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About the Book
"The Tipping Point" by Malcolm Gladwell explores the concept of how small changes can lead to significant shifts in society, business, and culture. Gladwell identifies key factors that contribute to tipping points, including the roles of connectors, mavens, and salesmen in spreading ideas and trends. Through compelling case studies and examples, he demonstrates how understanding these tipping points can help individuals and organizations create and leverage opportunities for change and success.
Johnny Cash
Johnny Cash, the Man in Black, was a singer, guitarist and songwriter whose music innovatively mixed country, rock, blues and gospel influences.
Who Was Johnny Cash?
Johnny Cash grew up in a poor farming community and joined the Air Force in 1950. He co-founded a band following his discharge, and within a few years Johnny Cash and the Tennessee Two had scored hits with songs like "Walk the Line." Cash's career was nearly derailed in the 1960s by a serious substance-abuse problem, but his marriage to June Carter and acclaimed album Johnny Cash at Folsom Prison (1968) put him back on track. In later years, Cash joined the country supergroup the Highwaymen and released a series of recordings with producer Rick Rubin.
Early Life
Cash was born on February 26, 1932, in Kingsland, Arkansas. The son of poor Southern Baptist sharecroppers, Cash, one of seven children born to Ray and Carrie Rivers Cash, moved with his family at the age of 3 to Dyess, Arkansas, so that his father could take advantage of the New Deal farming programs instituted by President Franklin Roosevelt. There, the Cash clan lived in a five-room house and farmed 20 acres of cotton and other seasonal crops.
Cash spent much of the next 15 years out in the fields, working alongside his parents and siblings to help pay off their debts. It wasn't an easy life, and music was one of the ways the Cash family found escape from some of the hardships. Songs surrounded the young Cash, be it his mother's folk and hymn ballads, or the working music people sang out in the fields.
From an early age Cash, who began writing songs at age 12, showed a love for the music that enveloped his life. Sensing her boy's gift for song, Carrie scraped together enough money so that he could take singing lessons. However, after just three lessons his teacher, enthralled with Cash's already unique singing style, told him to stop taking lessons and to never deviate from his natural voice.
Religion, too, had a strong impact on Cash's childhood. His mother was a devout member of the Pentecostal Church of God, and his older brother Jack seemed committed to joining the priesthood until his tragic death in 1944 in an electric-saw accident. The experiences of his early farming life and religion became recurring themes in Cash's career.
Military Service and Musical Aspirations
In 1950, Cash graduated high school and left Dyess to seek employment, venturing to Pontiac, Michigan, for a brief stint at an auto body plant. That summer he enlisted in the U.S. Air Force as "John R. Cash"—military regulations required a full first name—and he was sent for training at Lackland Air Force Base in San Antonio, Texas, where he met future wife Vivian Liberto. For the bulk of his four years in the Air Force, Cash was stationed in Landsberg, West Germany, where he worked as a radio intercept officer, eavesdropping on Soviet radio traffic.
It was also in Germany that Cash began to turn more of his attention toward music. With a few of his Air Force buddies, he formed the Landsberg Barbarians, giving Cash a chance to play live shows, teach himself more of the guitar and take a shot at songwriting. "We were terrible," he said later, "but that Lowenbrau beer will make you feel like you're great. We'd take our instruments to these honky-tonks and play until they threw us out or a fight started."
After his discharge in July 1954, Cash married Vivian and settled with her in Memphis, Tennessee, where he worked, as best he could, as an appliance salesman. Pursuing music on the side, Cash teamed up with a couple of mechanics, Marshall Grant and Luther Perkins, who worked with Cash's older brother Roy. The young musicians soon formed a tight bond, with the crew and their wives often heading over to one of their houses to play music, much of it gospel.
Cash, who banged away on an old $5 guitar he'd purchased in Germany, became the frontman for the group, and they honed their unique synthesis of blues and country-and-western music through live performances. "He was a decent singer, not a great one," wrote Marshall Grant, in his 2006 autobiography, I Was There When it Happened: My Life with Johnny Cash. "But there was power and presence in his voice."
Johnny Cash and the Tennessee Two
In July 1954, another Memphis musician, Elvis Presley, cut his first record, sparking a wave of Elvis-mania as well as an interest in the local producer, Sun Records owner Sam Phillips, who had issued the record. Later that year Cash, Grant and Perkins made an unannounced visit to Sun to ask Phillips for an audition. The Sun Records owner gave in and Cash and the boys soon returned to show off their skills. Phillips liked their sound but not their gospel-driven song choices, which he felt would have a limited market, and asked them to return with an original song.
