Obsessed - Building A Brand People Love From Day One Order Printed Copy
- Author: Emily Hayward
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About the Book
"Obsessed" by Emily Hayward is a guide that outlines the steps and strategies needed to create a successful and beloved brand from the very beginning. The book emphasizes the importance of understanding and connecting with your target audience, building a strong brand identity, and creating a compelling brand story that resonates with consumers. Through real-world examples and practical advice, "Obsessed" offers valuable insights for entrepreneurs and business owners looking to establish a brand that truly stands out and captivates their audience.
Louis Zamperini
Louis Zamperini was a World War II prisoner of war and an Olympic athlete who became an inspirational figure and writer.
Who Was Louis Zamperini?
Louis Zamperini was a World War II veteran and Olympic distance runner. Zamperini competed in the 1936 Berlin Olympics and was set to compete again in the 1940 games in Tokyo, which were canceled when World War II broke out. A bombardier in the Army Air Corps, Zamperini was in a plane that went down, and when he arrived on shore in Japan 47 days later, he was taken as a prisoner of war and tortured for two years. After his release, Zamperini became an inspirational figure, and his life served as the basis for the 2014 biography Unbroken: A World War II Story of Survival, Resilience, and Redemption.
Early Years
Louis Silvie Zamperini was born to Italian immigrant parents on January 26, 1917, in the town of Olean, New York. Growing up in Torrance, California, Zamperini ran track at Torrance High School and discovered that he had a talent for long-distance running.
In 1934, Zamperini set the national high school mile record, and his time of 4 minutes and 21.2 seconds would stand for an incredible 20 years. His track prowess also caught the attention of the University of Southern California, which he earned a scholarship to attend.
1936 Berlin Olympics
It wasn’t long before Zamperini was taking his love of track to the next level, and in 1936 he headed to New York City for the 5,000-meter Olympic trials. Held on Randall’s Island, the race pitted Zamperini against Don Lash, the world record holder in the event. The race ended in a dead heat between the two runners, and the finish was enough to qualify Zamperini for the 1936 Olympics in Berlin, while he was still a teenager.
Zamperini trained for only a few weeks in the 5,000 meters, and although he ran well (he finished his last lap in only 56 seconds), he didn’t medal, coming in eighth (to Lash’s 13th). During the overwhelming pageant that is the Olympics, the 19-year-old stood near Adolf Hitler’s box with his fellow athletes, seeking a photo of the Nazi leader. Looking back on the event, Zamperini said, “I was pretty naïve about world politics, and I thought he looked funny, like something out of a Laurel and Hardy film.”
In 1938, Zamperini was back setting records at the collegiate level, this time breaking the mile record of 4:08.3, a new mark that held for 15 years. Zamperini graduated from USC in 1940, a year that would have been the speedster’s next shot at Olympic gold, but World War II intervened.
World War II and Japanese POW Camp
With the outbreak of World War II, the 1940 Olympics were canceled, and Zamperini enlisted in the Army Air Corps. He ended up a bombardier on the B-24 Liberator, and in May 1943, Zamperini and a crew went out on a flight mission to search for a pilot whose plane had gone down. Out over the Pacific Ocean, Zamperini’s plane suffered mechanical failure and crashed into the ocean. Of the 11 men on board, only Zamperini and two other airmen survived the crash, but help was nowhere to be found, and the men were stranded on a raft together for 47 days. The month and a half at sea proved harrowing for the survivors, as they were subjected to the unrelenting sun, strafing runs by Japanese bombers, circling sharks and little drinking water. To survive, they collected rainwater and killed birds that happened to land on the raft.
One of the men died at sea before Zamperini and the plane’s pilot, Russell Allen "Phil" Phillips, finally washed ashore. They found themselves on a Pacific island 2,000 miles from the crash site and in enemy Japanese territory. While saved from the ocean, the men were soon taken as prisoners of war by the Japanese, beginning the next leg of their horrific experience.
In captivity across a series of prison camps, Zamperini and Phillips were separated and subjected to torture, both physical and psychological. They were beaten and starved, and Zamperini was singled out and abused repeatedly by a camp sergeant called the Bird, who would tear into fits of psychotic violence. Yet Zamperini, as a former Olympic athlete, was seen as a propaganda tool by the Japanese, a scenario that likely saved him from execution.
