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Obsessed - Building A Brand People Love From Day One Obsessed - Building A Brand People Love From Day One

Obsessed - Building A Brand People Love From Day One Order Printed Copy

  • Author: Emily Hayward
  • Size: 2.19MB | 174 pages
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About the Book


"Obsessed" by Emily Hayward is a guide that outlines the steps and strategies needed to create a successful and beloved brand from the very beginning. The book emphasizes the importance of understanding and connecting with your target audience, building a strong brand identity, and creating a compelling brand story that resonates with consumers. Through real-world examples and practical advice, "Obsessed" offers valuable insights for entrepreneurs and business owners looking to establish a brand that truly stands out and captivates their audience.

Manny Mill

Manny Mill Manny Mill, Executive Director of Koinonia House® National Ministries (KHNM) delivers a passionate, urgent and biblically prophetic message, in English and Spanish, around the United States as he preaches the gospel – Christ, and Him crucified – in churches, colleges and universities, seminars and conferences, and behind prison walls! Koinonia House® National Ministries, Inc. is a post-prison ministry equipping the body of Christ (today’s Christian Church) to “love” their Christian neighbors coming out of prison. Manny says the reason KHNM does this ministry is not driven by need alone but because it is the biblically right thing to do. Therefore, Manny does not come to preach about KHNM, rather Manny comes to preach the gospel of redemption in Jesus Christ, which reaches across social, gender, racial, cultural and denominational barriers. Manny’s desire is to present a “colorful Bride” to Jesus, the Groom. It is this very pattern of diversity modeled by Jesus Christ that compels Manny to reach across in the same way. A self-proclaimed Biblicist, this Cuban-born evangelist possesses the unique skill of being able to adapt to any situation and audience – even Spanish! Because of Manny’s love for God’s holy written and living word - the Bible, he is able to present the gospel with clarity and an infectious enthusiasm. Manny says, “Jesus is the real deal” and therefore it is his mission to make sure that people are introduced to the gospel of Jesus Christ in every one of his sermons. Manny has come from a very colorful past life apart from Jesus. In 1986, while he was running from the FBI to Caracas, Venezuela, Manny met and trusted Jesus Christ. After surrendering his life to Jesus, he returned to the United States and served nearly two years in federal prison. In 1988, he received one of the first Charles W. Colson Scholarships awarded to ex-prisoners to attend Wheaton College. There he earned a BA in Biblical Studies (1989) and an MA in Theological Studies (1991). Manny was ordained to the work of the Gospel ministry in May 1991. The first Koinonia House®, organized in late 1990, was the result of Manny's sharing with a few others his vision and personal experience of how the local church provided spiritual and physical help to him upon his release from prison. Today’s family-home-based model of post-prison ministry was developed at the first house in Wheaton, IL, and Koinonia House® National Ministries, Inc. was formed in 1997. In addition to establishing local Koinonia House ministries, the Meet Me at the Gate™ initiative was developed to provide an opportunity for churches to meet the needs of Christian neighbors coming out of prison where the establishment of a complete house was not yet possible. Manny and his wife, Barbara are trained instructors for Prison Fellowship's In-Prison Seminars. Manny also works as an advocate for the church in prison. He challenges the church outside the prison walls to support and embrace Christian inmates while they are in prison and upon their release. He was instrumental in developing a resolution entitled The Church's Responsibility to Prisoners which was adopted by the National Black Evangelical Association, the National Association of Evangelicals, the Salvation Army and Prison Fellowship Ministries in 1997. In September 1994, he received the "Good Neighbor Award" presented annually by the DuPage AME Church in recognition of service to the community. Manny served as president of the West Suburban Evangelical Fellowship (WSEF), a local association of the National Association of Evangelicals, from 1995-1996. In August