The trio did just that, beginning work on the Cash-written "Hey Porter," shortly that first Sun session. Phillips liked that song, as well as the group's follow-up effort, "Cry, Cry, Cry," and signed the newly branded Johnny Cash and the Tennessee Two. "Hey Porter" was released in May 1955 and later that year "Cry, Cry, Cry" peaked at No. 14 on the Billboard charts.
Other hits followed, including the Top 10 tracks "So Doggone Lonesome" and "Folsom Prison Blues." But true fame arrived in 1956 when Cash wrote and released "I Walk The Line," which catapulted to No. 1 on the country music charts and sold 2 million copies. He released his debut album, Johnny Cash with His Hot & Blue Guitar in 1957, and cemented his fame with chart-toppers like "Ballad of a Teenage Queen" and "Don't Take Your Guns to Town."
Drugs and Divorce
By the early 1960s, Cash, who had relocated his family to California and left Sun for Columbia Records, was a musical superstar. On the road for 300 nights a year with the group now known as the Tennessee Three, he was often accompanied by June Carter, who co-wrote what became one of the Man in Black's signature songs, "Ring of Fire" (1963). Cash also sought to establish himself as an actor, starring in the movie Five Minutes to Live (1961) and a few Western-themed TV programs.
But the schedule and the pressures that faced him took a toll on his personal life. Drugs and alcohol were frequent tour companions while Vivian, left home to take care of their family, which now included daughters Rosanne (b. 1955), Kathy (b. 1956), Cindy (b. 1959) and Tara (b. 1961) grew increasingly frustrated with her husband's absence. In 1966, she finally filed for divorce.
Cash's personal life continued to spiral out of control. The following year, after a serious drug binge, Cash was discovered in a near-death state by a policeman in a small village in Georgia. There were other incidents, too, including an arrest for smuggling amphetamines into the United States across the Mexican border, and for starting a forest fire in a California park. "I took all the drugs there are to take, and I drank," Cash recalled. "Everybody said that Johnny Cash was through 'cause I was walkin' around town 150 pounds. I looked like walking death."
Remarriage and Revival
Cash got the lifeline he needed from his old touring companion, June Carter, who helped him refocus on his Christian faith and get the drug addiction treatment he needed. The two were married on March 1, 1968.
With his new wife, Cash embarked on a remarkable turnaround. In 1969, he began hosting The Johnny Cash Show, a TV variety series that showcased contemporary musicians ranging from Bob Dylan to Louis Armstrong. It also provided a forum for Cash to explore a number of social issues, tackling discussions that ranged from the war in Vietnam to prison reform to the rights of Native Americans.
The same year his show debuted, Cash also took home two Grammy Awards for the live album Johnny Cash at Folsom Prison (1968). A critical and commercial success, the album was credited with helping to revive the artist's popularity. In early 1970, Cash and Carter experienced more joy with the birth of their first and only child, John Carter Cash.
The ensuing decade offered up more success for the artist, as Cash's music career flourished with the release of hit singles like "A Thing Called Love" (1972) and "One Piece at a Time" (1976). He also co-starred with Kirk Douglas in A Gunfight (1970), wrote music for the feature Little Fauss and Big Halsy (1970) and published a best-selling autobiography, Man in Black (1975). In 1980, he became the youngest living person to be elected to the Country Music Hall of Fame.
Cash continued to maintain a busy schedule, and he increasingly teamed up with other musicians. In 1986, he banded with old Sun Records colleagues Carl Perkins, Jerry Lee Lewis and Roy Orbison to record the widely popular compilation The Class Of '55. Meanwhile, he joined forces with fellow country stalwarts Kris Kristofferson, Willie Nelson and Waylon Jennings to form the Highwaymen, which released three studio albums between 1985 and 1995. In the early 1990s, Cash stepped into the studio with U2 to record The Wanderer, a track that would appear on the group's 1993 release, Zooropa.
Throughout this time, though, Cash's health problems and his continued battles with addiction were nearby. After undergoing abdominal surgery in 1983, he checked himself into the Betty Ford Clinic. In 1988, Cash again went under the knife, this time for double-bypass heart surgery.
