Obsessed - Building A Brand People Love From Day One Order Printed Copy
- Author: Emily Hayward
- Size: 2.19MB | 174 pages
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About the Book
"Obsessed" by Emily Hayward is a guide that outlines the steps and strategies needed to create a successful and beloved brand from the very beginning. The book emphasizes the importance of understanding and connecting with your target audience, building a strong brand identity, and creating a compelling brand story that resonates with consumers. Through real-world examples and practical advice, "Obsessed" offers valuable insights for entrepreneurs and business owners looking to establish a brand that truly stands out and captivates their audience.
Joni Eareckson Tada
Joni Eareckson Tada is a remarkable woman. Injured in a diving accident at the age of 17, Joni has had to endure more physical suffering than most of us ever will. Though she suffered a deep depression and lost the will to live in the aftermath of her accident, she gradually came back to a deeper relationship with God. Because of her early struggles, she has become strong in her faith and is a testimony to the world of how when we are weak, God is strong. Her story is not one of bitterness and despair, as we might imagine it to be, but one of love and victory.
Joni Eareckson Tada was born in Baltimore, Maryland in 1950 to John and Lindy Eareckson. She was the youngest of four sisters, Linda, Jay, and Kathy. Her name is pronounced “Johnny”, being he named after her father. Joni inherited her father’s athletic and creative abilities, giving father and daughter a special bond. Her childhood was an extremely happy one. She grew into a young adult surrounded by love, happiness, and security in her parent’s home. The Eareckson family shared a great love for the outdoors, which promoted family togetherness. They shared in various outdoor activities such as camping trips, horseback riding, hiking, tennis, and swimming.
In 1967, after graduating from high school, Joni had her fateful accident. It was a hot July day and she was to meet her sister Kathy and some friends at the beach on Chesapeake Bay to swim. When she arrived, she dove in quickly, and immediately knew something was wrong. Though she felt no real pain, a tightness seemed to encompass her. Her first thought was that she was caught in a fishing net and she tried to break free and get to the surface. Panic seized her as she realized she couldn’t move and she was lying face down on the bottom of the bay. She realized she was running out of air and resigned herself to the fact that she was going to drown.
Her sister, Kathy, called for her. She ran to Joni and pulled her up. To Kathy’s surprise, Joni could not support herself and tumbled back into the water. Kathy pulled her out and Joni gasped for air. Joni was puzzled as to why her arms were still tied to her chest. Then to her dismay, Joni realized they were not tied, but were draped lifelessly across her sister’s back. Kathy yelled for someone to call an ambulance and Joni was rushed to the hospital.
Joni’s life was changed forever that July day in 1967. She had broken her neck – a fracture between the fourth and fifth cervical levels. She was now a quadriplegic, paralyzed from the shoulders down. While her friends were busy sending out graduation announcements and preparing to go to college in the fall, Joni was fighting for her very life and having to accept the fact that she would have to live out the rest of her life in a wheelchair.
Joni’s rehabilitation was not easy. As you might imagine she was angry and she raged against her fate. She struggled with depression and often times she wanted to end her life. She could not understand how God could let this happen to her. Before the accident she had felt that she wasn’t living the life she should be so she had prayed that God would change her life – that he’d turn it around. After months of staring at the ceiling and wallowing in her depression, Joni began to wonder if this was God’s answer to her prayer.
This realization that God was working in her life was the beginning of Joni’s journey to wholeness as a disabled person. She participated in various rehabilitation programs that taught her how to live with her disabilities and she immersed herself in God’s Word to become spiritually strong.
Joni’s life has been a full one. She has learned early on to compensate for her handicaps. Being naturally creative, she learned to draw and paint holding her utensils with her teeth. She began selling her artwork and the endeavor was a great success. There was a real demand for her work. She kept herself very busy with her artwork and gained for herself a degree of independence. She was also able to share Christ’s love in her drawings. She always signed her paintings “PTL” which stood for “Praise the Lord”.
