flashy about Jerry Bridges. He was a humble and unassuming man—strong in spirit, if not in voice or frame. And now we can rejoice with him in his full and final healing as he beholds his beloved Savior face to face. Thank you, God, for this man who helped us see and know you more.
Jerry Bridges wrote more than 20 books over the course of nearly 40 years:
The Pursuit of Holiness (NavPress, 1978)
The Practice of Godliness (NavPress, 1983)
True Fellowship (NavPress, 1985) [later published as The Crisis of Caring (P&R, 1992); finally republished with a major revision as True Community (NavPress, 2012)]
Trusting God (NavPress, 1988)
Transforming Grace (NavPress, 1991)
The Discipline of Grace (NavPress, 1994)
The Joy of Fearing God (Waterbrook, 1997)
I Exalt You, O God (Waterbrook, 2000)
I Give You Glory, O God (Waterbrook, 2002)
The Gospel for Real Life (NavPress, 2002)
The Chase (NavPress, 2003) [taken from Pursuit of Holiness]
Growing Your Faith (NavPress, 2004)
Is God Really in Control? (NavPress, 2006)
The Fruitful Life (NavPress, 2006)
Respectable Sins (NavPress, 2007) [student edition, 2013]
The Great Exchange [co-authored with Bob Bevington] (Crossway, 2007)
Holiness Day by Day (NavPress, 2008) [a devotional drawing from his earlier writing on holiness]
The Bookends of the Christian Life [co-authored with Bob Bevington] (Crossway, 2009)
Who Am I? (Cruciform, 2012)
The Transforming Power of the Gospel (NavPress, 2012)
31 Days Toward Trusting God (NavPress, 2013) [abridged from Trusting God]
God Took Me by the Hand (NavPress, 2014)
The Blessing of Humility: Walk within Your Calling (NavPress, 2016)
For an audio library of Jerry Bridges’ talks, go here.
Funeral
Visitation for Jerry Bridges was held on Thursday, March 10, 2016, from 5 to 8 pm, at Shrine of Remembrance (1730 East Fountain Blvd, Colorado Springs, CO 80910).
The memorial service was held on Friday, March 11, 2016, at 2 pm at Village Seven Presbyterian Church (4055 Nonchalant Circle South, Colorado Springs, CO 80917).
Kindness in a World Gone Mad
I was waiting in line with my sons for a roller coaster when the T-shirt caught my eye: Kindness is free — so sprinkle that stuff everywhere . I’m sympathetic to the message at one level. To many, the world feels meaner in recent years, and perhaps especially so since the last election cycle, COVID-19, and civil unrest. Yes, genuine human kindness, in the most basic of senses, has often been sorely lacking. More kindness would indeed be nice, and perhaps shine in new ways in times when we’re coming to expect meanness and outrage everywhere. But as admirable as the instincts behind the message are, the initial claim is badly mistaken. No, real kindness — the kind we really long for and need — is not free. And perhaps it would help us all to come to terms with that up front. Real kindness is costly. This Harsh World Deep down, we know that we live in a mean world — too mean to keep the meanness constantly at the forefront of our minds. Yet at times — more frequent for some than others — the meanness, the evil afoot in this world, accosts us. Even as bright as some days appear, there is a “present darkness” ( Ephesians 6:12 ), still under the sway of “the god of this world” ( 2 Corinthians 4:4 ). Pretender though he is, and numbered his days, his “domain of darkness” ( Colossians 1:13 ) is real, and “the power of darkness” ( Luke 22:53 ) treacherous. And not only has the world out there  gone mad, but far too often the sway of the world, and the indwelling sin in us all, brings that meanness in here , into the people who profess to be Christ’s. Tragically, the very people who are to make Jesus known by their love for each other ( John 13:35 ) can be harsh, quarrelsome, impatient, shrill, nasty. It’s only human to respond in kind. But Christ requires of his church what is more than human: respond in kindness . Virtue in a Vacuum? In part, internal conflict in the Ephesian church prompted Paul’s second letter to Timothy. At the letter’s heart, the aging apostle gives his protégé this arresting charge: The Lord’s servant must not be quarrelsome but kind to everyone , able to teach, patiently enduring evil, correcting his opponents with gentleness. God may perhaps grant them repentance leading to a knowledge of the truth, and they may come to their senses and escape from the snare of the devil, after being captured by him to do his will. ( 2 Timothy 2:24–26 ) Christians have long celebrated kindness as one of the heavenly virtues . Yet we live in a day that often makes very little of kindness. We assume it’s free. We celebrate “random acts of kindness.” We think of kindness without context . Of course, in our mean world, it is pleasant to be surprised by a stranger’s kindness, free and random as it may seem. Sure, sprinkle that stuff everywhere. But the Christian vision of kindness is far deeper, more significant, and contextualized. “Kindness is not random or free, but a costly, counter-intuitive response to meanness, rather than responding in kind.” Christian kindness is no common courtesy or virtue in a vacuum, but a surprising response to mistreatment and hurt. It is not random or free, but a costly, counterintuitive response to meanness, to outrage, rather than responding in kind. As Don Carson comments on 1 Corinthians 13:4 , “Love is kind — not merely patient or long-suffering in the face of injury, but quick to pay back with kindness what it received in hurt” ( Showing the Spirit , 79). Companions of Kindness One way to see that Christian kindness is not random is to observe the kind of company it keeps, especially in the letters of Paul — who would be “the apostle of kindness,” if there were one. No one sprinkles costly kindness like Paul. Among other graces, kindness often appears hand in hand with patience and compassion. Patience appears side by side with