But, like always, Cash pushed on. He was inducted into the Rock and Roll Hall of Fame in 1992, and in 1994 he teamed with music producer Rick Rubin to release American Recordings. A 13-track acoustic album that mixed traditional ballads with modern compositions, American Recordings earned Cash a new audience and a 1995 Grammy Award for Best Contemporary Folk Album. He followed with another Rubin-produced album, Unchained (1996), and in 1997 he published his second memoir, Cash: The Autobiography.
Final Years, Death and Legacy
Cash's physical health became more of an issue in the late 1990s. He was diagnosed with the neurodegenerative disease Shy-Drager syndrome—a misdiagnosis that was later corrected to autonomic neuropathy—and was hospitalized for pneumonia in 1998.
Still, the artist continued making music. In 2002, he released American IV: The Man Comes Around, a mix of originals and covers, including songs from the Beatles to Trent Reznor of Nine Inch Nails. The album, recorded at the Cash Cabin Studio in Hendersonville, Tennessee, was the fourth Cash-Rubin compilation.
Over the next year, Cash's health continued to decline. He was devastated when his longtime love, June Carter, died in May 2003, but he continued to work. With Rubin at his side, the singer recorded what would become American V: A Hundred Highways. Just a week before his death on September 12, 2003, from complications associated with diabetes, Cash wrapped up his final track.
"Once June passed, he had the will to live long enough to record, but that was pretty much all," Rubin later recalled. "A day after June passed, he said, 'I need to have something to do every day. Otherwise, there's no reason for me to be here.'"
That November, Cash was posthumously honored at the CMA annual awards, winning best album for American IV, best single and best video. In 2005, the story of his life and career through the late 1960s was made into a feature film, Walk the Line, starring Joaquin Phoenix as Cash and Reese Witherspoon as Carter.
In 2006, fans were treated to new music from the late artist. May brought Personal File, a two-CD set of unreleased material recorded decades earlier. In July, American V: A Hundred Highways was unveiled. Starkly arranged and sometimes mournful, the songs highlighted Cash's older and rougher sounding voice, which seared with a raw honesty.
Not surprisingly, Cash's influence continued to resonate. In 2007, the community of Starkville, Mississippi, paid honor to the performer and his arrest there in 1965 for public intoxication with the Johnny Cash Flower Pickin' Festival. The following year, the late artist won another Grammy, for Best Short Form Music Video for God's Gonna Cut You Down.
"I think he'll be remembered for the way he grew as a person and an artist," wrote Kris Kristofferson in 2010, upon Cash's selection by Rolling Stone magazine as the 31st greatest artist of all time. "He went from being this guy who was as wild as Hank Williams to being almost as respected as one of the fathers of our country. He was friends with presidents and with Billy Graham. You felt like he should've had his face on Mount Rushmore."
In 2010, additional material from recording sessions with Rubin were released as American VI: Ain't No Grave. In December 2013, it was revealed that another album from Cash had been unearthed. Out Among the Stars, which had been recorded in the early 1980s but never released by Columbia Records, was discovered by John Carter Cash in his father's archives. Underscoring the singer's sustained popularity, the album became a chart-topper following its release in March 2014.
your letter to your future spouse
I vividly remember the first time I saw the movie Titanic . The passionate love between Jack and Rose awakened something fierce in my little preteen heart. I thought little of marriage before that movie. Now it consumed my thoughts and dreams. For my friends and me, riding off into the sunset with our respective Jack Dawsons became the ultimate goal in life. We quickly believed the lie that a committed, romantic relationship was all we needed to be okay. Marriage became a savior. As Rose said at the end of the movie, “There was a man named Jack Dawson, and he saved me — in every way a person can be saved.” Though Titanic  is now twenty years old, the same romance-as-savior theme is still present in our culture. But surprisingly, many churches don’t reject this lie. They Christianize it. Marriage Idolatry Youth leaders, aware of their teens’ lust for romance and sexual intimacy, are eager to steer students away from poor decisions, and rightly so. But instead of pointing to a present Christ as the promised prize in the fight against lust, far too many point to a future spouse. This strategy may succeed in preserving the virginity of young Christian teens, but the “think about your future spouse” approach misses the heart of the Bible’s message that Jesus alone can satisfy. One specific manifestation of this is the practice of writing notes to a future spouse. There are dozens of Christian articles on how and why to write to a future husband or wife. Though many people believe in this practice and encourage it, it keeps our focus in the wrong place. It subtly (or overtly) puts our hope for happiness in someone other than Christ. Undoubtedly, marriage is a treasured gift many Christians will receive. Instituted by God before the