The captivity lasted for more than two years, during which time Zamperini was officially pronounced dead by the U.S. military. Zamperini was released only after the war ended in 1945, and he returned to the United States.
Postwar Life and Legacy
Scarred by his ordeal, upon his return home, Zamperini suffered from alcoholism, and he and his wife, Cynthia, came close to divorce. (They stayed married, though, for 54 years, until her death in 2001.) What brought Zamperini back from the brink was hearing a Billy Graham sermon in Los Angeles in 1949, a sermon that inspired Zamperini and began the healing process.
He went on to found a camp for troubled youth called Victory Boys Camp and forgave his Japanese tormenters. Some received Zamperini’s forgiveness in person in 1950, when he visited a Tokyo prison where they were serving war-crime sentences. In 1998, Zamperini returned to Japan once again to carry the torch at the Nagano Winter Games. He stated his intention to forgive the Bird, Mutsuhiro Watanabe, but Watanabe refused to meet with him.
Zamperini also went on to become a prominent inspirational speaker, and he wrote two memoirs, both titled Devil at My Heels (1956 and 2003). His life has inspired a recent biography as well, Laura Hillenbrand’s Unbroken: A World War II Story of Survival, Resilience, and Redemption. The book has also become the subject of a 2014 film, Unbroken, directed and produced by actress Angelina Jolie, as well as its 2018 sequel Unbroken: Path to Redemption.
Zamperini died at age 97 of pneumonia on July 2, 2014.
god's estimate of the lost
At no point is faith more tested than in receiving the divine estimate of the present estate and destiny of all who are not saved; yet the record stands on the sacred page and is as much a part of God's revelation of truth as is the more winsome disclosure concerning the saved and heaven. In vain does man struggle to deliver himself from the dread and shadow of the former while still attempting to retain the comfort and light of the latter. Even a blinded, unregenerate mind must be convinced of the unreasonableness of selecting only desirable elements out of the unitive whole of divine revelation. If man can dispose of the dark picture which describes the estate of the lost, he has, by that process, surrendered all claim to authority and all ground of assurance in those Scriptures which describe the estate of the saved. Man is prone to disregard the plain boundary lines of distinction between the saved and the unsaved as indicated in the Bible. He is naturally occupied with the temporal things that are seen, and is by nature blind to the eternal things (1 Cor. 2:14; 2 Cor. 4:3-4; John 3:3) which are not seen. He is inclined to conceive of salvation as resulting from a manner of daily life, both moral and religious, rather than a state wrought by the creative power of God. An appeal for a reformed manner of life is to him "practical" and "reasonable," and he sees little value in the Biblical appeal for personal faith in the saving power and grace of God. A saved person, by his new life from God, may live on a higher plane, and certainly will; but to attempt to live on a higher plain will not, and cannot, impart the new life, or save a lost soul. The unsaved, according to the Bible, include all who have not been accepted by God through a personal trust in the crucified and risen Saviour. All moral and religious people are not, therefore, according to the divine conditions, to be counted among the saved. Paul prayed for Israel "that they might be saved" (Rom. 10:1,2), and those for whom he prayed, it should be remembered, were the very ones of whom he wrote in this same passage that they had "a zeal for God" and went about "to establish their own righteousness." We know, also, that they fasted, and prayed, and gave a tithe of all they possessed; yet, in spite of all this, the faithful, inspired Apostle prays that they might be saved. To be saved was evidently, in the Apostle's mind, more than the diligent effort along the lines of moral and religious practices. The Bible sharply distinguishes between the saved and the unsaved, and in its classification, of necessity, wholly ignores what may seem reasonable or unreasonable in the sphere of human life. It bases its distinctions on the eternal necessities and provisions within the larger sphere of the kingdom of God. Here the important issues of conduct and service are not first to be considered. The deeper reality of an entire new nature is rather the primary objective, and no good works can take its place. It is as terrible for a church member, or minister, to be lost as for any one else. Certainly there is nothing in the fact of church membership, ordinances, or the preaching profession that can take the place of the Biblical requirement for salvation, or mitigate the final doom that is assured to those who reject the Saviour. The five virgins who possessed every outward appearance and