Joni has also become a sought after conference speaker, author, and actress, portraying herself in the World Wide Pictures production of “Joni”, the life story of Joni Eareckson in 1978. She has written several books including “Holiness in Hidden Places”, “Joni”, which was her autobiography, and many children’s titles. But her most satisfying and far-reaching work is her advocacy on behalf of the disabled.
In 1979, Joni moved to California to begin a ministry to the disabled community around the globe. She called it Joni and Friends Ministries (JAF Ministries), fulfilling the mandate of Jesus in Luke 14:13,23 to meet the needs of the poor, crippled, and lame. Joni understood first-hand the loneliness and alienation many handicapped people faced and their need for friendship and salvation. The ministry was soon immersed with calls for both physical and spiritual help for the disabled.
JAF Ministries thus uncovered the vast hidden needs of the disabled community and began to train the local church for effective outreach to the disabled, an often overlooked mission field. JAF Ministries today includes local offices in such major cities as Charlotte, Chicago, Dallas/Fort Worth, Phoenix, and SanFrancisco. The goal of the ministry is to have ten such offices in metropolitan areas by the year 2001.
Through JAF Ministries, Joni tapes a five-minute radio program called “Joni and Friends”, heard daily all over the world. She has heart for people who, like herself, must live with disabilities. Her role as an advocate for the disabled has led to a presidential appointment to the National Council on Disability for over three years. Joni also serves on the board of the Lausanne Committee for World Evangelization as a senior associate for evangelism among disabled persons. Joni has also begun Wheels for the World, a ministry which involves restoring wheelchairs and distributing them in developing nations.
Joni has won many awards and commendations throughout her life. In 1993 she was named Churchwoman of the Year by the Religious Heritage Foundation and the National Association of Evangelicals named her “Layperson of the Year”, making her the first woman ever to receive that honor. Also among the numerous awards she has received are the American Academy of Achievement’s Golden Plate Award, The Courage Award of the Courage Rehabilitation Center, the Award of Excellence from the Patricia Neal Rehabilitation Center, the Victory Award from the National Rehabilitation Hospital, and the Golden Word Award from the International Bible Society.
In 1982, Joni married Ken Tada. Today, eighteen years later, the marriage is strong and committed and they are still growing together in Christ. Ken and Joni travel together with JAF Ministries speaking at family retreats about the day to day experiences of living with disabilities. At the helm of JAF Ministries, Ken and Joni strive to demonstrate in tangible ways that God has not abandoned those with disabilities. And they speak from experience.
why join a church
One of the most counter-cultural things you can do is become an engaged member of a faithful local church. In our flighty and noncommittal age, neither non-Christians nor Christians are naturally inclined to find a place to put down roots and make longstanding, objective commitments for the good of others. We want to keep our options open and, above all, preserve our own freedom of choice, rather than make a covenant for the long haul and embrace a framework for real life in all its ups and downs. But what if you went against the grain and became part of the solution to the modern problem of being so noncommittal? What if you joined the rebellion, and pledged your loyalty and engagement to a Bible-believing, gospel-cherishing local church? Does the Bible Even Mention Membership? Most of us have raised eyebrows at some point about the concept of church membership. “Membership” — where do we see that in the New Testament? Is it really essential to join a church? Can’t I get everything I need as a Christian from being a regular attender? “One of the most counter-cultural things you can do is become an engaged member of a faithful local church.” It’s true that the New Testament makes no direct argument for our modern concept of membership. The gospel’s initial advance into a pagan and pre-Christian world was a different situation than we find today in our increasingly post-Christian society. The complexities of life two millennia later make church-belonging as difficult, and as important, as ever. Not only are we less inclined to make firm commitments, but our cities and towns are much bigger, and church options more diverse. But whether you call it “membership,” “partnership,” or something else, the New Testament assumes some form of committed, accountable belonging as a reality for every true follower of Jesus. Each Christian has a definite place of local belonging. To be baptized is to become part of a particular local body. “In the New Testament,” John Piper observes, “to be excluded from the local church was to be excluded from Christ.” Six Reasons to Put Down Roots Here, then, are six reasons, among many, to go against the noncommittal grain, put down roots, join a particular local church, and be as involved as possible in the life of that church. 