expect god to do something unexpected

God doesn’t do things the way we think he should.  That theme emerges reading de-conversion stories or listening to people explain why they left Christianity based on supposedly intellectual arguments. God doesn’t fit our expectations. He is not like us; he is wholly different. Although not put in exactly these words, the argument goes something like this: If God is perfect and good, he should have revealed himself more clearly, he should have preserved the Scriptures without any textual variants, he should have produced a Bible less open to so many different interpretations (it should somehow be transhistorical and transcultural), he should have completely removed evil and suffering right away. These arguments could be rephrased:  If I were God, I would have done things differently . In comparison to our enlightened reason, God’s actions are seen as wanting and deficient. Our preferences, wisdom, rationality, and expectations become the standard to which God must submit or be rejected as false and untrustworthy. There seems to be no place left for a humble assessment of the limits and frailty of human ability and rationality. Scandal and Folly at the Cross God often does not do things the way that we as humans think he should. The clearest example of this is Jesus’s crucifixion. Paul argues that “we preach Christ crucified, a stumbling block to Jews and folly to Gentiles, but to those who are called, both Jews and Greeks, Christ the power of God and the wisdom of God. For the foolishness of God is wiser than men, and the weakness of God is stronger than men” (1 Corinthians 1:23–25). Paul is not embracing fideism, blind faith, or anti-intellectualism; he is recognizing the limits of human rationality and the reality that God is not bound to act as we think he should. The crucifixion may have been scandalous to Jews and ridiculous to Gentiles, but it was God’s plan to save and restore his image-bearing representatives. Scandal and Folly at Christmas We are so familiar with the Christmas narratives that we often fail to see how they are similar to the crucifixion: certainly scandalous, debatably foolish, but nevertheless, God’s plan to fulfill his promises and save his people. First, the virgin conception was scandalous. Joseph himself assumed infidelity and intended to divorce Mary. Around 100 years after Matthew wrote his Gospel, Origen describes the common non-Christian Jewish counter-narrative. He accuses him of having “invented his birth from a virgin,” and upbraids him with being “born in a certain Jewish village, of a poor woman of the country, who gained her subsistence by spinning, and who was turned out of doors by her husband, a carpenter by trade, because she was convicted of adultery; that after being driven away by her husband, and wandering about for a time, she disgracefully gave birth to Jesus, an illegitimate child.” (Origen,  Against Celsus  1.28, in  The Ante-nicene Fathers , 4.408) These claims have no surviving first-century corroborating evidence, but it is easy enough to see how they arose in response to Christian claims about Jesus’s virgin conception. Could God have done things in a way less open to ridicule? Or could he not have somehow provided more supernatural proof? Of course he could have; but he didn’t. And skeptics mock. Meanwhile, Christians celebrate this truth as the way God chose to act to save the world through his Son Jesus, fully God and fully man. Second, the incarnation itself is incredible to believe — did God really need to become man? Justin Martyr describes early criticism of Christianity from the mid-second century, You ought to feel ashamed when you make assertions similar to theirs [Greco-Roman religions], and rather [should] say that this Jesus was born man of men. . . . You endeavor to prove an incredible and well-nigh impossible thing; [namely], that God endured to be born and become man. (Justin,  Dial . 67–68, in  The Ante-nicene Fathers , 1.231–232) It may be hard to believe, but God became man; he entered our pain, our suffering, and our death in order to defeat death for all of us. As the book of Hebrews makes clear, he experienced our limitations and temptations in order to become our perfect and eternal High Priest and to offer a perfect and final sacrifice for sin. Could God have done it a different, less painful, less embarrassing way? Maybe, but he didn’t. Third, why the lowly birth? Why be born in poverty, in obscurity, and in weakness? We are so familiar with the Christmas story that we fail to see how counterintuitive this all is. In saving the world, God seems to have gone the most difficult route imaginable. Like Satan’s temptation to instantly give Jesus global sovereignty without the suffering of the cross, there could have been quite a few quicker and easier ways to get this done. But as Paul notes, God’s “folly” is greater than man’s wisdom (1 Corinthians 1:25). Trust God to Be God As you reflect this Christmas season on your life, your struggles, your disappointments, your victories, your faith, and your hope, remember that God is God and we are not. Jesus’s death on the cross was simultaneously foolishness to the wise in the world, to those who are perishing,  and  a demonstration of the power and wisdom of God to those of us who believe. He doesn’t always do things the way we might expect or wish he would, but when it comes to God, shouldn’t we know by now to expect the unexpected? Faith in God certainly doesn’t make us safe (as if we were living in a magical bubble in which nothing bad could happen and we were guaranteed success at every turn), but it does make us incredibly secure. Because he is faithful and good, we can trust and worship without always completely understanding. Christianity did not begin, survive, and expand primarily through intellectual argumentation but through a demonstration of the Spirit, who is the true power of Christmas.

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