profession were, nevertheless, without the oil which is the symbol of the divine life. In spite of all their religious externals they heard it said, "I know you not." "Not every one that saith unto me, Lord, Lord, shall enter into the kingdom of heaven; but he that doeth the will of my Father which is in heaven. Many will say to me in that day, Lord, Lord, have we not prophesied in thy name? and in thy name have cast out devils? and in thy name done many wonderful works? And then will I profess unto them, I never knew you: depart from me, ye that work iniquity" (Matt. 7:21-23). "Jesus answered and said unto them, This is the work of God, that ye believe on him whom he hath sent" (John 6:29). The estate of the unsaved is described in the Bible by positive terms: "For the Son of man is come to seek and to save that which was lost" (Luke 19:10). "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life"; "He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved" (John 3:16; John 18-20). "He that believeth on the Son hath everlasting life: and he that believeth not the Son shall not see life; but the wrath of God abideth on him" (John 3:36). "Ye are of your father the devil, and the lusts of your father ye will do. He was a murderer from the beginning, and abode not in the truth, because there is no truth in him. When he speaketh a lie, he speaketh of his own: for he is a liar, and the father of it" (John 8:44). "Wherein in time past ye walked according to the course of this world, according to the prince of the power of the air, the spirit that now worketh in the children of disobedience" (Eph. 2:2). "For from within, out of the heart of men, proceed evil thoughts, adulteries, fornications, murders, Thefts, covetousness, wickedness, deceit, lasciviousness, an evil eye, blasphemy, pride, foolishness: All these evil things come from within, and defile the man" (Mk. 7:21-23). In Eph. 2:1-2 the contrast between the saved and the unsaved is first drawn at the point of possessing or not possessing the divine life: "And you hath he quickened, who were dead in trespasses and sins; Wherein in time past ye walked according to the course of this world, according to the prince of the power of the air, the spirit that now worketh in the children of disobedience." This death is not physical, for the dead ones are said to be walking according to the course of this world, the aspirations of which walk are centered in the things of the world system. They are also said to be walking "according to the prince of the power of the air [Satan], the spirit that now worketh in [energizeth] the children of disobedience." This classification, "the children of disobedience," includes all who have not been "made alive" by the power of God. Disobedience here is a state of being and is federal rather than personal. "By one man's disobedience [Adam] many were made sinners." So, also, "by the obedience of one [Christ] shall many be made righteous." Thus the acceptableness of the saved one is also a state and is federal rather than personal. He being in Christ is a child of obedience; the unsaved one being in Adam is a child of disobedience. In Adam disobedient and lost; in Christ obedient, righteous and acceptable to God (Rom. 5:19; Eph. 1:6). He "became obedient unto death, even the death of the cross." Before the infinite holiness of God no person, saved or unsaved, can rightfully claim, within his own merit, to be obedient and righteous in the sight of God; yet the weakest person who stands in Christ is, by virtue of that position, a child of obedience in the sight of God. In all the children of disobedience, regardless of professions or conduct, Satan is here said to be the energizing power. The energy of this mighty being may inspire refinement, education, culture, and the externals of religion, for it is not against these external virtues that Satan is opposed. His enmity is intelligently directed against the saving grace of God, which is a widely differing issue from that which the problems of personal conduct present. Satan is said to be energizing the unsaved within all the spheres of their present activity. In like manner, the saved are said to be energized by God: "For it is God which worketh in you both to will and to do of his good pleasure" (Phil. 2:13). The testimony of these two passages is to the effect that there is now no such thing as an independent human life. Men are either energized by God or by Satan, and accordingly as they are saved or unsaved. The estate of the unsaved is revealed again in Col. 1:13: "Who hath delivered us from the power of darkness, and hath translated us into the kingdom of his dear Son." Until this divine transformation is wrought, man must be considered as yet in the powers of darkness. This revelation is given in other passages: "Jesus answered and said unto him, Verily, verily, I say unto thee, Except a man be born again, he cannot see the kingdom of God" (John 3:3). "But the natural