kindness, and in the same order, in 2 Corinthians 6:6  and Galatians 5:22 : “patience, kindness.” So also, Paul presses them together in Romans 2:4 , in speaking of divine patience and kindness: “Do you presume on the riches of his kindness and forbearance and patience, not knowing that God’s kindness is meant to lead you to repentance?” So too, as we’ve seen, Christian pastors — “the Lord’s servant” in the midst of conflict — “must not be quarrelsome but kind to everyone, . . . patiently enduring evil” ( 2 Timothy 2:24 ). Kind to everyone  — isn’t that surprising? The opponents here are false teachers. They must not be coddled or encouraged. Rather, they must be exposed and corrected — and yet that is no license to treat them harshly or with meanness. Opponents can be patiently endured and gently corrected. In fact, it would not be kind  to a false teacher, or the church, to let him continue in error. Exposing his error and gently correcting him is kindness. As for compassion, Ephesians 4:32  memorably explains the command to “be kind to one another” with the word “tenderhearted” (or “compassionate,” Greek eusplanchnos ). Kindness is an expression of a tender, compassionate heart. Colossians 3:12  puts all three together, with humility and meekness: “Put on then, as God’s chosen ones, holy and beloved, compassionate hearts, kindness, humility, meekness, and patience.” Kindness, we might say, is a kind of secondary virtue. Compassion and patience, in various ways, make kindness possible. A compassionate heart leads to kindness, and external actions that give expression to that kindness. So also, patience makes internal kindness and its external acts possible. Patience gives emotional and practical space for kindness to ripen and move outward in physical acts. True kindness and its expressions (which are not random or free) complete and extend its companion virtues. The fruit of kindness needs the roots of patience and compassion, and they need kindness. Costly Kind Our young kids are still honest enough with themselves, and us, to admit to how costly kindness can be. When a sibling is mean, or someone on the playground, their natural response (and ours) is not to be kind, but to respond in kind. Which is why we consider kindness a Christian virtue  — which doesn’t just happen spontaneously without practice and the enabling of the Holy Spirit. Kindness, Paul says, is the produce of the Spirit ( Galatians 5:22–23 ; 2 Corinthians 6:6 ), not of the natural human heart. Real kindness requires intervention from the outside, both from God’s Spirit and also his divine Son stepping into our mean world, showing us a different way, and doing it, climactically, to our eternal salvation and joy. As my wife and I have learned  in almost fifteen years of marriage, kindness toward each other begins with God’s kindness toward us in Christ. Only then can we really find the resources to overcome evil with good, triumph over annoyance with patience, and rise above meanness with kindness. In other words, the heart of how we become kinder — not with free, random, imitation kindness, but with thick, genuine, Christian kindness — is knowing and enjoying the kindness of God toward us, and doing so specifically by feeding on, and taking our cues from, the very words of God. Behold His Kindness Our world, in its rebellion and cosmic treason, is no meaner than in its meanness to God himself — God who is holy and just. And yet what shocking kindness he displays, even toward the unbelieving. Our heavenly Father “is kind to the ungrateful and the evil” ( Luke 6:35 ). Even those who live the hardest, meanest of lives are surrounded by rays of God’s common kindness , as we might call it: beautiful days, human minds and bodies and words, friends and family, food and shelter, the everyday divine kindnesses we take for granted until they’re gone. “Even those who live the hardest, meanest of lives are surrounded by rays of God’s common kindness.” As Paul preached at Lystra, even “in past generations,” before Christ, when God “allowed all the nations to walk in their own ways,” he showed the unbelieving his common kindness, and “did not leave himself without witness, for he did good by giving you rains from heaven and fruitful seasons, satisfying your hearts with food and gladness” ( Acts 14:16–17 ). Such kindness even in our day, gratuitous as it may seem to us, is not wasted. It is not random but has purpose: “meant to lead you to repentance” ( Romans 2:4 ). Yet in the fullness of time, “the goodness and loving kindness of God our Savior appeared” ( Titus 3:4 ), bringing salvation — God’s special kindness  — through faith in Christ. Such divine kindness not only brought eternal rescue for God’s long-chosen people, but it engrafts even strangers into God’s ancient tree of blessing through faith ( Romans 11:22 ). Jesus is Kindness incarnate, whose yoke is not severe, but (literally) kind  ( Matthew 11:30 ). He is the Lord whom we, with new Spirit-given palates, taste as kind  ( 1 Peter 2:3 ). Kindness Coming As Christ, by his Spirit, shows kindness to us, in his word and in our lives, he also forms us into instruments of his kindness to others. “God in Christ forgave you,” Paul says in Ephesians 4:32 . Therefore, “Be kind to one another, tenderhearted, forgiving one another.” Ultimately, it is the kindness of God that melts an unforgiving spirit, softens a hard heart, and transforms unkind actions. In Christ, we become the kind of people who see others , and have compassion  for them, and exercise patience  toward them, and show kindness  to them, knowing not only that we ourselves have been shown kindness but that “in the coming ages [God himself will] show the immeasurable riches of his grace in kindness toward us in Christ Jesus” ( Ephesians 2:7 ). We have only begun to taste the kindness of our God.