fall, and intended to showcase the beauty of the gospel, marriage ought to be highly regarded by God’s people. But marriage is no savior. It cannot rescue, redeem, or ultimately fulfill us. It has no final power to save us from our loneliness, emptiness, or purposelessness. Believing marriage can do the work of God himself is to serve an idol. So, in the interests of putting marriage in its proper place, here are four reasons to set your hope in a present Christ rather than a future husband or wife. 1. God doesn’t promise marriage. God gives many promises for those in Christ, but none of them includes a spouse. Yes, marriage is a wonderful gift and one worth praying for, but God doesn’t guarantee we will marry. Even for those who are given this gift, it is not promised for a lifetime, as many young widows can attest. This is a shocking reality to many, likely due to a misapplication of Psalm 37:4, “Delight yourself in the Lord, and he will give you the desires of your heart.” “If I desire marriage,” we reason, “God said I need only delight myself in him, and he will grant it!” But God does not specify how and when he will grant those desires. For example, other desires often sit underneath the desire for marriage — desires for intimacy, belonging, wholeness, and companionship. But these are all desires God promises to meet in himself, whether we get married or not. He does not need marriage to satisfy the ache in our hearts; he only needs himself. God will  give us the desires of our hearts — but in such a way that we’re singing praises to Jesus, not to a spouse. Don’t hope in a promise that God has not given. Instead, put your hope somewhere secure: on the rock of Christ. 2. Marriage can’t handle the pressure. Channeling all of our longings into marriage will crush it. No one person can handle the weight of our desires. The idea of a perfect mate can haunt us when we’re living side by side with another sinner. When we write romantic and idealistic letters to a future husband or wife, we set our hearts in the wrong place and build unrealistic expectations. The more we pour into the letters, the further our future husband or wife will fall short of our standards. Despairing disillusionment is common in Christian marriages likely because the partners have put too much hope in the marriage itself. Marriage is a terrible savior. But if we keep Jesus as our source of hope and joy, he will sustain us through every change in our relational status, and all the ups and downs of married life. 3. Singleness is not a subpar alternative. Eagerly hoping in a future spouse can be a way to avoid the sting of prolonged, unwanted singleness. But God doesn’t see singleness as a curse — he sees it as a gift! The Bible calls singleness the greater alternative, one that promotes undistracted devotion to Jesus (1 Corinthians 7:32–35). Although it’s true that most people will marry, that doesn’t prove that marriage satisfies. There are just as many unhappy married people as there are unhappy single people. Both groups face the same daily battle: Will I fight to find my joy in Jesus today? The longing for marriage does expose one truth: eternal life is found in intimacy, in knowing and being known. But the intimacy we were made for is not intimacy with a fellow sinner, but intimacy with God through Jesus: “This is eternal life, that they know you, the only true God, and Jesus Christ whom you have sent” (John 17:3). 4. God is supremely valuable. Banking our joy on a future spouse assumes we cannot be satisfied and whole without marriage. But marriage is not the grand prize of life — God is. He is the treasure in the field worth selling all we have to own. In Christ, our access to intimacy with God is certain. To know God through Christ is to find abundant life. Though it may be hard to believe on the days our prayers seem to bounce off the ceiling, the Psalms witness to this reality all over: “Whom have I in heaven but you? And there is nothing on earth that I desire besides you” (Psalm 73:25). “A day in your courts is better than a thousand elsewhere” (Psalm 84:10). “In your presence there is fullness of joy; at your right hand are pleasures forevermore” (Psalm 16:11). Though we cannot see, touch, and hear God like we can a fellow human, he is more real and more enjoyable than human intimacy ever can be. Draw near to him and he will draw near to you (James 4:8)! Take the energy you might put toward meditating on a future spouse and instead meditate on God, who has revealed himself to us in the pages of the Bible. The Marriage We Are Promised The end of Titanic  pictures a heavenly reunion of all those who died in the 1912 tragedy. A youthful Rose walks through the crowd and approaches her one true love, the one who saved her. Finally, she is united with Jack. Forever and ever, amen. Christian, do you recognize this narrative? It is a shadow of the happy ending awaiting us. One day, we will be reunited with believing friends and family members, and we will finally see our One True Love face-to-face, the One who saved us in every way a person can be saved. But it will not be our spouse, but Jesus. His love saves us, satisfies us, and sustains us. Married or single, he alone should be the central figure in our lives. Don’t lay the weight of your desires, hopes, and dreams on an earthly marriage, but on Christ. Only his love is strong enough to sustain you.