man receiveth not the things of the Spirit of God: for they are foolishness unto him: neither can he know them, because they are spiritually discerned" (1 Cor. 2:14). "But if our gospel be hid, it is hid to them that are lost: In whom the god of this world hath blinded the minds of them which believe not, lest the light of the glorious gospel of Christ, who is the image of God, should shine unto them" (2 Cor. 4:3-4). "We know that we are of God, and the whole world lieth in wickedness" (1 John 5:19). "That at that time ye were without Christ, being aliens from the commonwealth of Israel, and strangers from the covenants of promise, having no hope, and without God in the world" (Eph. 2:12). "Being filled with all unrighteousness, fornication, wickedness, covetousness, maliciousness; full of envy, murder, debate, deceit, malignity; whisperers, Backbiters, haters of God, despiteful, proud, boasters, inventors of evil things, disobedient to parents, Without understanding, covenant breakers, without natural affection, implacable, unmerciful: Who knowing the judgment of God, that they which commit such things are worthy of death, not only do the same, but have pleasure in them that do them" (Rom. 1:29-32). "As it is written, There is none righteous, no, not one: There is none that understandeth, there is none that seeketh after God. They are all gone out of the way, they are together become unprofitable; there is none that doeth good, no, not one. Their throat is an open sepulchre; with their tongues they have used deceit; the poison of asps is under their lips: Whose mouth is full of cursing and bitterness: Their feet are swift to shed blood: Destruction and misery are in their ways: And the way of peace have they not known: There is no fear of God before their eyes" (Rom. 3:10-18). "Now the works of the flesh are manifest, which are these; Adultery, fornication, uncleanness, lasciviousness, Idolatry, witchcraft, hatred, variance, emulations, wrath, strife, seditions, heresies, Envyings, murders, drunkenness, revellings, and such like..." (Gal. 5:19-21). "God saw that the wickedness of man was great in the earth, and that every imagination of the thoughts of his heart was only evil continually" (Gen. 6:5). "Behold, I was shapen in iniquity; and in sin did my mother conceive me" (Psa. 51:5). "The heart is deceitful above all things, and desperately wicked: who can know it?" (Jer. 17:9). "From within, out of the heart of men, proceed evil thoughts, adulteries, fornications, murders, Thefts, covetousness, wickedness, deceit, lasciviousness, an evil eye, blasphemy, pride, foolishness" (Mk. 7:21,22). "That which is born of the flesh is flesh..." (John 3:6). "Because the carnal mind is enmity against God: for it is not subject to the law of God, neither indeed can be" (Rom. 8:7). "And you hath he quickened who were dead in trespasses and sins ... and were by nature the children of wrath even as others" (Eph. 2:1,3). "There is not a just man upon earth, that doeth good, and sinneth not" (Ec. 7:20). "We are all as an unclean thing, and all our righteousnesses are as filthy rags..." (Isa. 64:6). After this manner the Bible reveals the present estate of the unsaved, and upon the above lines of distinction which are outside the sphere of this world. Every condition presented in these passages demands a superhuman power for its cure. Men are not said to be lost in the eyes of their fellow-men, or as measured by the standards of the institutions of the world. They are lost in the sight of a Holy God, with Whom they finally have to do, and under the conditions that exist and are effective in a larger sphere. In like manner, men are not saved by an adjustment to the estimates and conclusions of the limited world of fallen humanity, or by what may seem to them to be reasonable or unreasonable. Salvation is not a human undertaking. It did not originate in this sin-cursed world. It is of God and unto God, and hence moves along lines and under conditions and necessities which are of a higher realm. To be saved one must see himself as God sees him, and adapt himself to the divine principles of another world, which principles have been faithfully revealed in the written Word. A man of faith is one who thus adapts himself to the revelation of God; one who is instructed by and acts on the unfolding of facts revealed by God which would otherwise be unknown through human understanding. It was this divine estimate of humanity, described by the words "lost," "perish," "condemned," under the wrath of God,"blind," in the powers of darkness,"dead in trespasses and sins," which brought the Saviour from heaven to earth. It was this dark picture that impelled Him to give His life a ransom for many. His saving work was a practical accomplishment. It has provided every needed cure that could be demanded by the infinite purity and holiness of God. From Salvation by Lewis Sperry Chafer. Philadelphia: Sunday School Times Company, ©1917.