1. Your Own Assurance Being accepted into membership in a Bible-believing, responsibly-led church rightly gives affirmation and reinforces confidence that your faith is real, that it’s not your own private, self-made religion, but part of “the faith that was once for all delivered to the saints” (Jude 3). Jesus gives his church “the keys of the kingdom of heaven,” and according to Matthew 16:19, “whatever you bind on earth shall be bound in heaven, and whatever you loose on earth shall be loosed in heaven.” It is no small thing for a solid local church to find your profession of faith to be credible, and your lifestyle and conduct not disqualifying, and to accept you into membership. There is more grace to be experienced in this, for our assurance, than most of us know. 2. The Good of Others This is perhaps the most often overlooked reason for joining a church. In our proclivity to self-focus, we consider the reasons relating directly to us, but overlook how our membership relates to others. Our belonging somewhere establishes a base from which we can reliably care for others. There are two sides to church membership, and we can’t keep others accountable for their good to a covenant we ourselves haven’t taken. True love is not only manifest in affection and action, but also allegiance. We do not fully love our brothers and sisters in Christ if we withhold pledging our allegiance to them by covenanting with them in local-church life. Love doesn’t say, “I love these people and don’t need to covenant with them.” Rather, it says, “I love these people enough to covenant with them.” Living the Christian life in community is more than just loose associations, but committing to each other to be there for each other when life is hard, in sickness and in sorrow. 3. Your Own Good On the flip side, it is for your own good to have others committed to genuinely caring for you in Christ. And the people who will care for you best in the long run are those who are willing to commit to it. “The people who will care for you best in the long run are those who are willing to commit to it.” Joining the church also formally identifies you as part of “the flock” which the church’s pastors and elders should “shepherd” (1 Peter 5:2) and to which they should “pay careful attention” (Acts 20:28). It is for your own good to be intentionally thought of and cared for by the leadership. 4. The Good of Your Leaders Connected, then, is the clarity it brings the leadership about who is in their “lot,” who is “in their charge” (1 Peter 5:3), who in particular are they called to serve and shepherd. In other words, your formally joining the church helps the pastors and elders do their job. How are they to shepherd the flock if they don’t know who is in that flock and who is not? It is difficult, if not impossible, to respect and esteem your leaders (1 Thessalonians 5:12–13), and honor them (1 Timothy 5:17), and obey and submit to them (Hebrews 13:17) without identifying yourself to them and submitting to the membership structure that allows them to know and care best for those in their charge. 5. The Good of Unbelievers Another good reason for joining a church is the good of those who are not there yet — even those who don’t yet know Jesus. Because we reach out and show Christ better as part of a committed, stable community. “By this all people will know that you are my disciples, if you have love for one another” (John 13:35). A lone-ranger Christian doesn’t make the best witness for Christ. Rather, someone who is grounded, has a home, and is part of a solid covenant community of support is best prepared to draw others into the kingdom. “The complexities of life in the 21st century make belonging to a local church as difficult, and important, as ever.” Community is increasingly important in our witness today. As Christians who are truly faithful to the voice of Christ find themselves more and more in the minority of society, we need other believers to point to, that we’re not alone in our seemingly strange views, both in history and today. And the whole community together serves to put Christ on display better than individual Christians alone. This happens best not in fly-by-night, uncommitted associations, but in deep, committed, long-standing, life-together relationships in this time-tested arrangement called “the local church,” established and upheld in the wisdom and power of Jesus himself. 6. Your Own Perseverance Finally, covenanting with others now not to let you wander from the gospel, without pressing hard to bring you back, may one day prove priceless for your perseverance in the faith — and your eternity with Christ. It is, after all, as Jesus said, the one who endures to the end who will be saved (Matthew 24:13). In a good church covenant, we yoke ourselves to accountability while we’re in our right minds, in case someday sin gets a foothold in our hearts and blinds us to the truth. Church discipline is hard, but so good. The purpose is always restoration, and God often has been pleased to use this difficult means to pour out his striking grace. My brothers, if anyone among you wanders from the truth and someone brings him back, let him know that whoever brings back a sinner from his wandering will save his soul from death and will cover a multitude of sins. (James 5:19–20)